Name: Liam Geary

BTEC Creative Media ProductionAdvert Analysis

Name of Product: BMW Short Film: The Hire - Ticker

Advert Details (what happens?):

Music & Sound Effects:

Roles:

This advert is in the form of a small film which showcases a brand new car the ‘Z3’ by BMW. Starting off you are jumped right into the action where you see a helicopter shooting down on to the ground *shells hitting the tarmac*. Suddenly the camera is looking at the front of the BMW Z3 diving and weaving from bullets slamming into the ground. This shows the agility and stamina of the car and how you can throw it around.

We then come out the action; getting a shot of an airport. This is where the confussion is understood. The story plot is told in this scene with a guy talking to another man about a case. We receive a context hint “If the car breaks down. Use your phone”

Suddenly jumped back into the action with the BMW Z3 we see a close up of the mans suit who is carrying the case. He is already injured and dirty suggesting he is with the back up driver. Again the film shows how well the Z3 performs.

The main plot in the short film is to deliver a heart to save a very important man who is keeping peace between two countrys. However someone is trying to stop this man from delivering the case. With dilemers on the way he succsessfuly gets the heart to the LZ (Landing Zone) where the transplant is made.

Sound Effects:- Guns- Shell impact- Helicopter- BMW Z3- Talking from Driver and Transporter

Name: Liam Geary

Audience:

Message:

The audinace this advert/film is aimed at is a younger audience who want a car which is fast, agile and cool looking. They have aimed the advert at young adults who are looking for a cheap car which provides a fun yet comftorble drive.

This advert has been designed to give a message across. Their message is that their new product is exciting and makes you feel Alive! This message suits well the its target

audicance ‘young adults’.

The main role is played by the driver is act as a transporter ‘refrences to the film Transporter’. The transporters suvillian carrying the package is the secondary act and gives the film more of a variety with his ‘protective and cautious like characteristics.