TV CONTENT CREATION TV CONTENT CREATION MULTIFACETED MULTIFACETED DEVELOPMENTSDEVELOPMENTS

J K CHANDIRAJ K CHANDIRADOORDARSHANDOORDARSHAN

Video content creation, a dynamic and lucrative activity has attracted the attention of IT & Telecom industry for possible value addition.

In turn, this has made plethora of mature technologies available to the broadcasters for possible exploitation

This is in addition to the major developments in the imaging technology

Developments in content Developments in content creationcreation

1.1. Integrated IT based production Integrated IT based production workflow systemsworkflow systems

2.2. File based content acquisition – new File based content acquisition – new media and contribution linksmedia and contribution links

3.3. High Definition – Image production High Definition – Image production and processingand processing

4.4. Interactive content creation systems.Interactive content creation systems.

Base technologiesBase technologies

Benefits of developments in Benefits of developments in • General electronicsGeneral electronics• Imaging and computingImaging and computing• Open software standardsOpen software standards• Storage media and sub-systemsStorage media and sub-systems• Networking technology & Networking technology &

architecturearchitecture• Telecom bandwidth and technologyTelecom bandwidth and technology

Standardization of Stream/File Standardization of Stream/File formatsformats

File formatFile format FeaturesFeatures UseUseDVDV

MPEGMPEGSteam formatSteam format

Low latencyLow latency

Low metadataLow metadata

Acquisition , Acquisition , Contribution,Contribution,

EmissionEmission

DPXDPX Uncompressed file Uncompressed file format, some metadataformat, some metadata

Transfer of Transfer of uncompressed images uncompressed images from telecine and from telecine and serverserver

AAFAAF Supports multiple Supports multiple codeccodec

Complex EDL, Complex EDL, metadatametadata

For high-end editingFor high-end editing

MXFMXF Industry wide Industry wide collaborationcollaboration

Wrapper format for Wrapper format for multiple codecmultiple codec

Acquisition, Acquisition, contribution, archives, contribution, archives, D-cinema, OperationsD-cinema, Operations

Broadcast Industry ecosystemBroadcast Industry ecosystem

Multitude of access and distribution platformsMultitude of access and distribution platforms Multi- channel scenarioMulti- channel scenario Increase in the pace of deliveryIncrease in the pace of delivery Linkages with film and consumer video Linkages with film and consumer video

industryindustry Where, when and how of the content Where, when and how of the content

delivery – decided by the viewer.delivery – decided by the viewer. Competition from across the industry borderCompetition from across the industry border

1. Integrated workflow1. Integrated workflow

Seamless production workflow from Seamless production workflow from acquisition to play out under MAMacquisition to play out under MAM

Search & Retrieve anytime, anywhereSearch & Retrieve anytime, anywhere Digital tape less production and distributionDigital tape less production and distribution Company wide media management – Company wide media management –

throughout production life-cycle.throughout production life-cycle. An integrated collaborative media frame workAn integrated collaborative media frame work An enterprise solution & not a logistic toolAn enterprise solution & not a logistic tool

SearchRetrieval

Ingest

LogCatalog

Playout

Edit /Repurpose

Transcode Archive

AUTOMATION

MAM

MEDIA ASSET MANAGEMENT

Benefits of integrated Benefits of integrated productionproduction

Ability to encode & mange video at Ability to encode & mange video at different resolution from web proxy to different resolution from web proxy to full broadcast quality for multiple full broadcast quality for multiple distributiondistribution

Integrated low cost desktop editing Integrated low cost desktop editing Single user interface for different data Single user interface for different data

sources, hardware and applicationsources, hardware and application Integration of DRM & financials in the Integration of DRM & financials in the

core workflow.core workflow. Re-use of assets through attached Re-use of assets through attached

long term storage and metadatalong term storage and metadata

2. File based acquisition- New 2. File based acquisition- New media and IP contribution media and IP contribution

Camcorders supporting new media for file Camcorders supporting new media for file based content storage do not require base-based content storage do not require base-band ingest.band ingest.

Hard-disk based camcorders form Ikegami & Hard-disk based camcorders form Ikegami & Grass Valley, Optical media (Blue ray) based Grass Valley, Optical media (Blue ray) based camcorders from Sony and Solid State memory camcorders from Sony and Solid State memory based camcorders from Panasonic and others. based camcorders from Panasonic and others.

DDR for studio and OB multi-camera DDR for studio and OB multi-camera recordings on non-linear media, as VCR recordings on non-linear media, as VCR replacement.replacement.

