COMPANY REVIEW SESSION

BY- P.AMARNATH2B4-21

TVS MOTOR COMPANY LIMITED

INTRODUCTIONTVS Motor Company Limited, which is part of TVS Group, manufactures

motorcycles, scooters, mopeds and auto rickshaws.

It was established by Thirukkurungudi Vengaramaswamy Sundram Iyengar IN YEAR 1978

  It is the third largest two-wheeler manufacturer in India and one among the top ten in the world.

Over the years TVS Motor has grown to be the largest in the group, both in terms of size and turnover, with four state of the art manufacturing plants in Hosur, Mysore and Nalagarh in India and Karawang in Indonesia.  Headquarters situated at Chennai.

The company became the leader in its category of sub 100 cc mopeds, having sold 7 million units .

It has  launched of seven products on the same day seen as a first in automotive history.

 MissionIT COMMITTED TO BEING A HIGHLY PROFITABLE, SOCIALLY RESPONSIBLE, AND LEADING MANUFACTURER OF HIGH VALUE FOR MONEY, ENVIRONMENTALLY FRIENDLY, LIFETIME PERSONAL TRANSPORTATION PRODUCTS UNDER THE TVS BRAND, FOR CUSTOMERS PREDOMINANTLY IN ASIAN MARKETS AND TO PROVIDE FULFILMENT AND PROSPERITY FOR EMPLOYEES, DEALERS AND SUPPLIERS.

Driven by the customerThe Industry Leader Global overviewAt the cutting edgeCommitted to Total Quality The Human Factor Responsible Corporate Citizen

VISION

The management philosophy is based on five pillars of TQM (Total Quality Management) –

1.Management Commitment, 2.Customer Focus, 3.Quality Costs, 4.Quality Systems and 5.Continuous Improvement

Suzuki relationship• TVS AND SUZUKI SHARED A 19 YEAR LONG

RELATIONSHIP THAT WAS AIMED AT TECHNOLOGY TRANSFER TO ENABLE DESIGN AND MANUFACTURE OF TWO-WHEELERS SPECIFICALLY FOR THE INDIAN MARKET

• RECHRISTENED TVS-SUZUKI, THE COMPANY BROUGHT OUT SEVERAL MODELS SUCH AS THE SUZUKI SAMURAI, SUZUKI SHOGUN AND SUZUKI FIERO

• DIFFERENCES IN OPINION ON HOW TO RUN THE JOIN VENTURE EVENTUALLY LED TO THE PARTNERS GOING THEIR SEPARATE WAYS IN 2001 

• THERE WAS ALSO A 30 MONTH MORATORIUM PERIOD DURING WHICH SUZUKI PROMISED NOT TO ENTER THE INDIAN MARKET WITH COMPETING TWO-WHEELERS .

STRENGTHS

• 1. Huge brand equity and one of the biggest players in the two wheelers Indian market

• 2. Excellent R&D, and wide variety of products in every segment

• 3. Excellent distribution and good number of service centers

• 4. TVS Group has over 40,000 employees and a customer reach of over 15 million

• 5. Associating itself with celebrity brand ambassadors

THREATS

1. Strong competition from Indian as well as international brands2. Dependence on government policies and rising fuel prices3. Better public transport will affect two-wheeler sales

• Absence in the premium  bike segment

WEAKNESS OPPORTUNITY• Two-wheeler segment is

one of the most growing industries

BAJAJ AUTOMOBILESHERO MOTOCORP.HONDAYAMAHA

COMPETITORS

MARKET SHARE

Awards In 2004, TVS Scooty Pep won the 'Outstanding Design Excellence Award' from BusinessWorld magazine and the National Institute of Design, Ahmedabad.

The effective implementation of Total Productivity Maintenance practices won TVS Motor the TPM Excellence Award given by the Japan Institute of Plant Maintenance in 2008.

TVS Motor has won several management awards, notable among them being the Emerging Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business School Association of India.

 Business Today magazine awarded TVS Motor the Best Managed Company and the Most Investor Friendly Company awards. Its advertising practices won it the Good Advertising award by Auto India Best Brand Awards 2009.

Company Chairman Venu Srinivasan is a recipient of several awards for corporate excellence such as the Star of Asia Award by Bloomberg BusinessWeek and the JRD Tata Corporate Leadership Award.

 The University of Warwick, United Kingdom gave him an honorary Doctorate of Science degree while the Government of India honoured him with the Padma Shri, one of India's highest civilian distinctions.

Innovative implementation of Information Technology has won TVS Motor the Ace Award for Most Innovative NetWeaver Implementation in 2007 awarded by technology major SAP AG and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aided engineering Technologies.

PAT,PBT,EBITA

TOTAL ASSESTS

NET SALES

PROFIT BEFORE TAX

NETWORTH

RETURN ON C

APITAL EMPLOYED

EQUITY DIVIDEND

AND NET PROFIT