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Turning Opportunity into Growth

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TurningOpportunityinto Growth

01WelcomeIt is my great pleasure to welcome you to our Capital Markets Day.

“Turning Opportunity into Growth” is the theme of the event and I am delighted to be hosting the day alongside my senior management team.Over the afternoon we will guide you through the past, present and future of HomeServe, sharing with you what we have learnt, our plans for accelerating growth in the US, how we plan to expand into new international markets and the work we have been doing on innovation and product development that will accelerate our growth in this, our third decade.

Thank you all for your continued interest and support in HomeServe. We hope that you enjoy today and come away with a clear understanding of HomeServe and our continued growth and opportunity.

Yours sincerely,

Richard HarpinChief Executive HomeServe plc

Agenda13:30 Registration14:00 Welcome remarks14:15 Past to Present to Future14:50 Technology and Innovation15:20 Introduction to demonstration rooms16:20 Vision for Growth – the Global Opportunity16:40 Q&A16:50 The USA – Real and Now Opportunity17:15 Q&A17:30 Wrap up and drinks

02Our vision

Our mission

To become the world’s favourite plumbers, heating engineers and electricians.

To provide home assistance membership which frees our customers from the worry and inconvenience of emergencies, repairs and installations.

Our strengthsWhat makes HomeServe a success?

We have the right customer proposition

We have a successful scalable

business model

We are expanding our business

internationally

We have the right people in place to take us where we need to go

We have a strong customer culture

03US Step Change GrowthStrengths of the US business

The journey so far

September 2011 March 2016 July 2016 (including USP) US in the future

Sales people 6 22 34 50Households 21m 32m 43m 80mCustomers 0.9m 2.3m 2.7m 8.0mPenetration 4% 7% 6% 10%Income per customer $84 $91 * $100

* Update provided post USP completion. Interim Results November 2016

Proven model

Motivated people

Highest new partner response rates

Strong growth prospects

Highly scalable operational foundation

Experienced sales teams with national coverage

Our aspirations

Getting to 80m households

$100Net income

per customer

10%Penetration

8mCustomers

80mAffinity

households

20%Margin

Totalprospects

Liveproposals

Advancednegotiation

Contractsigned

50kProspects

735Prospects

150Prospects

400Prospects

268m*Households

105mHouseholds

14mHouseholds

43mHouseholds

* USA households 134m, serviced by water and energy service providers

04Connecting the world’s homes Transforming customer interaction. Building low cost scalable platforms.Investment in technology and innovation to:

• Access a different demographic – younger non insurance minded

• Acquire more ‘new’ customers

• Sell more to existing customers

• Retain more customers

• Run our business more efficiently

Access, Acquire, Retain

What progress have we made?

Smart water leak detection for the home

Heating your home smartly

Providing instant contact with emergency repair services

The new way to fix up your home

• Revolutionary new leak detection technology

• One device protects entire property

• Self-install, app-enabled

• Makes your heating smart with geolocation

• Save 31% on your heating bill

• Heating control with the Tado app

• Reinventing home assistance service with HomeServe Button

• Callback from agent, expert or automated voice

• Clear impartial advice from experts via video call

• Instant access to DIY know-how and home repair wisdom. It’s easy when you knowhow

• Potential to eliminate some engineer visit costs

Welcome to DADThanks for downloading the app, To getstarted and see how a video call with anexpert works, press the big green buttonand we’ll walk you through the service.

Already have an account?Sign In Here

100%4:21 PMO2-UK

Smart water leakdetection for the home

Heating yourhome smartly

Providing instantcontact with emergency repair services

The new way tofi x up your home

• Revolutionary new leak detection technology

• One device protects entire property

• Self-install, app-enabled

• Makes your heatingsmart with geolocation

• Save 31% on yourheating bill

• Heating control with the Tado app

• Reinventing home assistance servicewith HomeServe Button

• Callback from agent, expert or automated voice

• Clear impartial advice from experts via video call

• Instant access to DIYknow-how and homerepair wisdom. It’s easy when you know how

• Potential to eliminatesome engineer visit costs

Welcome to DADThanks for downloading the app, To getstarted and see how a video call with anexpert works, press the big green buttonand we’ll walk you through the service.

Already have an account?Sign In Here

100%4:21 PMO2-UK

Welcome to DADThanks for downloading the app, To getstarted and see how a video call with anexpert works, press the big green buttonand we’ll walk you through the service.

100%4:21 PM

Job: 25666_Homeserve_160sqBooklet_AW_CMD2 version Proof Read by:Operator: Phil Proof: 04 Set-up: r o b Date: 24 June 2016 7:15 PM First Read/Revisions

25666_Homeserve_160sqBooklet_AW_CMD2 version.indd 9 24/06/2016 19:20

05Growing internationally via utility Joint VenturesWhy is now the right time? So how would it work?

• Unprecedented challenges that are facing the utilities sector – customer churn and margin pressure

• Regulatory pressure – utilities need to reconsider their value chain

• New technology is driving disruption and competition

• Offer one proven commercial model: Joint Ventures – how we started in the UK with South Staffordshire Water and in France with Veolia

• Deploy our HomeServe in a Box capabilities – lean approach to market opening and building on our best practice operating models, leveraging technology such as Trace and our digital capabilities

• Look to acquire where we identify businesses that operate a similar business model

• Focus on delivering and innovating around our core membership proposition

• Enter new countries only where we have a committed partner

Growing internationally via utility Joint Ventures

Our aspirations:

New countries we are prospecting with utilities:

• Australia

• Brazil

• Chile

• China

• Czech Republic

• India

• Japan

• Mexico

• Netherlands

• Poland

• Turkey

• South Korea

• Taiwan

200mPotential households

(excluding China and India)

13

06The team to get us there

Richard HarpinFounder and Chief Executive HomeServe plc

Martin BennettChief ExecutiveHomeServe UK

H Stephen PhillipsChief ExecutiveHomeServe Spain (Reparalia)

Johnathan FordChief Operating Officer HomeServe plc

Tom RusinChief ExecutiveHomeServe USA

David BowerInterim Chief Financial OfficerHomeServe plc

06

Lionello GuelfiChief ExecutiveHomeServe Italy

Giles DesforgesCEO Global PartnershipsHomeServe plc

John GreavesBrand DirectorHomeServe UK

Craig FosterInnovation DirectorHomeServe UK

Rafaele PetruzzoChief Digital OfficerHomeServe plc

Guillaume HuserChief ExecutiveHomeServe France

Fernando PrietoReparalia Managing DirectorHomeServe Spain (Reparalia)

Linda GhodbaniHead of InnovationHomeServe France

Thomas RebelMD of HomeServe ConnectHomeServe UK

Ben WynnFounder & Chief ExecutiveDAD

For more information, please visit our website:

homeserveplc.comCMD2016_MASTER_V2/PF4_24.06.16