tvs dumdaar chaunati of tvs star city - brand building by rc&m india
DESCRIPTION
TVS Dumdaar Chaunati of TVS Star City Bike for brand building.TRANSCRIPT
![Page 1: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/1.jpg)
Star City
![Page 2: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/2.jpg)
Project: TVS Dumdaar Chaunati Mission: Highlighting the strength of the bike Category: Brand Building Agency: RC&M Client: TVS Star city
![Page 3: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/3.jpg)
Star City
• 4-stroke bike, launched in 2006
• Launched with two key features apt for rural India:• Healthy mileage of 65+km/ltr and • Strong shock absorbers apt for the bad road condition of
hinterland.
![Page 4: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/4.jpg)
Strong Cpmpetition
• Continuous upgradations its range
•Availability of finance facility
•Good resale value.
![Page 5: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/5.jpg)
So Driving Results from the territory
![Page 6: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/6.jpg)
Where the competitors holds the leading position…
![Page 7: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/7.jpg)
Was a challenge..
![Page 8: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/8.jpg)
Challenge to fight and conquer...
![Page 9: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/9.jpg)
Challenge to increase top of the mind recall for TVS Star City
![Page 10: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/10.jpg)
Challenge to motivate and increase the footfalls at the sub dealer points
![Page 11: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/11.jpg)
Challenge to bring the TG together for a rugged and robust show…called
![Page 12: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/12.jpg)
![Page 13: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/13.jpg)
Strategy to meet the challenge
![Page 14: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/14.jpg)
And the passion for physical challenges in rural india
![Page 15: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/15.jpg)
Relating the need to carry multiple load on the bike
![Page 16: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/16.jpg)
On this platform, Dumdaar chunauti was evolved
![Page 17: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/17.jpg)
What was Dumdar Chunauti
Build a team and maximum people ride star city at a given point of time
![Page 18: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/18.jpg)
Team effort leading to positive word of mouth
![Page 19: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/19.jpg)
How the challenge was met?
![Page 20: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/20.jpg)
Main Event to Initiate a Challenge
A power packed carnival catering to sub-dealer town & 50 satellite villages
![Page 21: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/21.jpg)
Other Highlights
Rally and Power game
![Page 22: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/22.jpg)
Supported by service camps
![Page 23: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/23.jpg)
Dumdaar chunauti teams (25 teams)
![Page 24: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/24.jpg)
Awarding the challengers
Team with maximum riders on Star city
![Page 25: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/25.jpg)
Huge Impact
15 lacs customers contacted
![Page 26: TVS Dumdaar Chaunati of TVS Star city - Brand Building By RC&M India](https://reader033.vdocument.in/reader033/viewer/2022061219/54b9869b4a7959ee0c8b457f/html5/thumbnails/26.jpg)
Thank you