turning point of the internet: social media
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Benefits of Social Media Marketing
• Brand Recognition: One of the most powerful ways to use social media is a brand-building tool. Exposing your brand to millions of users worldwide through the power of Internet.
• Community: Social media is a huge community where followers become a part of your brand and you get instant access to them and vice versa.
• Repeat Exposure: There is undoubted exposure of your brand to prospect customers waiting to buy your product or service with an opportunity to engage every minute with your customer through social media.
• Authority: Social media gives coaches, consultants, speakers and other service based businesses to establish authority in their respective field. Making you the go-to resource for your target audience to seek out for help.
• Influence: Increase your following means increasing your influence. Getting more new customers, media interviews, joint venture partnerships and similar opportunities.
• Website Traffic: Many businesses do not realise the fact that social media can be a leading traffic generator through social media posts, blogs, videos and other content shared on social media pages. It means you are giving audience a reason to click through and visit your website.
• Ahead of the Curve : Whether you realize it or not, your prospects and clients are checking to see if you are engaging in social media.
• Competitive Advantage: The reality is that most of your competitors are not doing good in social media and this gives your brand an opportunity to stand out.
• Big Wins: While many businesses of all sizes While many businesses large and small are trying to justify the cost and time investment for managing social media marketing, an important benefit often gets overlooked: Big Wins.
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