turning big data into better business outcomes

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The big data era is upon us as organizations are awash in social, mobile and machine-generated data. Opportunity abounds. But competition threatens. Further this high volume, data-at-the-edge environment challenges centralized data warehouse approaches typical with BI and Analytics today. Data virtualization provides a more agile, leave-the-data-where-it-lies way to fulfill BI and Analytic needs and achieve key business outcomes.

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Page 1: Turning Big Data into Better Business Outcomes
Page 2: Turning Big Data into Better Business Outcomes

Data Virtualization: Turning Big Data into Better Business Outcomes

Robert Eve,

Director, Data Virtualization Business Unit, Cisco

Page 3: Turning Big Data into Better Business Outcomes

Big Data Business Opportunities

Page 4: Turning Big Data into Better Business Outcomes

“High-volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.”

Page 5: Turning Big Data into Better Business Outcomes

1% reduction in customer churn

1% improvement in average selling price

1% increase in customer satisfaction

= 6% increase in profits

= 8.7% increase in operating profits

= 5% increase in profits

= 25% retention improvement

“What is a 1% Change Worth?”

Page 6: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

What Changed?

2011 Internet-connected things: – 15+ billion permanent

– 50+ billion intermittent

2020 Internet-connected things: – 30+ billion permanent

– >200 billion intermittent

6

Content & Services via Connected

Products

Biometrics

Smart Cities

Building & Infrastructure Management

Page 7: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

What Are Your Big Data Plans?

Have Invested

Investing within next year

Investing within two years

No Plans

Don’t Know

7

Page 8: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Big Data Investments On The Rise

8

Page 9: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

What Is Your Big Data Opportunity? As Data Grows, Leading Businesses Use It to Drive Better Business Outcomes

9

Other Businesses

Business Leaders

Busin

ess O

utc

om

es

Data

• Customer Profitability

• Faster Time to

Market

• Cost Reduction

• Risk Management

• Compliance

• Business & IT Agility

Business Outcomes

Page 10: Turning Big Data into Better Business Outcomes

Big Data Integration Challenge

Page 11: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Big Data Integration Challenge Data Silos Proliferating, Data Is Now Distributed Everywhere

How Does the Business Leverage All the Data?

Cloud Data

Sources Big Data / IoE

Sources

Traditional Data

Sources

Page 12: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Business Outcome Objective: Increase Customer Profitability

Channel Profitability Analysis

Marketing Campaign Analysis

Customer Profitability Analysis

360 Degree View of Customer

Sales Force Mgmt. System Website Clickstream Data Store Trades & Asset Mgmt. System Email Management System

Campaign Management System

Page 13: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Option 1: Hard-coded Interfaces

Channel Profitability Analysis

Marketing Campaign Analysis

Customer Profitability Analysis

360 Degree View of Customer

Sales Force Mgmt. System Website Clickstream Data Store Trades & Asset Mgmt. System Email Management System

Campaign Management System

Page 14: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Option 2: Enterprise Data Warehouse

Channel Profitability Analysis

Marketing Campaign Analysis

Customer Profitability Analysis

360 Degree View of Customer

Sales Force Mgmt. System Website Clickstream Data Store Trades & Asset Mgmt. System Email Management System

Campaign Management System

Enterprise Data Warehouse

Page 15: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Option 3: Data Virtualization

Channel Profitability Analysis

Marketing Campaign Analysis

Customer Profitability Analysis

360 Degree View of Customer

Sales Force Mgmt. System Website Clickstream Data Store Trades & Asset Mgmt. System Email Management System

Campaign Management System

Cisco Data Virtualization

Page 16: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Data Virtualization Solution Unified, Business-friendly View Of All Data for Better Business Outcomes

Cloud Data

Sources Traditional Data

Sources

Cisco Data Virtualization

Analytics Business Intelligence

Big Data / IoE

Sources

Page 17: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Reduce Portfolio Risk

17

• Cisco Data Virtualization federates market, on-line and historical credit market data across 89 sources

• Historical data moved to Hadoop for immediate access and analysis

• Better manage fixed

income portfolio risk

by extending

algorithms to historical

data

• Real-time market

data

• Online data (30

days / 400 million

records)

• Historical data on

tape (30 days to 5

years data)

Data Virtualization

Solution Impact on Customer Customer Challenge

• Better risk management of fixed income portfolio

• Saved over $1M in development costs using SQL vs. MapReduce

• Utilized Hadoop for price of tape

Page 18: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Increase Customer Profitability

• Cisco Data Virtualization based virtual data layer across all source systems

• Run predictive analysis to make better business decisions and improve the customer experience

• Understand customers’ needs and ways to influence subscriber base

• Integrate and analyze Customer Survey Data, Operational Data & Demographic Data

Data Virtualization

Solution Impact on Customer Customer Challenge

• Now 5-6x faster customer adoption of products

• $21M in increased revenue in first year

Page 19: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Optimize Upstream Business

19

Global Energy Firm

• “Single Source” with Cisco Data Virtualization for easy access to

• 30+ subject areas

• 650+ standard entities

• 45+ source systems

• Seeking an integrated,

holistic, view of

exploration and

production asset data

to optimize upstream

business

Data Virtualization

Solution Impact on Customer Customer Challenge

• 30-40,000 business queries per day

• 50% less costly than legacy solutions saving $2M per year

• 3x faster time to solution for new applications

• 80% data object reuse

Page 20: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Data Virtualization Business Benefits Better Business Outcomes, Sooner, For Less

20

5-10x

Faster

Up to 75%

Cost Savings

Higher Impact Empower people to achieve better

business outcomes with instant access to

all the data they want, the way they want it.

More Agile Respond faster to your ever

changing business conditions and

analytics/BI needs.

Less Expensive Data virtualization’s streamlined

approach reduces complexity and

saves money.

Cisco Data Virtualization

Analytics Business Intelligence

Immediate

Access

Page 21: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Are You Ready for Data Virtualization?

21

• What information are you struggling to deliver to your

business and why?

• What is your strategy to integrate Big Data and keep it from

becoming an isolated data silo?

• How will you continue to provide business with an integrated

view of data as you move applications to the Cloud?

For the

Technologist…

For the

Business

Consumer…

• What business outcomes are driving your agenda?

Customer Profitability, Faster Time to Market. Cost

Reduction. Risk Management. Compliance. Business and IT

Agility

• What key data needs are your IT teams struggling to

fulfill?

Page 22: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Why Cisco for Data Virtualization?

For the

Business

Consumer…

We Wrote the Book on Data Virtualization

– Deepest data virtualization expertise

– Hundreds of published articles and blogs

Largest Data Virtualization Customer Base

– Highly complex implementations

– Greatest business outcomes

Performance Leader

– Most powerful optimization algorithms

– Only vendor to offer network, compute and data synergies

Page 23: Turning Big Data into Better Business Outcomes

Cisco and/or its affiliates. All rights reserved. Cisco Public

Closing Thought Always Remember the Fourth V – Value!

23

Other Businesses

Business Leaders

Busin

ess O

utc

om

es

Data

• Customer Profitability

• Faster Time to

Market

• Cost Reduction

• Risk Management

• Compliance

• Business & IT Agility

Business Outcomes

Page 24: Turning Big Data into Better Business Outcomes