Ethernet, Firewire, USB interface for media Ethernet, Firewire, USB interface for media transfertransfer

File based acquisition- IP File based acquisition- IP contribution linkscontribution links

Transport of contribution video for Transport of contribution video for production over IP networks ensures production over IP networks ensures high quality at much lower cost.high quality at much lower cost.

QoS technology in IP network QoS technology in IP network ensures high bandwidth allocation to ensures high bandwidth allocation to the video carrying IP packets.the video carrying IP packets.

Ingest can be controlled by MAM Ingest can be controlled by MAM over Wide Area Networks. over Wide Area Networks.

3. HD Production3. HD Production

HD production technology opens new vistas HD production technology opens new vistas for broadcasters. Dramatic increase in for broadcasters. Dramatic increase in picture quality.picture quality.

HD offers opportunity for broadcaster to HD offers opportunity for broadcaster to evolve future business model in the era of evolve future business model in the era of convergence.convergence.

Servers, Post-production equipments and Servers, Post-production equipments and integrated systems support HDTV integrated systems support HDTV resolution. resolution.

International exchange of programs – HD International exchange of programs – HD CIF resolutionCIF resolution

Digital ProductionDigital Productionin HDTVin HDTV

Digital Broadcasting DTTDigital Broadcasting DTTDigital Broadcasting DTTDigital Broadcasting DTT

Digital Satellite DTHDigital Satellite DTHDigital Satellite DTHDigital Satellite DTH

Digital CableDigital CableDigital CableDigital Cable

IPTVIPTVIPTVIPTV

HD DVD / Blue rayHD DVD / Blue rayHD DVD / Blue rayHD DVD / Blue ray

Internet/Web, DVB-HInternet/Web, DVB-HInternet/Web, DVB-HInternet/Web, DVB-H

Film RecordingFilm RecordingFilm RecordingFilm Recording

FormatFormat&&

MediaMedia ConversionConversion

FormatFormat&&

MediaMedia ConversionConversion

Digital CinemaDigital CinemaDigital CinemaDigital Cinema

Rich Rich ContentContentCreationCreation

HD Production of Rich Content

Critical Success FactorsCritical Success Factors

Sports & Movie Production

Popularity of HD - DVD

Broadcast HD Transmission

Collaboration of Stake holders

HD TV Archives

Investment by Display device

vendors

Falling price of Set top box

Specialty Programs

Critical MassOf HD content

HDTV Broadcasting

4. Interactive TV4. Interactive TV

Enhanced , data rich viewing experience by Enhanced , data rich viewing experience by viewer interaction with TV contentviewer interaction with TV content

Return path by phone, SMS , cable etcReturn path by phone, SMS , cable etc

Content management application and data Content management application and data broadcast middleware for multiple delivery broadcast middleware for multiple delivery systemssystems

DVB-MHP becoming popular as global standardDVB-MHP becoming popular as global standard Open TV, Liberate, - proprietary ITV solutionsOpen TV, Liberate, - proprietary ITV solutions MHP- APIs broadcast as a part of program, set MHP- APIs broadcast as a part of program, set

top- box downloads and executes the top- box downloads and executes the applicationapplication

Format or Content Owner: Interactive and broadcast rights

TV Channel TV Producer

Advertisers, sponsors and merchants

Application Developers Games Developers

MSO: Cable, Satellite or Terrestrial

TELCO: Return Path - Mobile, iTV,Internet, Landline etc

Consumer, viewer and participant

Communication Set top box, Mobile phone, Internet, PC, Landline, PDA etc

Accountability

Interactive data, response and

ratings reporting

ITV Value chainITV Value chain

PITFALLSPITFALLS

Digital files are not permanent – Digital files are not permanent – Hardware and software changes are Hardware and software changes are potential threat – systems require potential threat – systems require maintenance.maintenance.

Digitizaton is not value-neutral. It Digitizaton is not value-neutral. It imposes its on quality and artifacts.imposes its on quality and artifacts.

Multiples standards and proprietary Multiples standards and proprietary software exist in IT industrysoftware exist in IT industry

Strategy ?Strategy ?

Bite off more than you can chew. It helps Bite off more than you can chew. It helps growth.growth.

If you can’t do it perfectly right away, buy If you can’t do it perfectly right away, buy time. Do what you can. Keep options open.time. Do what you can. Keep options open.

Be a force for change. Take opportunities.Be a force for change. Take opportunities. Make deliberate choices – even if Make deliberate choices – even if

sometimes they are both wrong and sometimes they are both wrong and arbitrary. Don’t work by default.arbitrary. Don’t work by default.

Be inclusive. What you reject may never Be inclusive. What you reject may never be recovered. What you keep today you be recovered. What you keep today you can choose to discard tomorrow.can choose to discard tomorrow.