tv puls 2013 jonas malmlund. © deloitte llp and affiliated entities. our research 1 deloitte tmt...

TV Puls 2013

Jonas Malmlund

© Deloitte LLP and affiliated entities.

Our research

2

Deloitte TMT SMEs / Centre for the Edge

Deloitte alumni

Industry / Financial Sector SMEs

Global Mobile Consumer Survey

(year 2) Secondary Research

IBC / Edinburgh TV reports (year 6)

State of the Media Democracy (year 8)

© Deloitte LLP and affiliated entities. 3

”Traditional TV is not dead”


Time spent on social networks worldwide has skyrocketed.

4


But for some context, this is how much time UK citizens aged 4+ spend watching TV per month spent in May 11

LinkedIn

Twitter

Facebook

Television

1 10 100 1,000 10,000

1

2

178

6,399

Millions of hours per month

5


And this is aggregate usage of social networks in a selection of European countries, May 2012 (hrs thousands)

UK

Germ

any

Franc

eIta

lySpa

in

Sweden

Nethe

rland

s

Belgium

Portu

gal

Norway

Finlan

d

Denm

ark

Austri

a

Switzer

land

Irelan

d

Russia

-

50,000

100,000

150,000

200,000

250,000

Source: Enders Analysis / Deloitte, August 2012, based on data from ComScore, May 2012

6


Spectrum of agreement with the statement: “I cannot imagine life without television.”

Base: All Respondents (4,006, nationally representative)

Younger age groups appear to have a greater dependency on television

Source: Deloitte/ GfK, June 2012

16-18 19-24 25-34 35-44 45-54 55+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Agree strongly Agree slightly Neither agree nor disagree Disagree slightly Disagree strongly

7


16-18 19-24 25-34 35-44 45-54 55+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Agree strongly Agree slightly Neither agree nor disagree

Disagree slightly Disagree strongly

Spectrum of agreement with the statement: “Watching TV is the best way of relaxing at home.”

Source: Deloitte/ GfK, June 2012Base: All Respondents (4,006, nationally representative)

TV is used to help relax at the end of a day

8


16-18 19-24 25-34 35-44 45-54 55+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%




Spectrum of agreement with the statement: “Watching TV is a good way of bringing the family together.”

TV remains a primary catalyst/excuse for social gatherings

9


16-18 19-24 25-34 35-44 45-54 55+0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%




Spectrum of agreement with the statement: “Watching TV with others is much more enjoyable than watching on my own.”

TV appears to be better when watched together

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4K kicks off

“Deloitte predicts that in 2013 the television industry will commence the roll-out of the next generation of high definition (HD) TV, known as 4K, which will offer four

times higher resolution than the current highest standard HD.”

Technology, Media & Telecommunications Predictions, 2013#tmtpredictions


4K kicks off“Retina displays” have become standard in high end smart phones and tablets and are emerging for PCs

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

up to 19" 20" to 25" 26" to 32" 33" to 42" 43+"

4k kicks offTVs are literally playing an ever large part in our lives. Historical (2005-2011) and forecast (2012- 2020) sizes of TV sets sold in the UK.

13



4K kicks offThe first 4K TVs are not for general consumers. Smaller models (<80

inches) will be.

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By end of 2013, at least half of 4K TV’s will be available for under

US $10,000.Technology, Media & Telecommunications Predictions, 2013#tmtpredictions


Other 4K devices launched at CES

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20 inch 4K tablet from Panasonic 84 inch 4K TV from Sony

4K camera from Sony 4K cinema player from Red



4K kicks offThere’s a wide range of content that can be upscaled / rescaled to 4K.

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More transmission capacity, faster connectors, lower priced hard drives, multi layer BluRay all enable 4K

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Over-the-top may lift legacy broadcasters and distributors more than pure plays

“Deloitte predicts that in 2013, in markets where services are available, two of the top three over-the-top (OTT) TV program and movie services are likely to be

provided by existing broadcasters and distributors.”



YouTub

e

Love

Film

Netflix

Apple

TV

Googl

e Pla

y

Blinkb

ox

Zeebo

x

YouVie

wHul

u

GetGlu

e

Tweek.t

v

Gomiso

.com

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

have heard of have used in last monthBase: All respondents (4,006, nationally representative)

Source: Deloitte/GfK, June 2012

Over-the-top may lift legacy broadcasters and distributors more than pure plays

19



Over-the-top may lift legacy broadcasters and distributors more than pure plays: the power of brand

BBC1 BBC2 ITV1 Channel 4 Channel 5 E4

BBC iPlayer 58% 59% 42% 49% 37% 52%

ITV Player 22% 21% 32% 28% 18% 28%

4oD 18% 20% 15% 47% 14% 46%

Demand five 8% 8% 8% 10% 17% 8%

Which catch-up service did you use last month?

Base: All respondents (4,006, nationally representative)

Source: Deloitte/GfK, June 2012



Dual video screening readies for prime time

“Deloitte predicts that in 2013, about ten percent of households in developed countries, and about three

percent of households in developing countries, will dual video screen their television consumption on a monthly

basis. These television images may be separate programs or alternate streams of footage for the same event, such

as different matches in the same golf tournament”



Dual video screening readies for prime time

1990s: Picture in picture (using twin tuners within TV)

22



OTT will enable “dual video screening”TV everywhere services are often consumed at home

2013: Picture (on TV) and picture (on

tablet, lap top or phone)

23



OTT will enable “dual video screening”TV everywhere services are often consumed at home

2013: Picture (on TV) and picture (on

tablet, lap top or phone)

24



OTT will enable “dual video screening”A possible, viable future is 2 x mounted 40 inch TVs

2020: Picture and picture mounted on wall or placed on cabinet

25


2013: Trading / medical / retail multi screen array


Connected TV: hits and misses

“In 2013, Deloitte predicts that tens of millions of connected TV sets will sell globally, and the installed base of TV sets with integrated connectivity should

exceed 100 million. By the end of the decade, the vast majority of new TV sets sold in developed countries will

likely incorporate two-way connectivity.”



Connected TV sets will sell strongly – but connected TV is already mainstream

27



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