tvc latino media kit (f)
TRANSCRIPT
TVC+LATINO Media Kit 2013
Introduction
TVC Networks
TVC+ Latino
Programming for 2013
Product Integration Opportunities
Coverage
TVC Networks is PCTV’s television unit, the leader in distribution and production of cable television in the Mexican Republic, with over 20 years of experience and in over 1,000 cities, with distribution to 5 million homes. The PCTV networks serve over 5 million subscribers, equivalent to more than 22 million cable viewers. With seven channels of television and 60 international signals with the widest range of programs to the Mexican television market. TVC Networks is the first and largest cable television company in Mexico, featuring four channels of movies, two entertainment channels and a channel dedicated 100% to sports, TVC Networks covers virtually all viewers with a wide range of possibilities.
TVC Networks
TVC+ LATINO TVC+ Latino Como Estar En Casa
TVC+ Latino Network is a new entertainment network that offers the best of Hispanic television in one modern and exciting international television channel. TVC+ Latino offers the best Spanish content, with programs to all audiences including talk shows, sports, movies, news, music, with a focus on the GROWING U.S. Hispanic demographic. Highlights:
• TVC+ Latino Network is proud to be the provider of high quality content from Mexico to the U.S.
Hispanic viewers.
• TVC+ Latino Network Studios are based in Southern California. We produce over 30 hours of original content per week. The original programs appeal to 1st ,2nd and 3rd generation Hispanics.
• TVC+ Latino is proud to bring U.S. Hispanics direct access to Mexican League Soccer! GOAL!!!!
TVC+ LATINO
Categories
Arts & Crafts
9%
Cooking
5%
Movies
5%
News
5%
Talk Show
5%
Programming 2013
Categories
Sports
28%
Travelogue
14%
Music
10%
Entertainment
10%
Nature
9%
9%
5%
10%
5%
10%
9% 5% 5%
14%
28%
Genre
TVC Networks broadcasts content that reaches every significant demographic.
Our philosophy is to provide counter programming so the viewer has an option to
a Novela.
Product Integration Opportunities
ENMASCARADOS 8:00p – 8:30p Tue - Fri Enmascarados, a team of super heroes are determined to put an end to evil as they unite forces with the law enforcement. Together they solve murder cases in an attempt to have good conquer evil.
HOLLYWOOD LIFE 6:00p – 7:00p Mon - Fri Leila Ciancaglini introduces the newest and hottest music videos. With special guests appearances and top stories, Hollywood Life’s beautiful host brings a little bit of Hollywood into the homes of its viewers. FURIA DEL JARIPEO 5:00p – 6:00p Mon- Sun Jaripeo ranchero at its best, 100% mexican, bringing you the best riders and the most rowdiest bulls. Interviews, videos and music with the artists of the moment and taking place at the finest ranches of the region.
TVC+ Latino Network offer your advertisers phenomenal opportunities for product placement and integration in the following shows.
Entertainment
ENMASCARADOS 8:00p – 8:30p Tue – Fri Enmascarados, a team of super heroes are determined to put an end to evil as they unite forces with the law enforcement. Together they solve murder cases in an attempt to have good conquer evil. Genre: Entertainment
HOLLYWOOD LIFE 6:00p – 7:00p Mon – Fri Leila Ciancaglini introduces the newest and hottest music videos. With special guests appearances and top stories, Hollywood Life’s beautiful host brings a little bit of Hollywood into the homes of its viewers. Genre: Music Conductor: Leila Ciancaglini
Coming soon in 2013
FURIA DEL JARIPEO 5:00p – 6:00p Mon – Sun
Jaripeo ranchero at its best, 100% mexican, bringing you the best riders and the most rowdiest bulls. Interviews, videos and music with the artists of the
moment and taking place at the finest ranches of the region.
