tw steel magazine 2013 fall
DESCRIPTION
TW Fall magazineTRANSCRIPT
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TW STEEL - MAGAZINE1| www.twsteel.com |
M A K I N G A S T A T E M E N T
TW STEELF a l l E d i t i o n 2 0 1 3
RACES ANDFACES
TW Steel & The Rising Sahara Force India Formula One Team
Pursuing Her Passions
-Kelly Rowland-
DJ MITCHELL NIEMEYERTAKING HIS MUSIC TO THE BIG TIME
Dario Franchitti Celebrating an IndyCar Champion
MAGAZIN
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CA
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FA
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TW STEEL - MAGAZINE4
CE5002 44 mm AND CE5003 48 mm
multI FuNCtIoN AutomAtIC
CEO DivEr fEaturEs
State of the art Multi Function Automatic movement with
shock absorber, 26 jewels, 28.800 A/h.42 hours power
reserve. Date Day Month 24H-time Power reserve
indication. 10 ATM water resistant. Scratchproof sapphire
crystal on the front and back.
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TW STEEL - MAGAZINE5
LEttEr frOm thE CEO
JoRDy CobElENS
Welcome to the world of TW Steel one where were
unashamedly Big in Oversized Watches and where
we consider ourselves to be a pioneering global lifestyle
brand continuing to offer a bold, luxurious and affordable
product.
The purpose of this magazine is to give you a snapshot of
The Watch in Steel and the dynamic platforms we market
ourselves in all of which have proved to be exceptionally
successful for us since our inception in Amsterdam in
2005.
The watch business is extremely competitive but we
embraced that challenge and find ourselves with a firmly
established global footprint, our timepieces retailing in over
100 countries worldwide. We enjoy subsidiary offices in
key markets such as New York, USA, Hong Kong, China,
Sydney, Australia and Bangkok, Thailand.
Our Big Time marketing initiatives include being the
Official Timing Partner of the Sahara Force India Formula
One Team and an Official Sponsor of Yamaha Factory
Racing in the MotoGP Championship both of which are
the pinnacles of their respective sports.
It is through our product however that we continue to
shine and its through a fantastic support network of
dedicated and enthusiastic retail partners we build our
brand on. I trust that after reviewing our magazine, and
understanding our foundations, you will join us and be a
part of our continued success.
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TW STEEL - MAGAZINE6
DARIO FRANCHITTICElEbRAtINg AN INDyCAR CHAmPIoN
tW StEElS FAStESt AmbASSADoR
SPoRtS HIS lAtESt DESIgN
LIvINg A DReAmDJ mItCHEll NIEmEyER
tHE DutCHmAN tAkINg HIS muSICAl
tAlENt to tHE bIg tImE
KeLLY ROWLANDPuRSuINg HER PASSIoN QuICk FIRE
Q&A WItH tHE globAl SENSAtIoN
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39Think big and be ambitious ....................................................................................... 7Oversized timepieces ........................................................................................................... 9Big time news .......................................................................................................................... 11 Our global brand ambassadors ................................................................................ 18State of mind ........................................................................................................................... 22Big time boarding ................................................................................................................. 32Bold statements .................................................................................................................... 33 Friends of The brand ........................................................................................................36Yamaha Factory Racing ................................................................................................... 37Take control of your life .................................................................................................. 43Making a difference ............................................................................................................ 44Eye catching .............................................................................................................................. 47
TW STEELcontentsvIeW FROm THe TOP
JoRDy CobElENS
FRom DJ to AWARD WINNINg
ENtREPRENEuR
RACeS FACeS AND PLACeSSAHARA FoRCE INDIA FoRmulA oNE tEAm
lIFE At tHE PINNAClE oF globAl motoRSPoRt
AbOuT TW STeeLAN ovERvIEW oF tHE bRAND
HoW WE bECAmE bIg IN ovERSIzED WAtCHES
7
13
9
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Think big and be ambitiousJORDY CObeLeNS tW StEEl CHIEF EXECutIvE oFFICER
bEHIND tHE SCENES PROFILe
TW STEEL - MAGAZINE7
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TW STEEL - MAGAZINE8
Born and raised in Amsterdam, it was Jordys father, Ton Cobelens, who first forged his sons interest in watches as a distributor in The Netherlands before go-
ing on to run a successful advertising agency. With Ton
then starting his own watch brand, Jordy soon found
himself honing his entrepreneurial skills at school, sell-
ing watches to the fathers and relatives of his friends.
