turning big data into big decisions

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Turning Big Data into Big Decisions

Michael HoVice PresidentMarch 26, 2014


Define Your Goals


Credit & Market Risk in Banks

Fraud Detection (Credit Card) & Financial Crimes (AML) in Banks

Event-based Marketing in Financial Services and Telecomms

Claims and Tax Fraud in Public Sector

Predictive Maintenance in Aerospace

Demand Forecasting in Manufacturing

Traditional Data Warehousing

Social Media Sentiment Analysis

Disease Analysis on Electronic

Health Records

Video Surveillance &

Analysis

Household Scoring

Market Sizing

A/B Testing

Data Velocit

y

Data Variety

Real-time

Batch

Structured Semi-structured

Unstructured

Use cases revolutionized by big data solutions


Understand Your Data Landscape


Big Data


Big Data

When the amount of data is too large to utilize within its window of relevance.

Fast


Evolve with Technology


Big data technologies are the natural evolution of data collection and processing.

1970 1980 1990 2000 2010

1970s - First RDBMS and SQL developed

1991 – WWW becomes publicly available

1995 – GPS operationalized

1998 – Google founded

2003 – Wikipedia started

2005 – Hadoop created

2009 – Terracotta creates Enterprise Ehcache

2003 – Ehcache created


Deci

sion T

ime

Shrinking Decision Windows

Data Growth

Data

Size

1970 1980 1990 2000 2010

Big data technologies are the natural evolution of data collection and processing.

ENTERPRISEEHCACHE


Build on Existing Investments


A good big data solution builds upon the solid technology foundation you have already laid.

Evolving with your enterprise


Cost

per

gig

ab

yte

of

RA

M

1965 2010 2025

Cost Effectiveness


Make Better, Faster Decisions


Volume

VarietyVelocity

HistoricalData

Live Data

ENTERPRISE EHCACHE

Consume Analyze Visualize

A real-time data revolution

Big Data


VisualizeAnalyze

Consume

Visual tools facilitate real time analysis of disparate data

User-Drive

n

User-Drive

n

Step 1 Step 2 Step 3


Real-time Analytics allows you to

get the right datain front of the right people

at the right timein ways you couldn’t before.


Real-time Analytics Use Case #1: Situational Awareness


Real-time Analytics Use Case #2: Cyber Defense


Real-time Analytics Use Case #3: Financial Planning


Real-time Analytics Use Case #4: Data Transparency