Team members• Divya 926815• Disha 926825• Rozbin 926816• Shruti 926822• Sheetal 926802• Eram 926814

TURNAROUND STRATEGY

Steps In Turnaround Strategy

Bajaj Auto has been a turn around story and is poised to do well under the helm of Rajiv Bajaj who is quite ambitious and aggressive in his approach and has steered the company well

Actions Taken By Mr. Bajaj

change in mindset of the workers. vendor development and rationalizationMore and more parts are outsourcedfocus on research and development and come up with new productsplanning to enter the markets of China, ASEAN and Latin America through partnering with global players.

Plans to attract youngsters by introducing the next generation of scooters

It plans to bring in variants of the current offerings like Pulsar and CT 100.

Now the company plans to utilize its biggest opportunity which lies in international market. If the company can do well in this front the growth will be tremendous and unprecedented.

ACKNOWLEDGEMENT

WE ARE THANKFUL TO MA’AM FOR GIVING US SUCH INTERESTING AND CURRENT TOPIC WHICH HELPED US IN BROADINING OUR KNOWLEDGE.

WE WOULD ALSO LIKE TO THANK MA’AM FOR HELPING US IN MAKING THIS PRESENTATION