twc z2
TRANSCRIPT
![Page 1: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/1.jpg)
“Feel The Difference”
1
![Page 2: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/2.jpg)
2
![Page 3: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/3.jpg)
Bad congestion
during peak & non-peak
hours 19%
Congestion only during peak hours
80%
Smooth1%
What do you think of the road congestion problem in Singapore?
3
![Page 4: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/4.jpg)
Effective13%
Ineffective14%
Neutral35%
No Idea38%
Do you know if current GPS systems are effective in helping drivers manage traffic
congestions?
4
![Page 5: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/5.jpg)
54%
25%
16%
0%5%
How much are you willing to pay for the subscription?
$0- $10 $11- $20 $21- $30
$31-$40 $41 and above
5
![Page 6: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/6.jpg)
Focus Group
Value Proposition
High differentiation
I won’t buy a new GPS just for that, can it be downloaded onto my phone?
Privacy issues, need to encrypt the data
Speed at traffic light- Will that affect the accuracy of data?
It does not solve peak hour congestion- it is unavoidable. Can only avoid accidents- and how often does that occur?
Assist in choosing between 2 routes that jam every morning.
More beneficial to people who spend more time on the roads. E.g. cab drivers
Yearly subscription fee may be more than the price of a GPS unit- the value for money must be very high.
6
![Page 7: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/7.jpg)
Vision
Solving Misinformation that leads to traffic
congestions
7
![Page 8: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/8.jpg)
Z-28
![Page 9: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/9.jpg)
SMU
9
![Page 10: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/10.jpg)
How will it happen? ISAAC!!
10
![Page 11: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/11.jpg)
Strategy Canvas
Eliminate Reduce Raise Create
11
![Page 12: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/12.jpg)
Issues Tackling privacy issues of car owners
Accuracy of data
Hitting critical mass of 40 000 cars
Precision of tracking system
12
![Page 13: Twc Z2](https://reader033.vdocument.in/reader033/viewer/2022051112/55a469d61a28abd7238b48a3/html5/thumbnails/13.jpg)
Thank You
13