turning satellite data into local farming advice
TRANSCRIPT
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Turning Satellite Data into Local Farming Advice(Agriculture 2.0)
Lessons learned from two G4AW tenders
14 June 2016Adriaan Bakker, NSO
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2Netherlands Space Office
2025 >1,000
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Climate
LandMonitoring
Atmosphere Monitoring
EmergencyManagement
Marine Environment
Security
2014
2015
2016
20172017
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Private sector initiatives
PlanetLabs/BlackBridge/RapidEyePlanetLabs-DovesCosmic-2Google SkyBox
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Earth Observation window of opportunity1. Availability many more satellites: e.g. EC Copernicus,
small sat constellations
2. Accessibility ICT, the Cloud
3. Adaptability standards, adaptable usage (GIS/mobile)
4. Affordability free/low cost data, lower cost value adding
5. Acceptability fit-to-purpose, increased quality level
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Food security Why Geodata for Agriculture and Water(G4AW)?• 2050 to feed 9 billion people, increase productivity by 70%
• How to do?
• 1st projects have been granted in July 2014
• Focusing on proven technique
• Speeding up scaling
• Innovative concept (Agriculture 2.0) creating unknown opportunities in developing countries
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Key elements
Budget 2 Calls: 2013-2014/2014-2015: 39.5 Mio €Subsidy (max.) 60 or 70%Grant 0.5 – 5.0 mio €; average grant approx. 2.5mio €Projects Public private partnerships; 14 projects in 10 countriesProject duration 3 years (optional 1 yr extension)Results Beneficial and timely agrometeorological decision
supporting systems and/or financial/insurance products,
Website www.spaceoffice.nl/g4aw
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Objectives • Aim:
- Reach > 3 million food producers- With relevant information, advices or (financial) products
based on satellite and other data
• Outcome: - improved sustainable food production, more effective use
of inputs (water, nutrients), and economic development (>10%)
- stimulating private investments- leading to financially sustainable services
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G4AW partner countries
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Land cover mapsSoil maps
Index basedMicro insurance
Irrigation advice
Crop growthmonitoring
Advice, warnings
GPS, meteo
Yield forecasts
Land cover mapsSoil maps
www.eTransformAfrica.org
Beneficial to
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Pilar 1. Information service• Satellite data are the start of
information chain• Based on proven technology and
services• Transmission channel(s) reaching users• License-to-operate (legal, available
data)
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Information Chain
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Pilar 2. Partnership (Public-Private)
• Closing the information chain,
• Partners bridging the last mile to users of services
• Transparency in partnership
• Applicant (coordinator)Synergetic
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…..
NGO’s Networker parties
AggregatorParties
Agri-business
Food industry
Inputsindustry
Insurance & Finance
Telecom/Satcom
CooperativesAgric .advisors & Agri services
Ecosystem of stakeholdersIntermediary partiesProducing parties
Consum
er & (Local m
arkets)
Employmentagencies
Contractors
Inventory of Mechanisms and agri-chains
Smallholdersfarming
Large scale Contract farming
Government
Extensionservices
Education &information
Agri ICT (geo)services
Institutes &University(R&D)
+ ao sectors
relevantagencies
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Pilar 3 Business model
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G4AW business models for G4AW services
1. Service model: client is paying (subsidized) fee for service provision
2. Inclusive model: paid service provision bundled into package, e.g. insurance coupled to credit, advisory to input supplies
3. Freemium model: free service provisionOther paying clients are financing operations
4. Loyalty model: free service provisionavoid switching clients to competitor
• Use of aggregators: telecom, bank, insurance, agri business supplier, farmer cooperatives
• Embedding : extension officers, NGO’s, farmer cooperatives
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Challenges to overcome• Last mile: delivery to, communications with the user
• Usability: creating (direct) impact for user
• Information chain: from provider (high tech) – user (bottom of pyramid)
• Organization: public-private partnership, cultural, IPR
• Finance: investments
• Sustainability: business model, license to operate
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G4AW granted projects (14): success factors• Market: Tackle a well-defined and specific problem• Solution: Part of a portfolio of services, focus remains on a
core offer with added value for client• License to operate: embedding in the local context• Channel: They build on already existing delivery
mechanism(s)• Maturity: a reproduction of an already (elsewhere) validated
service• G4AW specific: Well-elaborated use of satellite information
& other data for food security
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G4AW business modelsCountry Project Grantee Business Model Aggregator Embedding
BANGLADESH GEOBIS La l Teer Seed Inclus ive Seed, agents Seed, agents
BANGLADESH GEOPOTATO WUR Service unknown yet NGO
BANGLADESH IDSS ACI Inclus ive Inputs , agents , Gov. inputs , Gov.
BURKINA FASO MODHEM SNV Service unknown yet Gov. & NGO
ETHIOPA CommonSense WUR ServiceCooperati ces , Uni ons , Ba nk, Insurance Gov.
ETHIOPA GIACIS ITC Inclus iveBa nk, Insurance, cooperati ves & Gov. Gov.
INDONESIA G4INDO Al terra Service Insurance NGO
KENYA CROPMON Soi lCares ServiceFarmer cooperative; tra de associati on NGO
KENYA / TANZANIA GEODATICS ICS Inclus ive NGO NGO
MAIL / UGANDA SumAfrica EARS Inclus ive Farmer cooperativeFarmer cooperative
MALI STAMP SNV Service Mobi le NGO
SOUTH AFRICA R4A ARC Freemium unknown yet Gov. & NGO
UGANDA MUIIS CTA Freemium & ServiceFarmer federati on, unions Agents
VIETNAM AGRI.ONE Vi naNed Loyal ty Nutrient, Mobi le, Gov. Gov.