ThinkNow Releases New Study On TV Binge Viewing Habits of Hispanic Consumers

Burbank, CA, March 19, 2015 - On the heels of one of the most prolific content years for major

streaming services like Amazon with 2 Golden Globes for “Transparent” and Netflix releasing the 3rd season of the hit show “House of Cards”, Hispanic market research company, ThinkNow

Research conducted a nationwide survey to explore the TV binge viewing habits of Hispanic Consumers.

Some key highlights from the study show that on an overall basis, binge viewing is clearly closing the gap as the preferred method for watching TV shows compared to traditional methods — but

it is the coveted 18-34 year old segment that is most responsible for this trend.

When Hispanics 18+ were asked how they preferred to watch their favorite show, 40% said ‘3 or more episodes back-to-back’. When looking exclusively at 18-34 year olds, however, this number

climbs to nearly half (48%). This is much higher compared to 35-65 year olds who are still more likely to prefer watching their favorite shows when they air on broadcast TV (46%).

“Hispanics are more likely to binge view compared to non-Hispanics”, states Mario X. Carrasco, Partner of ThinkNow Research, “Our study shows that the majority of Hispanics reported

watching an entire season of a TV show over one weekend compared to about half of non-Hispanics (60% vs. 49%). Our study shows the potential for an untapped market for the large

streaming services like Netflix and Amazon, but also highlights the need for up-and-coming services like DirecTV’s Yaveo which is targeted specifically at U.S. Hispanics”

To learn more about the Bing Viewing Habits of Hispanic Consumers, please visit the ThinkNow

Research blog on www.thinknowresearch.com.

About ThinkNow Research -ThinkNow Research provides innovative market research solutions and delivers Hispanic and multicultural insights, for a variety of companies and government agencies. ThinkNow’s team of professionals, help you with the complete research process from question and study design, to data collection and analysis. Using cutting edge and traditional methods, ThinkNow delivers thorough and customized results through quantitative and qualitative research including brand trackers, omnibus surveys, online communities, copy tests, and more. The company also utilizes its proprietary online market research panel, digaygane.com, which contains U.S. Hispanic panelists of all acculturation levels. ThinkNow is led by Mario Carrasco and Roy Eduardo Kokoyachuk, two of the nation's leading experts on Hispanic Consumer Research in the US.