Ton and Jordy first began working in earnest together
with the start of Tons Swiss watch brand. It was during
this period Jordy learned the trade, including spending
a year working in Germany, dealing with jewelers and
distributors, gaining first-hand experience of the watch
business on every platform. The company enjoyed
strong sales in Holland, Germany and Spain.
Running parallel to his on-going commitments in the
watch industry Jordy founded his own record company
JC Records. An accomplished DJ, Cobelens turned
his passion for music into a business while continuing
to play at several major festivals in Holland throughout
this time.
The concept of TW Steel was enough to lure Jordy back
into the watch business on a full-time basis and again
work with his father in 2005. Believing in the potential of
the brand, Jordy seized the opportunity to head up
TW Steel and front its development as it quickly be-
came a leader in the field of oversized watches, its
name meaning The Watch in Steel.
With Ton focusing on the design of these highly indi-
vidual watches, which will number 140 models in 2013,
Jordy has successfully led TW Steel from the front and
into global brand expansion and sponsorship through
the likes of TW Steels association as Official Timing
Partner to the Sahara Force India Formule One Team.
TW Steel continues to go from strength to strength with
Jordy Cobelens unrivalled passion for the brand driving
its continued success while at the same time he
maintains his interests in the music industry through
another of his companies, Steel Entertainment Group
a leading artist management and events organization.
bEHIND tHE SCENES PROFILe
Jordy Cobelens knows watches.
As CEO of TW Steel, not only is
the 30-year-old engaged in the
development of a burgeoning global
watch brand, he also learned his
trade from the ground up with over
a decades worth of experience in the
business dating back to his mid-teens.
Cobelens entrepreneurial flare was
officially recognized in 2011 when he
was named Emerging Entrepreneur
of the Year at the prestigious Ernst
& Young Business Awards in The
Netherlands.
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TW STEEL - MAGAZINE9
Its about showing to the world that as a bold and ambitious individual, you wear a timepiece reflective of your personality. It demonstrates your appreciation
for the finer things in life while allowing you to continue
to maintain and express your individual style.
Acknowledging that it remains an important element
of your overall look, whatever your surrounding.
With an oversized collection showcasing something for
everyone, we can take you from effortless chic to indus-
trial design in a heartbeat with a collection comprising
140 stunning oversized timepieces all offering truly
affordable luxury to the consumer.
Our Origins
A simple four-model collection launched in The
Netherlands in 2005 has quickly turned The Watch in
Steel into a breakout lifestyle brand with a range
consisting of approximately 140 individual executions
in 2013.
Our reach
From relatively humble beginnings in 2005, we are
now available in over 100 countries worldwide across
approximately 5000 retail outlets and counting!
canteen style
Our Dna
Instantly recognizable as a TW Steel model, the
Canteen Style timepiece is truly the very DNA of the
brands oversized philosophy with the design of
these models coming from the American invented
canteen cup, the benefit being to ensure each
execution is water resistant.
ceO tech WOrlD centennial
Flexing Our Design Muscles
Sometimes our passion for outstanding design
sees the creation of unique, one-off pieces, most
notably our award-winning Swiss Made CEO Tech
World Centennial piece winner of the prestigious
Peoples Choice Award at the 2013 Couture Time
Awards and valued at $100,000.
oversized timepieces
TW Steel is all about making
a statement
tHE NEED TO KNOW
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TW STEEL - MAGAZINE10
CEO tECh WOrLD CEntEnniaL
Designed to celebrate the
brand retailing in over 100
countries, this unique Swiss
Made model is a true show-
case of our design talents and
passion for luxury.
Swiss Made ETA Valjoux 7750,
25-jewel chrono Automatic
movement (28.800.Hz) with
incabloc shock protection.
484 diamonds, VVS-grade and
full cut, totaling 7.08 carat.
tHE NEED TO KNOW
CantEEn
A true classic. The Canteen
Style has proved to be a global
hit with its simple but stylish
features. It represents the
very origins of TW Steel
and remains central to
its continued growth.
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TW STEEL - MAGAZINE11
TW Steel Flagship Store Opens in ManilaTW Steels Asian expansion continues with a
third purpose built brand boutique opening
in The Philippines capital of Manila. Offering
consumers yet another stylish environment for all
things Big in Oversized Watches, the success
of the boutiques also complements our on-going
marketing campaigns in the region where the
likes of ambassadors Kelly Rowland and David
Coulthard have been utilized for in-store visits.
