twc proj2 presentation4
DESCRIPTION
TWC Project 2's Presentation slides in Week 13! Contains our learning process, market research, business plan, competitive advantage and final prototype of the visual cue device.TRANSCRIPT
Souzousha
Souzousha’s Autism Routine
Sychroniser
Content
• Process – Autism• Process – Joy• Market Research – Xin Min• Prototype (Stages) – Oriel• Prototype (Final) – Anqi• Business Plan – Inez• Sustainable Competitive Advantage - Benjamin
Impairment in …• Social Interaction• Communication• Imagination
Manifests in the form of…• Rigidity in thought and behavior
complex disorder
No cure
What is Autism?
• Autism does not choose
•We want to achieve reintegration
•The life of an individual with Autism can be improved
So Why Autism?
Brainstorm
Market Research / Preliminary Ideas
Feedback from class / Surveys
Faith Kidz
Focus groupPrototype 1(screen shots)
Autism Association of Singapore
Current Status
Prototype 3(handphone)
Prototype 2(caretaker’s side)
Find Investors / Buyers / Sponsors
End Point
Starting Point
The Missing Link
Week 8Week 9
Week 10 Week 11Week 12
Process
Process – Week 8
Starting Point• Brainstorming of Ideas
Feedback from class / Surveys
Prototype 1
Focus group Prototype 2
Process – Week 9Settings
Prototype 2
Programmer
Prototype 3(handphone)
Process – Week 10
Process – Week 11
Prototype 3 - Screen when alarm ringsTested our prototype on caretakers and therapists
Current Status
Prototype 3 Find Investors / Buyers / Sponsors
Process – Week 12/13
Market Research
Market Research
Market Research
• Mr Senthilkumaran Pathlight School
• Ms Esther Sim Pathlight School
• Ms Serinn Quek Teacher of a Special School
• Ms Jane Lim Has siblings with Autism
• Ms Sharon Wong Teacher of a Special School
• Ms Ho Hil May Educational Psychologist MOE
• Ms Sandra Low Educational Therapist
• Ms Sarah Ong Teacher of a Special School
• Faithkidz Class for children with special needs
Our Sources
Market Research
Our Prototype
Our Prototype
Our Current Prototype
Set alarm here
Future Development
Brush Teeth
Done?
Back to Time
ea_
Future Development
Future Development
How does it help?
• Promotes consistency • Communicate schedule activities• Compensates for their weaknesses• Support for workers with autism
How does it help?
Phase 1: 1st to 10th Month
Objectives: •To test out our product
Target Audience: People with autism
Distribution Channel: •Through personal contacts
Customer Relations:•Build a relationship with these people to get feedback and testimonials
Objective:
•To refine and launch our product
Target Audience: Kids in autism schools
Distribution Channel:
• B to C: set up booths at special Schools
Customer Relation:
•Build relationships with the special schools
Sponsorship:
•NOKIA- older models
Phase 2: 11th to 22rd Month
Objective:
• To target a new and bigger audience
Target Audience: People with autism from all over the world
Distribution Channel:
• Website
Customer Relation:
Build direct relationship with consumers through forums and feedback
Phase 3: 23th to 34th Month
Business Plan
Financial Plan : Phase A (First 10 months)To test our product
Cost StructureCash inflow
• Programming mock up= $250• Marketing + Miscellaneous =$100
• Investment $50 X 7 = $350
Business Plan
Cost Structure
Investment•Programming- future development of device: $500
Financial Plan : Phase B (Next 12 months)Expanding to the local market
•Special SchoolsPathlight – 50 unitsEden School -50 unitsAWWA School -50 units St Andrew's Autism School -50 units
200 units*($19.90)
Revenue streams
Total cash flow = (200*19.90) - $500 = $3480
Business Plan
Cost Structure Revenue streams
Financial Plan : Phase C (Next 12 months)
• Selling of device- $69.90*1000units
Total cash flow = (1000* $69.90) – (1000*$50) = $19900
Investment•Putting it on a device: $50 *1000units
Total profit = $19900 + $3480 = $23380
Business Plan
• Concept• High Tech
Differentiation
Sustainable Competitive Advantage
Life
People
Profits
Planet
Why Invest?
Thank you!