The Tweetajob Solution

Tweetajob Starter PakFebruary 19, 2010

Hashtag: #tweetajob

Real people. Real jobs. Real connections.

• Tweetajob was born of vision and frustration• Our goal: simplify Twitter for recruiters and

jobseekers• We worked closely with Twitter to build a

product that was simple, compliant and fast!• We offer a product mix that is sensitive to

the diverse needs of recruiting organizations– Affordable– High or low volume– Efficient

Informal Survey of Recruiters: Do You Twitter?

• 71% - YES• 14% - Not Yet• 14% - No (1 Nevah!)• 5% Good Results• 12% Mixed Results• 14% Poor Results• 55% Plan to try

Perception: Twitter = Chaos

~150 Jobs/minute Posted to Twitter

Is Twitter a Recruiting Platform?

• Do jobseekers use Twitter?• Is it a time waster?• Is it scalable?

One Billion – with a B - Users

• Current conservative estimate – 18 million users access monthly

• Represents 11% of internet users• 26 million users predicted in 2010

Source: emarketer.com

• Twitter predicts 1 Billion users by 2013• LinkedIn 45 Million users (in six years)• Twitter users have above-average

income and education

Monthly Unique Visitors

Tweets Have Legs

Application of Twitter in Recruiting

• Advertise positions to active and semi-active jobseekers

• Build Talent Communities• Promote employer brand• Integration with other media and

tools• Search for passive candidates/lead

identification

Do-it-Yourself Model

• Build a following – even big, sexy companies can’t do it!

• Post jobs manually or through a feed• Consider: volume and relevance of

tweets• Twitter imposes a maximum 1,000

tweet/day cap• Even jobseekers don’t like spam

What is Tweetajob?

The Tweetajob Model

• Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class

• It’s fast and inexpensive• Jobs tweets are SEO’d, providing

greater exposure• Allows employers to focus on building

relationships and strengthening the employer brand

Jobseekers receive tweets instantly, on

mobile, online or search engines

It’s, fast, simple and cost-effective.

Recruiters send tweets via

Tweetajob interface

Jobseekers select location and

categories to receive targeted job tweets

Tracking Results

Subscription Benefits

• Good value, if you tweet 20 or more jobs monthly

• All tweets include SEO job posting• Monthly results report• Unlimited tweets

Tweetajob Enterprise Solutions

• Automates job tweets (via xml feed) – unlimited!

• Opportunity to co-brand Twitter presence

• Measures success and effectiveness of job tweets

• Monthly results report + analytics• Substantial value for organizations

with high volume

The Tweetajob Advantage

Tweetajob

Job Boards

Do-it-Yourself

Easy to use ✔ ✔

Jobseeker Experience

✔

Targeted Tweets

✔

1,000 Tweet Limit

N/A ✔ ✔

SEO-enabled ✔

Automation avail

✔ ?

Employer Branding

✔ ✔

Cost $5-$30 FREE

Next Steps

• Try it out!– Discount code: febweb– $30 off your order– Offer expires Feb 26 ,2010

• Download and share this preso• Follow us!– @tweetajob– @peopleshark– Facebook, LinkedIn and Newsletter

• Complete a brief survey about this demo

Thank You

Carmen Hudsoncarmen@tweetajob.com

LinkedIn: http://www.linkedin.com/in/carmenhudson

Twitter:@peopleshark