YAMAHA Tw STEEl SpONSOrSHIp
Weve always been committed to investing in global marketing
strategies with motorsport often being at the foundation of this
plan due to the massive audience reach and brand awareness
opportunities of the likes of Formula One. This year weve
kicked it up a notch by going all out on four-wheels with Sahara
Force India AND on two-wheels now thanks to an exciting
new partnership with Yamaha Factory Racing in the MotoGP
Championship.
Were revved up over this association, not least as the team
employs reigning MotoGP World Champion, Jorge Lorenzo,
and 7-time World Champion Valentino Rossi both riders scoring
race wins this season for Yamaha Factory Racing. To read more
on our latest relationship, please turn to page 40.
bIg tImE NeWS
We recently celebrated reaching the milestone
number of 100,000 followers on Twitter,
making TW Steel the number one watch
brand on the popular social media platform.
Weve been working hard attracting people
to @TWSteel and encouraging the use of
the brands #BigTime hash-tag handle. As a
result weve seen a rapid rise in followers as
we continue to share our brand activities and
showcase our models on Twitter.
At the same time TW Steel is an active presence
on other social media channels such as Facebook
where were the fastest growing brand in the
Jewellery and Watches category based on
Likes, Instagram and YouTube.
By utilizing all platforms for dynamic promotions
and Win a Watch competitions, we truly engage
fans of the brand and first time consumers.
lEts Go social
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TW STEEL - MAGAZINE12
TW STeel fighTS cancerWe love to live life to the fullest.
Encouraging others to do the same,
we have created a Love Life edition
together with Fight Cancer, part of
KWF Kankerbestrijding / Dutch Cancer
Society. Fifty Euros from each watch
sold goes to the battle against cancer.
The message this unique watch
conveys is to live life to the fullest a
statement that fits both Fight Cancer
and TW Steel perfectly.
EMErSON fITTIpAldIAuTOGRAPH SESSION The two-time Formula One World Champion
and long-term TW Steel brand ambassador
still knows how to attract a crowd! The
Brazilian legend remained a popular fixture
at the famed Crescent Street Festival held
each year in Montreal to let the city party
during the Canadian Grand Prix weekend.
With a new Limited Edition TW Steel coming
out later this year in his honor, Emersons
global fan base will undoubtedly be keen to
get their hands on it.
bIg tImE NeWS
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TW STEEL - MAGAZINE13
TW Steel entered into a multi-year partnership to become the
Official Timing Partner of the Sahara Force India Formula
One Team in February 2013.
Formula One boasts the largest annual global TV audience, beaten only by the FIFA World Cup and the Olympics, which of
course are only hosted every four years.
Its engagement capabilities for a young
energetic company like TW Steel are there-
fore immense and has offered a tremendous
awareness platform.
PARTNeRSHIP
RACeS FACeS and
PLACeS
The famed two-dots logo of TW Steel
features prominently on major brand
platforms with Sahara Force India inclu-
ding on the race cars, the drop-down timing
monitors and on the sleeves of the drivers
race-suits. As part of its commitment to the
team, TW Steel has produced an official
Sahara Force India watch collection for
retail, further engaging the relationship via
the thousands of retail outlets currently
selling the brand worldwide. >>
PARTNeRSHIP
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TW STEEL - MAGAZINE14
The six dynamic new timepieces in the
TW Steel Sahara Force India collection elegantly
reflect the successful TW Steel Pilot model DNA,
with bold, stylish, clean looks, while incorpora-
ting subtle yet powerful design accents to marry
them to the Sahara Force India brand inclu-
ding featuring the teams patriotic logo, both on
the dial and engraved on the case backs. The
platform offered by such an association enables
numerous brand engagement and consumer
awareness opportunities in and around the
team competing at the very pinnacle of global
motorsport.
PARTNeRSHIP
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TW STEEL - MAGAZINE15
Scotlands Paul Di Resta
and Germanys Adrian Sutil
lead the charge for Sahara
Force India. Scoring points
consistently, both drivers
have successfully demon-
strated their speed against
their more established
competition.
One of the annual highlights of the year is, of
course, the Monaco Grand Prix. Sahara Force India
Formula One Team Principal, Dr Vijay Mallya, hosts one of the most exclusive parties of the week-
end on his stunning yacht The Indian Empress.
TW Steel CEO Jordy Cobelens was in attendance
with Steel Entertainment Group DJs who performed
a set to the VIP party-goers giving them a taste of
BIG TIME music.
