tv ad impact scale

8/6/2019 TV AD Impact Scale

1/5

In the following questionnaire, I am going to ask you a variety of

questions. Some are concerned with you and some are general. There are

two options for every single question. Please tick ( ) mark only to the

answer to which you feel to tick ( ) mark to only one answer of each

question.

I am simply interested in knowing your interest and perception of your

life. Please complete all the questions carefully as possible.

All your answers in the questionnaire will be treated in strict

confidence. May I thank you very much for your co-operation.

Masarat Majeed(Research Investigator)

PGDRP Student

Name: Age . Sex: .

Family Status: (Nuclear/Joint)

Occupation: ...

Education: (Literate/Illiterate)

Mention qualification, If any.

Monthly Income:

Family Status: (Nuclear / Joint / Broken)

Address: .

Rural/Urban: .


2/5


3/5

6. Would you like to prefer the products related to beauty?If yes,give reason.

.

7. Do you think beauty is a part of personality?

8. Do you feel others are more attractive than you?Yes No

9. Do you feel uncomfortable in social gathering without makeup?Yes No

10.Do you feel due to cosmetic products your style has changed?Yes No

11.What would you do to get a fair,flawless and radiant complexion?a) Use beauty products advertised on T.V,

b) use home made products,c) visit a dermatologist,d) visit a beauty parlor,e) Seek parents or relativefriends help.

12.Is it easy for the T.V advertisement to convince you to buy certain products?

13.Do you buy things after watching the advertisement?

14.Did a product with a good advertisement but poor quality ever disappoint you ?

15.Which is your favorite advertisement?

16.What TV advertisement do you find the most interesting& beneficial to you?Give the name .

..

17.What would you consider to be the most irritating aspect of TV advertisement?.

18.What do you dislike about advertisement generally?.

19.What do you consider to be the most characteristic of TV ads?.

Yes No

Yes No

Yes No

Yes No

Yes No


4/5

20.Do you find automobile Ads fascinating on TV?

21.Do you like watch T.V Ads during serials?Yes No

22.Would you like to do part-time job to buy the products you have seen in a TVadvertisement?

Yes No

23.Do you prefer to buy the products advertised from your pocket money?Yes No

24.Before buying a beauty product did you check its composition?Yes No

25.Have you ever experienced the side effects of the product that are advertised?Yes No

26.Did you feel your skin looks dull and dark, when you stop using fairness products?Yes No

27.How many times would you like to watch advertisement? Mention hours?a. Once b. Twice. c. Thrice

28.Do you like to act the same way in which advertisement are shown?Yes No

29.Do you think that all ads you have seen are good for you?Yes No

30.Do you think Ads act as a medium, to keep yourself abreast of latest happenings?Yes No

31.Do youthink Ads have negative or positive impact on your overall personality? Negative Positive

32.Does an advertisement urge you to try a new brand?

33.How often do you choose the same article/garment design which you have seen inAds?

a) Always

b) Most of the times

c) Sometimes

Yes No

Yes No


5/5

34.Which aspect of TV Ad is important to you?a) Models

b) Background theme

c) Punch line caption

d) Photography

35.Does the picture of famous personality in the TV Ad make you think that..a) The product is of high quality.

b) The company must be big.

c) The brand is facing intense competition.

d) It does not affect you.

36. When you see an Ad?

a) You get involved

b) You like to observe

c) You like to be active

d) You evaluate things

37. When you watch an Ad?

a) You are responsible person

b) You are reserved person

c) You are rational person

d) You are accepting person

38. Advertising helps in recalling the brand name at the time of purchase?

39. For which of the following you recalled

TV advertising?a) Ponds

b) Lakme

c) Fair & LOVELY

d) Garniers light

e) OLAY

f) Fair & handsome

40. Which of the following cosmetics have you purchased because of their advertising?

A) Lotus b) FAIR & handsome c) Ponds white

41. Which type of T.V. do you own?

a. Color T.V. b. Black & white.

42. Which type of connection you use for viewing T.V?

a. Antenna b. Cable

Yes No

tv ad impact scale

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