turning data into product
TRANSCRIPT
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Turning Data into ProductZach GemignaniJune 2015
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The Data Communication Challenge
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Your Audience(s)
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Not the Language of Non-Analysts
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How should we share data with non-analysts?
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Product design informs us how to communicate with non-analysts
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3 Ways to turn your data into a
Product
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1) Package your Product
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For Analysts For Decision makers
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Offer Context- like note with a gift
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More this…High Level Summary
Set Context
Relevant Details
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Less this…
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2) Design the Experience
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Be a tour guide
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Think Sell In AND Sell Through
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Consider effort required
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3) Make it useable
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“Data isn’t like kids you don’t have to pretend to love them equally.”
Amanda Cox, NY Times
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“I’ll get right on that”
“good to know”“neat”
Interesting < Useful < Useable
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More Info on Building Data Products