You can follow Sahara Force India Formula One Team
via their official website: www.saharaforceindia.com
And on Twitter: @ClubForce
PARTNeRSHIP
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KellY ROWlAND
The life of a TW Steel ambassador is truly a
hectic one Kelly Rowland is no exception
Now appearing in Americas version of
The X Factor and having recently launched her
fourth solo studio album Talk A Good Game,
Kelly, a multiple Grammy Award winner, knows the
pressures of time!
Q&A KeLLY ROWLAND
TW STEEL - MAGAZINE16
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TW STEEL - MAGAZINE17
Despite her demanding schedule, we sat
down with Kelly to get her thoughts on
style, time management and, of course,
her love of oversized watches.
Q: You have a love of fashion and style. What
did you want to achieve in the design of your
own TW Steel watches?
Kelly rowland (Kr): I wanted to be able to cre-
ate an eye-catching statement piece that was
masculine, but fashion forward for the ladies.
Ive always believed that accessories complete
an outfit. To be able to design a watch that in-
tegrates power and style is what I really wanted
to achieve in my own special edition
TW Steel watches.
Q: Is there an added appeal to being oversized
because of the statement it makes and the look
it projects?
Kr: An oversized watch is a clear-cut state-
ment. It shows both strength and ability. When
you put on an oversized watch, you dare to be
bold. Thats really what TW Steels all about.
Q: Whats been the reaction to you wearing
TW Steel since becoming an ambassador
for the brand?
Kr: Everyone wants to know what kind of
watch Im wearing. They cant believe how
affordable such a striking watch actually is!
Q: Do you feel women are more open to try
something a little bit different and perhaps a
bit bolder regarding their watches?
Kr: Absolutely! I think that when a woman
wears an oversized watch, it shows how fly she is
and how shes in control of her life. When I put on
my TW Steels I feel empowered. Every woman
should feel like they can accomplish anything
because simply, we can!
Q: Time and timing plays such an important role
in your busy life how do you balance everything
so you can do it all?
Kr: Its about having a team that looks out for
you and knows what to prioritize. unfortunately
theres only 24 hours in a day but with good
management, everything that needs to be done
can be done! I try to be as punctual as I can,
I dont like to be late. I dont have an excuse now
with all my TW Steel watches!
Q&A KeLLY ROWLAND
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TW STEEL - MAGAZINE18
Mick Doohan (Multiple MotoGP World Champion)
Australias Mick Doohan is simply
a legend in motorbike competition.
With five consecutive 500cc World
Championship titles (now MotoGP) to
his credit from 1994 to 1998, Micks
pursuit of perfection on two-wheels
guaranteed his status as a true great.
kelly RowlanD (Singer)
A global star who found fame as a member of
Destinys Child, one of the most successful groups
of all time, Kelly Rowland has now blossomed into
a stunningly unique solo artist with four best-
selling albums to her credit. A multiple Grammy
Award winner, Kelly continues to grow her fan base
through her music and as a popular TV personality.
DaviD coulthaRD (Multiple F1 Race Winner)
Best known for his 13 Formula One race
wins which included two Monaco Grand Prix
victories, not to mention 62 podium appearan-
ces, the Scotsman raced at the pinnacle
of motorsport for 14 seasons. Now a popular
commentator with the BBC, Coulthard remains
an active presence in the F1 paddock.
thE GuiDE tO Our
GlobAl bRANd AMbASSAdoRS
Each TW Steel brand ambassador revels in the attention that wearing a TW Steel watch brings. From international sporting platforms
to key lifestyle events TW Steel stands out from the crowd.
Enjoying relationships with high profile personalities has further helped to raise awareness for the brand.
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this is my time David Coulthard
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TW STEEL - MAGAZINE20
eMeRson FittipalDi (double Formula one World Champion)
A truly global star thanks to his two Formula One
World Championships, won in 1972 and 1974,
Brazils Emerson Fittipaldi is also a two time win-
ner of the Indy 500, his successes there coming
in 1989 and 1993. A firm fan favorite, the Brazil-
ians popularity knows no boundaries thanks to
his laid back style and love of people.
Mitchell nieMeyeR (dJ)
Dutch DJ Mitchell Niemeyer is a brand ambas-
sador who similarly promotes TW Steels lifestyle
and entertainment platforms. A breakout star of
Amsterdams Dance scene, Mitchell has a host
of international sets to his credit at some of the
leading venues in London, Hong Kong, New York,
Miami, Los Angeles and Las Vegas.
