Welcome

Jemin George1 st year MBA

Marian Academy of Management Studies, Puthuppady, Kothamangalam

Company presentation by:-

Automobile Industry• A wide range of companies & organizations involved in the

design, development, manufacturing, marketing & selling of motor vehicles.

• One of the world’s most important economic sectors by revenue.

• Contributes 7.1 % towards Indian GDP.• 23.37 million new vehicles in Indian market for 2015 (81 %

are two – wheelers).

TV Sundaram Motor Company Limited

• Founded in 1978.• Headquarters – Chennai, India• Parent - Sundaram - Clayton Limited• 3 rd largest two-wheeler company in india

Company History• Founded as “Sundaram Clayton” in 1962 in collaboration with

Clayton Dewandre Holdings, UK.• Manufactured brakes, exhausts, compressors and other

automobile parts.• 1978 – plant at Hosur, TN, to manufacture mopeds.• 1980 – introduced “TVS 50”• 1982 – technical collaboration with Suzuki, Japan and formed

“TVS-Suzuki”.• 1984 – commercial production of vehicles started.• 2011 – separated from Suzuki and renamed “TVS Motor”.

• 2015 – TVS became first Indian team to participate “Dakar rally” (Sherco – TVS Rally Factory Team).

• Won “Raid De Himalaya” and “Fox Hill Super Cross”).

• 2016 – started manufacturing of “BMW G3310R” at Hosur plant, TN.

Mission and Vision• Mission – being a highly profitable , socially responsible , and

leading manufacturer of high value for money , environmentally friendly , personally transportation products under the TVS brand , for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees , dealers and suppliers.

• Vision – 1. Driven by the customer 2. The industry leader 3. Global overview 4. The human factor 5. Responsible corporate citizen

Corporate Structure• Venu Srinivasan – Chairman & MD• Sudarshan Venu – Joint Director• KN Radhakrishnan – President and CEO• Directors:- H Lakshman T Kannan CR Dua R Ramakrishnan Prince Asirvatham Hemant Krishnan Singh Dr. Lakshmi Venu

Operations of TVS• Manufacturing of motorcycles, scooters and three-wheelers

and spare parts.• After – sale services.• 28 million customers.• Annual capacity of 3.2 million units of two – wheelers and 1.2

lakh units of three – wheelers.• Three manufacturing plants in India ( Tamil Nadu, Karnataka,

and Himachal Pradesh) and one in Indonesia.• More than 4000 touch points across India.• Export to 60 + countries in Asia, Europe and Latin America.

Products and Services• Motorcycles: (Apache series RTR, Phoenix 125, Victor, Star

City +, Sport, Max 4 R).• Scooters: (Jupiter, Wego, Scooty Zest 110, Scooty Streak,

Scooty Pep +).• Mopeds: (XL 100, XL Super, XL Heavy Duty).• Three wheelers: (TVS King 4 S LPG, TVS King 4 S Diesel).

• Financial services

Financial Standings• Revenue – US$ 1.7 billion• Operating income – US$ 66 million• Net profit – US$49 million• Total assets – US$ 730 million• Total equity – US$ 240 million

• Listed in BSE : 532343 & NSE : TVSMOTOR

CSR Initiatives• Financial assistance to EWS students for basic and higher

education.• Healthcare and medical facility to EWS.• Drinking water and sanitation.• Contribution to PM’s National Relief Fund.

Awards and Recognitions• 2002 - Deming Application Prize.• 2002 – ‘TVS Victor’ motorcycle won award from Ministry of

Science and Technology, GOI for the “Successful Commercialization of Indigenous Technology”.

• 2015 – “Two wheeler manufacturer of the year” by NDTV.• 2016 – “Highest in Customer Satisfaction” by JD Power Asia-

Pacific Awards.• 2016 – “CSR award” from Government of Tamil Nadu.

• Second largest two – wheeler exporter of India.

Controversies Against TVS

• Category : Intellectual Property Rights, u/s 108 of the Patent’s Act 1970.

• Bajaj’s patent no. 195904, for two – stroke Internal combustion engine (DTS i engine).

• Category : Intellectual Property Rights• IPAB rejected TVS’s patent request for “Shock Absorber with

Helper Spring”.

Case 1. Bajaj Auto Ltd, State of Maharashtra v/s TVS Motors

Case 2. Bajaj Auto Ltd v/s TVS Motors

Questions…?

Have a nice day… thank you…