Genre: Entertainment and Music Host: Alex Linares “ El Gorrion”
Music
ORGULLO GRUPERO 4:00p – 4:30p Mon - Fri The best of the music known as “Grupero”. Music videos, celebrity interviews, concerts, events and much more. Brighten up your day with this fun and entertaining show. Genre: Music
Coming soon in 2013
DOMÉSTICOS Y SALVAJES 9:30a – 10:00a Sun We have made them our best friends, confidants and companions. But the majority of these species remain mysterious, powerful and misunderstood. Don’t miss out on this entertaining program documenting animal life. Genre: Nature Drivers: Ilse Salas, Roberto Max Espejel and Red
Nature
INSECTARIA 1:00p – 1:30p Tue - Fri Connect with mother nature through Insectaria. Insectaria is out of the normal, here you will meet the smallest creatures that share this planet with us. Discover, meet them and learn what makes this creepy crawlers so interesting. Genre: Nature
Coming soon in 2013
SAZÓNARTE 9:00a – 9:30a/ 11:00a – 11:30a Mon - Fri Nutritional, delicious and economical recipes, it doesn’t get better than this! Follow along with Dore Ferriz, a nutritionist and chef as she shares her knowledge and techniques for better cooking at home. Category: Cooking Conductor: Dore Ferriz
Morning Shows
MAMÁ EN CONSTRUCCIÓN 10:00a – 10:30a Mon - Fri Julieta Lujambio along with specialists on children and families, advise and counsel parents on dealing with common but challenging issues that are a part of parenthood. Mama en Construccion, the perfect guide for parenting! Genre: Talk Show Conductor: Julieta Lujambio
Travel
VALLES 4 CALLES 12:00p – 12:30p Mon, Wed, Fri A spectacular travel show that features highlights of regions all throughout Mexico, by sharing their customs, traditions, and their traditional cooking. Category: Travelogue Conductors: Maríazel Olle, Pedro Disraeli, Alejandra Dominguez
MEXICO DE MIS AMORES 9:00p – 9:30p Mon - Fri For more than fifteen years this program, full of culture and tourism, has traveled the beautiful region of Mexico from border to border. By visiting all the places of interest to our people, Mexico de Mis Amores not only captures images of our country, but of our culture encouraging and strengthening our roots beyond our borders. Discover dishes, traditions, legends and much more of what Mexico has to offer. Genre: Tourism and Culture
EL COLOR DE MÉXICO 8:30a – 9:00a Sun Discover exotic parts of Mexico and their traditional foods, culture and folk legends as well as the customs of its inhabitants. Category: Travelogue Conductor: Rodolfo Gonzalez
Travel/Movies
FORO MAS LATINO 8:00a- 9:00a Mon- Fri A forum led by Marcos Palma covering the most interesting and controversial topics of the moment. With expert guests sharing their opinions and experience . Category: Talk Show Conductor: Marcos Palma
LIGA DE ASCENSO TVC+Latino will broadcast the Ascenso 2012 Tournament, showing more than 50 games, including the title leagues and feauture twelve of sixteen teams of the Liga de Ascenso. The Liga de Ascenso is the second professional level of the Mexican Soccer League. The champion of the competition is then promoted to the Mexican First Division. Genre: Sports
Sports
ENTRE REDES 5:00p – 6:00p Mon - Fri Sport fans have a home here. Entre Redes is the ideal place for fans to share their views and opinions through our social networking sites, that are an everyday fundamental part of communication. Genre: Sports Conductors: Marcelo Hugo, Juan Pablo Kriki, Paulina Trejo,Laura Garcia
LUCHA LIBRE CMLL 6:00p – 7:00p Sun Lucha Libre CMLL broadcast best Wrestling of Mexico, the best wrestlers and the most exciting fights from the Arena Puebla. Genre: Sports
TERCERA CAÍDA 10:00p – 11:00p Mon/ 8:00p – 9:00p Fri The only program that goes in depth with the art of Mexican wrestling. The excitement of this national sport is seen from the point of view of the local people. Fans share the thrill for their idols through interviews and reports on each battle. Genre: Sports Conductor: Bernardo José Manuel Guillen and Guzman
Sports
TODO X 1000 3:30p – 4:00p Wed Iván González, along with our expert designer of interiors, Regina Verduzco freshen creatively living spaces, all without exceeding $1000 (pesos). By highlighting details, recycling furniture and emphasizing that all this can be achieved without spending so much money and investing so much time, with only $1000 pesos!!! Category: Arts and Crafts Conductor: Ivan Gonzalez and Regina Verduzco
ESPACIO CREATIVO 9:30a – 10:00a Mon - Fri Our experts in arts and crafts will take you step by step to construct useful works of art. Along with Julieta and Martin, you will learn easy and fun ways to create decorative artifacts using common household items. Genre: Arts and Crafts Conductor: Viviane Silberstein Y Martin Barba
Arts & Crafts
U. S. Map Coverage
Current Location
Upcoming Location
Los Angeles Cable Coverage
Los Angeles Broadcast Coverage
Los Angeles Broadcast Coverage
New York Broadcast Coverage
Dallas Broadcast Coverage
Chicago Broadcast Coverage
Fresno Broadcast Coverage
Market DMA (Hispanic Rating) Channel Affiliates *Distribution **Hispanic Rank
Los Angeles 8.1 KFLA 3,352,000 1
Los Angeles 27 U-Verse AT&T 390,000 1
Los Angeles 487 Verizon FIOS 460,000 1
Sun City/ Menifee 3 Mediacom 75,000 1
New York 477 Verizon FIOS 963,000 2
New York 23.2 WDVB 3,989,000 2
Dallas 44.1 KLEG 1,681,000 5
Chicago*** 25.2 W25DW-D 3,484,000 (est) 6
Chicago***** 300/600 Comcast 1,755,000 6
Fresno**** 32.1 KJEO 576,000 14
16,725,000 *Distribution number of households according to Nielsen with our Footprint
**Hispanic Ranking according to Nielsen
*** Available November 2012
****Available December 2012
*****Available January 2013
With all this featured programming and product integration opportunities, TVC+Latino is the new, fresh, and fun network for the U.S. Hispanic viewers. TVC+ Latino is dedicated to promoting the Hispanic community in a positive manner. Our network features programming highlights from the high-quality PCTV Networks seal; a new brand with the programming resources and expertise as always offering a new and exciting marketing platform to U.S. advertisers who want to reach the growing Hispanic market. Advertisers can now reach millions of U.S. viewers on some of the best television programming in the world through commercial spots, program sponsorship as well as unique marketing opportunities like product placement and bi-lingual advertising.
This presentation is property of
444 West Rialto Ave., Ste. C,
San Bernardino, CA 92401
(909) 381-1877
www.tvclatinotv.com