DaRio FRanchitti
(Multiple IndyCar Champion)
The Scottish race car driver captured his first IndyCar
Series Championship in 2007, taking his maiden Indy
500 win that same year. Hes gone on to cement his
reputation in North America with three consecutive Indy-
Car Series titles in 2009, 2010 and 2011 and two more
Indy 500 victories in 2010 and 2012 respectively making
him the most successful British driver in IndyCar history.
thE GuiDE tO Our
GlobAl bRANd AMbASSAdoRS
kivan tatlitug (Actor)
Kivan enjoys a significant following
in Turkey, and in Turkish communi-
ties globally, as well as in the Middle
East thanks to the popularity of his TV
shows which have won the renowned
star several acting awards.
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TW STEEL - MAGAZINE21
tW301 40 mm
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TW STEEL - MAGAZINE22
valerie:soh
STATE OF MIND***
WE NEVER REALLY KNOW WHATS GOING ON IN OTHER PEOPLES MINDS.
BUT MY MOMMY ALWAYS SAYS THAT ITS IMPORTANT TO CONSTANTLY BE NICE REGARDLESS
AND I AM LEARNING TO SLOWLY CONCENTRATE ON THAT.
TO RISE ABOVE PERSONAL INSECURITIES, IRRITATIONS AND DOUBTS AND...
PROGRESSIVELY EMBRACE THINGS I CANNOT CHANGE.
StAtE oF mIND
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TW STEEL - MAGAZINE23
StAtE oF mIND
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TW STEEL - MAGAZINE24
MY MIND HAS BEEN CONSTANTLY VIBRATING TO A HUM THAT WONT
QUITE GO AWAY. LITERALLY BEEN RUNNING BACK AND FOrTh
BETWEEN THINGS. NEED PEACE OF MIND NOW!
StAtE oF mIND
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TW STEEL - MAGAZINE25
StAtE oF mIND
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TW STEEL - MAGAZINE26
THERE ARE DAYS WHERE YOU WAKE UP AND YOU
WANT TO BE MORE, DO MORE AND SEE MORE.
THEN THERE ARE THE MOMENTS BEFORE YOU SLEEP AND YOU
WISH TO RELIVE THAT MOMENT AND LIVE IN THE NOW.
StAtE oF mIND
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TW STEEL - MAGAZINE27
StAtE oF mIND
***
IF IT WAS EVEN POSSIBLE TO DEVELOP A BOY CRUSH AT MY AGE,
I THINK IT JUST HAPPENED. MITCHELL IS AN EXTREMELY TALENTED DJ AND FRIEND.
SUPPORT SUPPORT!
W W W. vA l E R I E S o h . C o MA l l I M A G E S A R E C o P y R I G h t E d b y v A l E R I E S o h 2 0 0 9 . A l l R I G h t S R E S E R v E d .
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TW STEEL - MAGAZINE28
CElEbRAtINg A CHAmPIoN
DARIOFRANCHITTI
Franchitti, a proud ambassador for the
brand Big in Oversized Watches since 2010,
has undoubtedly cemented his status as one
of IndyCars all-time great drivers. Now a
three-time Indy 500 Winner, following his
latest success at the Indianapolis Motor
Speedway in 2012, the four-time IndyCar
Series Champion continues
to collect the accolades in North America.
In the wake of his continued on-track successes, and also the popularity of his two previous TW Steel timepieces the Grandeur Tech editions (TW607 & TW608) and the Swiss
Automatic Limited Editions (TW887 & TW888), TW Steel is
proud to unveil the all-new CEO Canteen Automatic Dario
Franchitti Limited Edition. >>
INSPIRINg
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TW STEEL - MAGAZINE29
Limited to a production run of just 500 pieces, the CE1200, will
be available as a 50mm execution only. It features a 9015 Auto-
matic movement from Miyota with a sapphire glass see-through
caseback. The 9015 is only fitting for Darios new model as its a
more refined movement, with an increased focus on performance
featuring 24 jewels with 28.800HZ (8 beats per second) enjoying
less deviation and less friction between the moving parts.
Dario is a true watch aficionado, were delighted to produce
another piece with his signature design to it, stated TW Steel CEO,
Jordy Cobelens. He continues to compete at the highest level
and weve incorporated that into his latest model by using the likes
of the 9015 movement for better performance. Darios TW Steel
executions are popular and I know this will be no different.
Im tremendously excited to have another TW Steel designed
with my name attached to it, enthused Franchitti who com-
petes for Target Chip Ganassi Racing in IndyCar. At 50mm this
is truly my Big Time addition to the collection and I love it, its
not subtle but its definitely got a refined masculinity to it. Weve
carried the theme of the previous watches into this one but by
going with the Canteen style, were opening up a new level of
interest and appeal Im sure.
