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Rachel Coker (@rmcoker) Director of Research Advancement Binghamton University How live-tweeting events can build buzz and create community Tweet, tweet

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Page 1: Tweet Tweet: How live-tweeting events can build buzz and create community

Rachel Coker (@rmcoker)

Director of Research Advancement

Binghamton University

How live-tweeting events can

build buzz and create community

Tweet, tweet

Page 2: Tweet Tweet: How live-tweeting events can build buzz and create community

Today’s agenda

What is live-tweeting?

Why would I want to live-tweet an event?

What tools do I need to do it?

How can I make it easier and more effective?

How do I measure the results?

Page 3: Tweet Tweet: How live-tweeting events can build buzz and create community

What is “live-tweeting,” anyway?

Here’s how Twitter

once defined it:

(v.): to engage on

Twitter for a

continuous period

of time — anywhere

from 20 minutes to a

few hours — with a

sequence of focused tweets. The focus can be a big live event

that everybody’s paying attention to (e.g. a TV show or an

award show) or it can be an event you create yourself (e.g. a

Q&A session with your fans).

Page 4: Tweet Tweet: How live-tweeting events can build buzz and create community

Why consider live-tweeting?

Share the excitement with people

who couldn’t attend in person

Foster community among

participants

Give a look behind the scenes of

the event

Attract media attention

Build an audience for your

institution

Drive attendance at future events

Page 5: Tweet Tweet: How live-tweeting events can build buzz and create community

A few selfish reasons to live-tweet

Networking

Extend your influence (in real life

and by gaining followers)

Heighten your attention

Keep a record of great ideas

Page 6: Tweet Tweet: How live-tweeting events can build buzz and create community

What kinds of events would work?

Homecoming

Athletic events

Commencement

Academic conferences

Q&A with your president or a famous alumnus

Page 7: Tweet Tweet: How live-tweeting events can build buzz and create community

What tools do I need?

A smart phone, tablet or laptop

A reliable Internet connection

Backup power

A smart phone or camera

@Nancy_Groves

suggests sitting

near an outlet!

Page 8: Tweet Tweet: How live-tweeting events can build buzz and create community

How do I prepare?

Seek buy-in from event

organizers

Create and publicize a hashtag

for the event

Make a list of the key players’

Twitter handles

Script some tweets ahead

of time

Decide how frequently

you’ll tweet

Consider how you’ll respond to

complaints/requests

for help

Read someone else’s live-tweets to

see how things unfolded for them

Page 9: Tweet Tweet: How live-tweeting events can build buzz and create community

What should I say?

Start with the basics

Offer play-by-play

Add color commentary

Share photos and videos

Ask questions

Boost value with additional

resources

Remember your audience

As @Sree says, if you’re good in real life,

you can be great on Twitter!

Page 10: Tweet Tweet: How live-tweeting events can build buzz and create community

The usual rules apply

Think before you tweet

Spelling counts

Double check that you’re

mentioning the right

accounts

Be sure you’re tweeting

from the right account

Most people will miss

most of your posts

Don’t start a tweet with

another user’s handle

Shoot for 100-120 characters

so other users can easily retweet

Page 11: Tweet Tweet: How live-tweeting events can build buzz and create community

Listen, too!

Remember that social

media is interactive

Retweets (RT) and

modified tweets (MT)

will help you amplify

others’ good/pithy/funny

comments

Reply as appropriate to

people with questions or

criticism

Page 12: Tweet Tweet: How live-tweeting events can build buzz and create community

How can I live-tweet more easily?

Use multiple screens (or a browser with several tabs)

Set up a Twitter client such as HootSuite or TweetDeck

Schedule tweets in advance with a Twitter client or a service

like Buffer

Page 13: Tweet Tweet: How live-tweeting events can build buzz and create community

How do I measure the results?

Set goals (for followers, RTs, clicks, etc.) before the event

Take advantage of Twitter’s built-in analytics by visiting

analytics.twitter.com

Use Bit.ly (or another link-shortening service that tracks clicks)

Check Klout to see if your Twitter handle’s influence is rising

or falling

See how your hashtag performed with a service such as

Tweetreach

Page 14: Tweet Tweet: How live-tweeting events can build buzz and create community

OK. I’m in!

You may find these resources helpful as you get started:

How-tos:

How I Gained 68,000 Followers by Live-Tweeting

How to live tweet an event: 7 best practices

Mark Luckie’s Top 5 Twitter Tips & Tricks

Especially for conference-goers:

The Art of Live Tweeting

Ten Tips for Tweeting at Conferences

For the really ambitious:

Live-tweeting my own talk

Page 15: Tweet Tweet: How live-tweeting events can build buzz and create community

Thank you!

Rachel Coker / @rmcoker

Director of Research Advancement

Binghamton University