tv promotion
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- 1. TV PROMOTION
2. We want advertise our trailer on a number of TV channels but
especially through ITV and Channel 4 which generates its money
through advertisements.Also we would screen it on related on film
channels.
3. Product placement
We would use the process of Proliferation or paid active or passive
insertion on adverts and some TV shows. For example, 20th Century
Fox commissioned an I, Robot-themed motorcycle, featured on two
episodes of American Chopper.This is a smart way of promoting the
film as well as its own product and nearly ever film has a product
placement in adverts.
4. 'Extended placement
We would alsouse the process of Extended placement: full episodes
of television talk shows like 'Oprah and Jonathan Ross',
entertainment news programs (ET, Hollywood Scoop), or network news
programs (20/20), devoted to compensated exposure of the film,
stars, clips, director, etcThis enables the audience to get
involved and the cast or director of the film to promote its film.
I believe this process is similar to 'previews' as its a chance for
the audiences to see what the films going to be like and who stars
in it etc.
5. Behind-The-Scenes
Advertise on 'behind-the-scenes' documentary-style shows such as
HBO, Showtime and 'Starz'This allows to allows to unveil the
audience in-depth and exclusive news, clips and making of movie or
interviews with cast and directors. This targets the audience and
the fan base.