tweet me right
DESCRIPTION
This presentation shares small-business success stories incorporating Twitter in business development efforts. Learn how Twitter can be an effective tool to complement your marketing strategy. This session will provide case studies and anecdotal success stories of how incorporating Twitter brought about several “wins” for a small business during the past year.TRANSCRIPT
Caslon, a PODi Affiliate
Tweet Me RightBusiness Success with Twitter
Paul Strack
Tweet Me RightBusiness Success with Twitter
Caslon, a PODi Affiliate
Tweet Me RightBusiness Success with Twitter
Paul Strack
Tweet Me RightBusiness Success with Twitter
Caslon, a PODi Affiliate
What can PODi do for YOUR digital business?
• Increase high-margin business & sell successfully• Energize sales with Digital Print Case Studies• Close more sales with proven S3 Council sales tools and NEW online training• Learn at free monthly Sales & Marketing webinars. • DEX S3 Forum promotes community and information sharing
• Get more leads & promote your company • Self-Promo-in-a-Box lead generation campaign• Connect to customers with Find a Service Provider• Boost your reputation with a Best Practices Award, speaking at the AppForum,
case study or feature the PODi logo in your marketing
• Lead the way with digital application technologies• Technology Webinars• Production Central: resource center for latest digital technologies• DEX Technical Forum• PPML & CheckPPML_Pro
• Save money on expert advice, events & products• Ask the Experts & discounts on annual AppForum conference
Caslon, a PODi Affiliate
PODi deliverables
• World’s largest database of successful digital print case studies www.caslon.net/PODi-Case-Studies/
• For Sales Pros: S3 (Strategic Solution Sales) Council www.caslon.net/Strategic-Solution-Sales-Council.html
• For Technology Pros: Production Central www.caslon.net/Production-Central/
• DEX (The Digital Exchange) User Forums www.caslon.net/Knowledge-Base/DEX-Digital-Exchange/
• Self-Promo-in-a-Box www.selfpromo.podi.org (members: contact Chris Klem to get started)
• Find a Service Provider searchable database www.caslon.net/FindSP
• Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1
• Reports, white papers, & recorded webinars http://www.caslon.net/Knowledge-Base/
• The 2011 AppForum – Overview & Details www.AppForum.org
• Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb
• PPML & CheckPPML_Pro – http://ppml.podi.org/
Caslon, a PODi Affiliate
Objectives
• Brief overview of Social Media & Media Integration• Twitter Definition & Objectives• Local Twitter Involvement• Local Twitter Successes• Twitter Plan
Tweet Me Right
Caslon, a PODi Affiliate
“I’M A GREAT
LOVER.”
MARKETING
Source: Neutron, LLC
Caslon, a PODi Affiliate
Caslon, a PODi Affiliate
Caslon, a PODi Affiliate
Caslon, a PODi Affiliate
Caslon, a PODi Affiliate
Caslon, a PODi Affiliate
What exactly is Twitter?
Caslon, a PODi Affiliate
Who is using Twitter?
Quantcast – internet data measurement firm in NY and San Francisco, provides these Twitter Stats:
55% - female
38% - ages 18-34
47% - have kids ages 0-17
30% - combined household income > $100,000
Caslon, a PODi Affiliate
What exactly is Twitter?
• Micro blog • 140 characters – “tweet”• Followers – “tweeps”• Instant/direct messaging – “DM”• Educational• Cocktail party of Social Media• A connection catalyst
Caslon, a PODi Affiliate
What exactly is Twitter?
EngageInteractReact
Caslon, a PODi Affiliate
Who do I follow?
Industry leaders• Jeff Hayzlett• John Foley• Joe Webb• KODAK, NAPL• And others…
Topics of interest• QR Codes• Augmented
Reality• Printing, mailing
Locally…• Marketing directors• PR types• Advertising/Agency• IT folks
Caslon, a PODi Affiliate
Engage. React. Interact.
Caslon, a PODi Affiliate
Engage. Interact. React.
Caslon, a PODi Affiliate
Engage. Interact. React.
Caslon, a PODi Affiliate
Engage. Interact. React.
Caslon, a PODi Affiliate
If you Tweet it, they will come.
Caslon, a PODi Affiliate
Active listening (or is it voyeurism?)
Caslon, a PODi Affiliate
React.
Caslon, a PODi Affiliate
Engage. Interact. React.
Caslon, a PODi Affiliate
Engage. Interact. React.
Caslon, a PODi Affiliate
Thought Leadership Opportunity
Integrating Media Conference
• 55 attendees• Marketing, communications• Live Twitter feed• Blog coverage• Truly integrated marketing approach: pURLs, Twitter, email, etc.
Caslon, a PODi Affiliate
Twitter Share Opportunity
Caslon, a PODi Affiliate
Learning Opportunities
Caslon, a PODi Affiliate
Marketing/Branding Opportunities
Caslon, a PODi Affiliate
Organize, Plan, but keep it simple.
Caslon, a PODi Affiliate
• One @reply per day
• One RT per day
• One original thought (tweet) per day
• Play along, play nice.
Organize, Plan, but keep it simple.
Caslon, a PODi Affiliate
Questions??
Twitter for Success
Caslon, a PODi Affiliate
• 2011 PODi AppForum• The first and best event dedicated to what's next in digital• January 31-February 2, Las Vegas, at The Mirage• Call for speakers taking place now (deadline July 30)
www.appforum.org/speaker-info/online-form
• Call for Case Studies• Get the recognition you deserve for your successes• Receive a free case study backed by PODi and marketing support• All case studies are entered into consideration for 2011 PODi Best
Practices Awards which are presented at the AppForum• Entry deadline July 30
www.podi.org/casestudy/bpsubmission/
Call for Speakers / Call for Case Studies