Im tremendously excited to
have another TW Steel
designed with my name attached
to it
INSPIRINg
TW Steel produced TW887 (48mm) pictured above, and TW888 (48mm) a Swiss Automatic Limited Edition named in Franchittis honor to celebrate his 2010 Indy 500 victory limited to just 500 models of each.
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TW STEEL - MAGAZINE30
The CE1200 boasts a black dial housed in a sandblasted
PVD dark titanium coated case with a hammered bezel. As
with previous Franchitti editions, the number 10 stands out
in a bold red, reflecting his current car number, while the 2
and 7 sport green to honor the No.27 he raced to win his
first Indy 500 and IndyCar Championship back in 2007. The
piece also features a stylish black leather strap with thick
stitching and metal pieces and is 10 ATM water resistant.
CEO Canteen Automatic Dario Franchitti Limited Edition
INSPIRINg
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TW STEEL - MAGAZINE31
tW701 48 mm
gRANDEuR DIvER
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TW STEEL - MAGAZINE32
YOuNg TALeNT
BIG TIME BOArdINGRocco van Straten shares our passion to do everything BIG
TIMe. Specialising in wakeboarding and snowboarding, Rocco
is one of Hollands leading action sports athletes. Whether its
snow or water, he is always looking to make a splash. As a
friend of the brand, we support Rocco to continue doing this
for a long time to come.
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TW STEEL - MAGAZINE33
BOld statEmEnts
PEoPlES CHOICe
Is there a better way to make
a bold statement than to sport a
TW Steel watch? We dont think so!
these exciting models are notable for their distinctive hammered bezels with the crown cap also featuring the same
effect with the hammered steel pattern.
the Canteen automatics feature a
miyota 8215 movement with a crystal
case back. We have developed our own
rotor (Genova pattern) with the tW steel
logo engraved on it for additional brand
identity.
CantEEn autOmatiC
TwA203
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TW STEEL - MAGAZINE34
PEoPlES CHOICe
CantEEn
Tw1
CantEEnTw2
the originals and indeed the very Dna from which every other tW steel owes it start as a proud member of the oversized family. Elegantly simplistic and ageless in its design, the Canteen models are readily iden-tifiable by their hook/crown cap and their leather straps with the famed two-dots logo representing tW steel.
CantEEn
With their bold embrace of vibrant color, the new Canteen fashion executions from tW steel offer both fashionable and afforda-ble oversized styling. all editions feature the use of a 3-hand miyota 2415 movement and are 10 atm water resistant.
CantEEn fashiOn
Kelly rowland is as sophisticated and as stylish as her tW steel timepie-ces. her personality is clearly reflected in their design as someone who makes a bold statement in her industry while radiating a fashionable and feminine charm.
CE4006 (44mm) is visually striking with a bold pink mother of Pearl dial and a bezel incorporating 56 zirconia baguettes, also in pink. featuring a miyota 0s25 chronograph movement, the outside of the watch boasts a sandblasted, aa-grade PvD rose gold plated case. the feminine look of the watch is capped by a pink italian leather croco print strap.
KEllY rOwlANdCEO tECh EDitiOns
CantEEnTw500
CantEEnTw525
CEO tEChCE4006
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TW STEEL - MAGAZINE35
PEoPlES CHOICe
MICK dOOHAN SpECIAl EdITION
tECh
Tw613
tECh COLLECtiOn
a first for tW steel comes in the form of the case pillars, connecting the bezel to the case back, taking the design of motorcycle shock absorbers. the watches also feature a miyota Os25 chrono-graph movement, measuring time accurate to 1/20th of a second, with reinforced mineral crystals featuring a sapphire layer further bolstering its appeal. Water resistant to 10 atm.
PiLOt mODEL this Pilot model presents a simple yet bold elegance in a timepiece reflective of both classical and contemporary styling. the Chronograph editions utilize the miyota 0s20 movement.
PiLOt
Tw415
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TW STEEL - MAGAZINE36
aLan CumminG
rOb WarnEr
Evan hanDLErCOrEntinE QuinOu
Patti LabELLE
JamiE fOxx
JaY-Z
CLauDia h D LErOux
KarL muGGEriDGE
JuLiE bEnZ
DJ CLOCK
hiLarY rhOnDaannE hEChE
snOOP DOG
mELissa rEiDCiara
LEE mCKEnZiE GEOrGE bEnsOn
FRIENdS oF thE bRANd
tW steel has many celebrity friends and followers including some of the worlds most famous personalities, from actors
and presenters through to singing sensations and sports stars!
