Media ManagementIn India

In Broadcast & TV media

before 1990mostly it was about news paper management,about circulation, production, subscription, ad insertions ,distribution

but as cable started spreading and DTH started emerging a major of pie of Indiana audience tilted towards new entertainment segment

More choices,more flexibility more timings

Organization set up, structure ,staff, turnover, type of work ,

National international Types of channelsentertainment

infotainment,news ,business, philosophy,wildlife,fashion and living films and children

Who are your viewers ?what they want,at what time &how long they want

Manpower, finance,Technical,content, qualitydistribution charges ,Uplinking,downlinkingcharges

Basic Management Actions

•Identify what is needed or has to be done

organize resources

•Monitor performance

task completion

•Plan ahead for future requirements

Functions of management actions Target settingProblem solvingLeadershipTeam Building Crisis Controlling

Management Functions

DirectingMotivation,communication,performance appraisal ,discipline ,conflict resolutions

OrganizingDivision of labor,delegation of authority ,deparmentalisation,span of conrol and coordination

Planning Vision ,mission,objectives,goals

staffing

Recruiting–Selecting–Hiring–Training–Retraining

Importance of Knowledge of Self Identity,

who are we and what do we aspire to become?•New information, what else do we need to know?•Relationships, who else needs to be here to work with us?

Professional skillsIntellectual skills

logical thinkingproblem solving

Technical skills-knowledge of machines, technical process,gadgets

Ethical SkillsKnowing social settingIntegrationHonestyCompassion

Interactive skillsCommuniacte to createAtmosphere that facilitaescommunication

Conceived byDr.Keshav Sathaye

keshavsathaye@gmail.com