TV SCHEDULING

Question 1: The schedule for each day can be broken down into clear segments. How would you categorise these segments and who are the target audience?

TIME5am-9am 9am-4pm 4pm-7pm 7pm-11pm 12am-5am

NAMEBreakfast TV Daytime TV Family TV Prime TV Night TV

AUDIENCEWorking people

Elderly, Unemployed,House wives, Students

Everyone, Family

AdultsStudentsElderly

Students

Question 2: What would you say the most popular genres on television are?

REALITY TV

SOAPS

DRAMAS

GAMESHOWS

Question 3: who is the target audience of each terrestrial channel? Give examples of scheduled programmes to support your views.

BBC 1-BBC 1 is a major terrestrial channel. It is for everybody, from small toddlers to elderly people. There is a large range of programmes which are shown throughout the day. An example of a TV program on BBC viewable for all ages is Doctor Who. Doctor Who is something that both elderly and young people can enjoy to watch.

BBC 2- BBC 2 is broad but demanding audience, it has a slightly older audience as the programmes are more educational. A clear programme for intellectual people is Mastermind which is a regular show on BBC TWO.

ITV- For everybody, all ages and genders. Suitable for family viewing, X Factor which is a family friendly programme enjoyed by all ages.

Channel 4 - Mainly broadcasts to around the age range 16-50. This includes mostly young adults and middle aged adults. Gogglebox is a clear example of this as it is enjoyable to watch for younger generation up to a certain age. Elderly people may not find the programme comical.

Channel 5- Channel 5 is a family channel, Gadget Show is a recurring programme on channel 5 and suitable for all ages.

Question 3: Which channels have imported programmes in the schedules and why do you think that might be?

Channel 5 mainly imports programmes from other countries like, Australia and America. Don’t earn enough to make own programmes so by other programmes which have been proved to be popular in other countries.

Question 4: what do you understand by the term ‘the watershed’ and where does this occur in the schedules?

There are strict rules about what can be shown on TV before the 9pm watershed. Time after then programmes with adult contents may be broadcasted (sex, violence, horror, strong language).

BBC 1 and ITV1 compete against each other. Compete with two big programs meaning they don’t play them both at the same time; Coronation Street and EastEnders. If they are played at the same time the viewer’s get angry, causing the viewers to make complaints. It is too risky because there is a 50/50 chance of which programme they’re going to watch.

Channel Loyalty- In 1984 there was only 4 channels so there was minority tv meaning that the specific channels are specific for a certain audience. Schedule big channels one after another because the audience stayed loyal to that channel. Didn’t channel surf as they didn’t have a remote, had to get up to change the channel and press the buttons on the TV. This was all down to laziness.

Channel loyalty no longer exists because there is 200+ channels, now become even more lazier and do not have to move to change the channel so during the adverts we switch to other channels, like

the channel and forget to other programmes. This means that the schedulers have to work harder to keep an audience. 3 different techniques are used, they are:

Inheritance- Scheduling a new programme after a popular programme in the hope it will inherit some of the audience from the popular program. For example: on the 23/09/14 Holby city is followed by new programme “the driver”, hoping people will watch.

Pre- echo- Scheduling a programme before a popular programme, people tune in just before popular programme start. So they catch the end of other/new programme, like it then tune into watch it next week. For example: 24/09/14 a new programme called celebrity squares is aired just before a popular programme, Scott and Bailey. In hope people will catch the end.

Hammocking- Hammocking is when a new programme is scheduled between two big programmes, hoping that the audience will keep tuned whilst waiting for the next big programme. For example: 13/10/14 A new programme called Gotham is being scheduled between two big programmes, police inspectors and under the dome.