RoCkINg tHE TW STeeL LOOK
TW STEEL - MAGAZINE36
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TW STEEL - MAGAZINE37
Yamaha Factory Racing is Yamahas wholly-owned full-Factory Team in MotoGP. The team was founded
in 1999 and is now based in Gerno de
Lesmo, close to Monza, in a brand new
state-of-the-art facility with all techni-
cal, logistical, managerial and commu-
nications departments housed under
one-roof.
The team enjoys an enviable rider line-
up this season with 2012 MotoGP
World Champion, Spains Jorge Lorenzo
YAmAHAFACTORY RACINg
TW Steel announced in May 2013 a new global sponsorship deal with Yamaha Factory Racing, the brand becoming an Official Sponsor of the Italian-based squad competing in MotoGP as part of a multi-year relationship.
of the introduction of an all-new TW
Steel Yamaha Factory Racing watch
collection.
The introduction of the four-piece
range showcases the very best of
both brands at the start of a unique
collaboration.
These dynamic timepieces perfectly
reflect TW Steels stylish design
accents while infusing the very brand
DNA and the racing pedigree of
Yamaha Factory Racing into each
model. All the elements combine
together to ensure a collection with
wide appeal to both fans of the team
and its riders as well as consumers
appreciative of contemporary, bold,
oversized watches.
(#99) partnered with Italian legend
and multiple MotoGP World
Champion, Valentino Rossi (#46).
With TW Steel enjoying
branding platforms
through its relation-
ship with the team at
each race weekend,
The Watch in Steel
has further cemented
its partnership with
the team courtesy
PARTNeRSHIP
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TW STEEL - MAGAZINE38
YOu Can fOLLOW Yamaha faCtOrY raCinG via thEir OffiCiaL WEbsitE:
WWW.YamahamOtOGP.COm anD On tWittEr: @YamahamOtOGP
PARTNeRSHIP
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TW STEEL - MAGAZINE39
25-old-year old Dutch DJ, Mitchell Niemeyer, is one of the breakout stars of the Amsterdam Dance scene with a host of international sets to his credit including playing at some of the leading venues in London, Hong Kong, New York, Miami, Las Vegas and Los Angeles.
Living a drEamDJ MITCHELL NIEMEYER
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TW STEEL - MAGAZINE40
The highly talented star was named to TW Steels brand ambassador portfolio in February 2013, the DJs passion and ambition matching those of The
Watch in Steel therefore making it an ideal partnership.
With a style comprising both Dance and Electro,
Niemeyer, the former Amsterdam-born model, honed
his skills from an early age and quickly established him-
self as a leading DJ eventually being signed to Steel
Entertainment Group and its sub-division Steel Artist
Management, the company also co-founded by
TW Steel CEO, Jordy Cobelens.
Mitchells first release under Steel Entertainment Group
managemend was Hollywood, which featured
Jonathan Mendelsohn, the track being a perfect
showcase of the Dutch DJs talents with a truly BIG
TIME sound and a stylish video.
Im thrilled that Mitchell is a TW Steel brand ambas-
sador, commented TW Steel CEO and co-owner Jordy
Cobelens. Weve had a long association with him and
weve utilized his talents at many of our brand events
from launch parties to BASELWORLD.
Im delighted to make our relationship more formal in
recognition of not only what hes achieved but
particularly where hes now going. Hes truly reflective
of the TW Steel brand with his big, bold sound and his
ambitious talent. Its a perfect match for us as we
continue to cement our reputation as a truly global
lifestyle brand.
Im really happy to join the TW Steel family and its amazing
ambassador line-up
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TW STEEL - MAGAZINE41
Steel entertainment Group
TW Steel enjoys a partnership with its sister company, Steel
Entertainment Group (SEG), whose role it is to execute high
profile branded events on behalf of the brand.
Steel Entertainment Group also offers a complete 360-degree platform for DJs and artists including management services, through its sub-division, Steel Artist Management, while also providing event bookings, publishing and its own record label, Steel Music.
SEG has rapidly established itself as a major lifestyle entertain-ment property, with a key role in delivering exclusive events for TW Steel such as:
BaselWOrlD tW steel Parties 2011 / 2012Monaco grand Prix Party 2011Monaco grand Prix Party sFi 2013Kelly rowland Partnership announcement - london, 2011Kelly rowland special edition launch Party - new york, 2012Kivan tatltu g special edition launch Party - istanbul, 2012
In each example Steel Entertainment Group produced, on behalf of TW Steel, engaging and entertaining events with Steel Artist Management talent performing, while delivering a suitably branded experience for all VIP attendees.
