Topic of Presentation Monday, 17 January 2011

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Launch, fall 2011Song Capital

Laulupealinn 2011 Wednesday, 05 October 2011

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Song Capital is original format, smth between Clash of Choirs and Singing with Stars.

Idea: 7 famous singers go to their native town to fight with local singers (children, young woman, young men, older woman, older man, celebrity, politician etc) for the title Estonian Song Capital and prize for local charity

The 7 singers are from different places, all Estonia is geographically covered.

In addition to 2 hosts there are 3 judges – really famous and popular singers.

First episode is about how the singers drive to their home and find the singers, all next are on-air shows.

The decider is public voting

Idea and concept

Song Capital

Topic of Presentation Monday, 17 January 2011

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Song Capital

Drivers: famous singers, feeling of belonging, title, prize, love-to-sing

Single thing to say: Estonia is searching for Song Capital. Where is it – You will decide.

Tonality: modern, real, competive, not too patriotic

Copy:Let´s choose Song Capital which is worthy of Song Nation.Who gets the title and 20 000 for charity?You will decide

Marketing Message

Topic of Presentation Monday, 17 January 2011

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Web banners

Topic of Presentation Monday, 17 January 2011

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Web banners

Topic of Presentation Monday, 17 January 2011

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Print ad

Topic of Presentation Monday, 17 January 2011

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Sitehat

Topic of Presentation Monday, 17 January 2011

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Front Back

Flayer

Topic of Presentation Monday, 17 January 2011

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Outdoor

Topic of Presentation Monday, 17 January 2011

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On this Sunday!

Tomorrow!

Today!

Radio ads

Topic of Presentation Monday, 17 January 2011

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Trailer

Topic of Presentation Monday, 17 January 2011

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Countdown 3 days left

Topic of Presentation Monday, 17 January 2011

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One of the „songheads“ Toomas Lunge

Topic of Presentation Monday, 17 January 2011

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Theme song

Song Capital

Song Capital