tweet up: the state of social media today
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+Presented by:
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OUR GOAL:HELP BUILD SOCIAL MEDIA COMPETENCIES
WITHIN CASINO ORGANIZATIONS
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SOCIAL MEDIAIS MASSIVE
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48% OF 18-34 YEAR OLDS CHECK FACEBOOK BEFORE THEY GET OUT OF BED IN THE MORNING
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SOCIAL NETWORKING IS THE MOST POPULAR INTERNET ACTIVITY//
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FACEBOOK HAS 901 MILLION MONTHLY ACTIVE USERS WORLDWIDE
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THE AVERAGE PERSON SPENDS 20 MINUTES PER VISIT ON FACEBOOK
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23% OF THEM CHECK THEIR ACCOUNT 5 OR MORE TIMES PER DAY
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TWITTER HANDLES MORE SEARCH QUERIESTHAN BING AND YAHOO COMBINED
PER MONTH
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THREE OF FOUR CMOs SAYSOCIAL MEDIA
IMPACTS SALES//
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SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME PART OF OUR LIVES//
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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Politics
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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Politics
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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Weather
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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Revolutions
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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
Revolutions
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SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES//
National Security
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THIS IS THE MOST
EXCITING TIMETO BE A MARKETER EVER
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SOCIAL MEDIA IS NOT LIKEANY OTHER CHANNEL
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MASTERMINDSMASTERMINDS BRAND WISE. STREET SMART.TM
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Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012
• 90% of consumers trust recommendations from people they know
• Social media recommendations top all other media sources
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BUT IT’S NOT FREE.//
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“You can’t just say it, you have to getthe people to say it to each other”
– James Farley, Ford CMO
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SOCIAL MEDIAIS WORD OF MOUTH.ON STEROIDS.//
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IF THERE IS ONE THING THAT STAYS CONSTANT IN SOCIAL MEDIA—IT’S ALWAYS CHANGING//
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PINTEREST//
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PINTEREST DEMO USAGE STATS
• 11.7 million users
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PINTEREST DEMO USAGE STATS
• 145% increase in daily users since the beginning of 2012
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PINTEREST DEMO USAGE STATS
• 72% women
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PINTEREST DEMO USAGE STATS
• 81% of users aged between 25-54
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PINTEREST DEMO USAGE STATS
• 14+ minutes per visit
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PINTEREST: WHAT ARE THEY DOING?
• Expressing themselves through images relevant to their lives
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PINTEREST: WHAT ARE THEY DOING?
• Reminding themselves of things they want to do, buy or revisit
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PINTEREST: WHAT ARE THEY DOING?
• Sharing and recommending things they think others should know about
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PINTEREST: WHAT IS THE POTENTIAL?
• More than 1 in 5 Pinterest users has pinned an item they later purchased
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PINTEREST IS PROJECTED TO ACCOUNT FOR 40% OF BY Q2 2013// SOCIAL MEDIA
DRIVEN PURCHASES
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WHO’S DOING IT RIGHT//
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BARONA CASINO
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BARONA CASINO
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BORGATA CASINO
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INSTAGRAM//
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• Referred to as photo sharing, “reinvented”
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• Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users
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USAGE STATS
• More than 430,000 on the wait list for the Android app
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second
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USAGE STATS
• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second• Gains one new user every second
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FACEBOOK ACQUIRESINSTAGRAM
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FACEBOOK ACQUIRES INSTAGRAM
• Facebook acquires the app on April 9, 2012 for approximately $1 billion
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FACEBOOK ACQUIRES INSTAGRAM
• Instagram bought for $33 per user
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WHO’S DOING IT RIGHT//
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REVEL NIGHTLIFE
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REVEL NIGHTLIFE
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MONTE CARLO
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PECHANGA
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GOOGLE+//
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WHAT IS GOOGLE+
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WHAT IS GOOGLE+
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IS GOOGLE+ DEAD?
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USAGE STATS
• Google+ has had 90 million unique visitors
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USAGE STATS
• Google+ has had 90 million unique visitor• Google+ users are 71% male
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USAGE STATS
• Google+ has had 90 million unique visitor• Google+ users are 71% male• The most common occupation of a Google+ user is an engineer
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WHAT THIS MEANS
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WHAT THIS MEANS
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WHAT THIS MEANS
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WHAT THIS MEANS
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BUT THIS IS GOOGLE
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A FEW MAIN DIFFERENCES BETWEEN FACEBOOK
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SEARCH
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CIRCLES
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+1 BUTTON
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HANGOUTS
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WHO’S DOING IT RIGHT//
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MANDALAY BAY
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MANDALAY BAY
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MGM GRAND
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MGM GRAND