Im really happy to join the TW Steel family and
its amazing ambassador line-up, stated Mitchell
Niemeyer. Ive long been a fan of the brand and Ive
seen just how big its become over the past few years.
Were both proudly Dutch and we have a shared
passion for music. Im fortunate to be traveling all over
the world doing what I love and in doing so I get to see
TW Steel everywhere. Were going to have some fun
times together!
His next release will be a collaboration with his fellow
TW Steel ambassador and multiple Grammy Award
winner Kelly Rowland.
With TW Steel continuing to make big, bold statements,
the combination of these two artists should underscore
that ethos!
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mitchell Niemeyer
PiLOt
Tw419
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TW STEEL - MAGAZINE43
Were looking for TW Steel consu-
mers to share with us exactly how
they would like to take control of their
lives whether its seeking a career
defining moment or achieving a long
held ambition.
Were taking entries via a specially
designed micro-site hosting the
promotion one winner will then be
voted for from the top-16 entries
chosen by TW Steel. The entry with
the most votes will then have their
ambition fulfilled by the brand with a
prize value of up to 50,000 Euros.
In support of the campaign, weve
enlisted the help of our world-class
roster of brand ambassadors to share
their experiences and showcase how
they launched themselves Big Time
and took control of their lives.
Our brand movie to support the
promotion sees Kelly Rowland,
David Coulthard, Mick Doohan,
Dario Franchitti, Kivan Tatltug,
Mitchell Niemeyer and TW Steel
CEO Jordy Cobelens all get in on
the action encouraging consumers
to buy their own TW Steel time-
piece and enter Pilot Your Life
the campaign running until 30th
November 2013.
Further details can be found by
visiting the Pilot Your Life site:
www.twsteel.com/pilotyourlife
tAkE CoNtRol oF youR lIFE
TW Steels latest consumer promotion Pilot Your Life is a celebration of not only its 24-strong Pilot collection, but also to inspire consumers to live Big Time and win an amazing opportunity to fulfill a lifelong ambition.
COmPeTITION
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MAKING A dIffErENCE
TW Steel is proud to be associated with a
leading charity initiative in support of
Rhino Action Group Effort (RAGE) in South
Africa.
TW STEEL - MAGAZINE44
THE BIG TIME INITIATIvE pArTNErING wITH rAGE
ImmENSE CHARITY
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TW STEEL - MAGAZINE45
Launching in September the partnership will see TW Steel retail a four-model collection, based on its popular Canteen Style timepieces,
incorporating the RAGE logo and sold exclusively
through a dedicated web-store with retail
proceeds being donated directly to RAGE.
Im exceptionally proud that TW Steel can get
behind such a worthy initiative in South Africa,
commented TW Steel CEO and co-owner, Jordy
Cobelens.
I know how passionate people are there about
protecting the rhino population, not least as
they represent such a powerful symbol of their
environment. Im delighted we can contribute
with our special edition timepieces, safe in the
knowledge that RAGE will ensure all proceeds are
managed appropriately and that those who
support this effort are making a real difference.
Rhino Action Group Effort assists in the fight
against illegal rhino poaching, the group specifi-
cally designed to be a safe conduit for public
contributions to the cause one that is close to
many South Africans hearts as well as the global
community.
Operating with complete transparency, cour-
tesy of legal and financial expertise from KPMG,
RAGE acts as the custodian of contributions
pending their distribution to those organizations
or individuals who can make best use of them in
the campaign to combat rhino poaching.
Further details on RAGE can be found via
their website: www.rhinorage.org
ImmENSE CHARITY
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TW STEEL - MAGAZINE46
tW703 48 mm
gRANDEuR DIvER
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TW STEEL - MAGAZINE47
eYe CAtCHINg
Share your TW Steel with us and join our Big Time community.
twsteel
@twsteel twsteelwatches
twsteel
TWSteel
We believe in doing everything Big Time and wed like to invite you to share your experiences through our social media platforms.
Were proud to have a strong presence across all the popular social media channels. Please join us on them for regular brand updates and exclusive promotions.
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this is my timekelly Rowland
www.twsteel.com
CEo tECHCE4007
View from the top: About TW Steel: Races Faces and Places: Kelly rowland: Dario Franchitti: Living a dream: