tweetajob webinar: twitter for recruiters

21
Add Twitter to Your Toolbox Webinar Sponsored by Tweetajob Hashtag #tweetajob

Upload: tweetajob

Post on 10-May-2015

694 views

Category:

Business


6 download

DESCRIPTION

Presentation from Free Tweetajob Webinar: Twitter for Recruiters (Dec 10, 2009)

TRANSCRIPT

Page 1: Tweetajob Webinar: Twitter For Recruiters

Add Twitter to Your Toolbox

Webinar Sponsored by Tweetajob

Hashtag #tweetajob

Page 2: Tweetajob Webinar: Twitter For Recruiters

Holy Tweetajob!

•  2-minute Twitter tutorial •  What’s the big deal? Why we think Twitter

works as a recruiting platform •  Integrating Twitter into your Social Recruiting

Strategy •  The Tweetajob Solution •  Q&A

Page 3: Tweetajob Webinar: Twitter For Recruiters

Do You Twitter?

•  77% - YES •  17% - Not Yet •  5% - No (1 Nevah!)

Page 4: Tweetajob Webinar: Twitter For Recruiters

How Twitter Works

Page 5: Tweetajob Webinar: Twitter For Recruiters

Chaos

Page 6: Tweetajob Webinar: Twitter For Recruiters

So What’s The Big Deal?

•  Do jobseekers use Twitter? •  Is it an appropriate platform for recruiting? •  Will Twitter be around? Do they even make

money?

Page 7: Tweetajob Webinar: Twitter For Recruiters

One Billion – with a B - Users

•  Current conservative estimate – 18 million users access monthly

•  Represents 11% of internet users •  26 million users predicted in 2010

Source: emarketer.com

•  Twitter predicts 1 Billion users by 2013 •  LinkedIn 10 Million users (in six years) •  Twitter users have above-average income

and education

Page 8: Tweetajob Webinar: Twitter For Recruiters

Open Platform

•  Twitter’s API (Application Programming Interface) is open – Thousands of developers are building

applications based on Twitter’s code – Similar to Apple iPhone apps

•  Tweetajob is built on the Twitter API •  Tweets can be searched an indexed and

used in other content sites

Page 9: Tweetajob Webinar: Twitter For Recruiters

Relationships

•  Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing – Bio – URL (blog or LI profile) – Tweets – Followers/Following – Links

Page 10: Tweetajob Webinar: Twitter For Recruiters

It’s Mobile

•  Receive tweets by visiting the Twitter website •  Receive tweets on your mobile phone (via

text message) •  Use Twitter clients – applications that mimic

Twitter, with more additional functionality – such as Twitterberry or Tweetie

•  Twitter has also developed its own mobile client

Page 11: Tweetajob Webinar: Twitter For Recruiters

Tweets Have Legs

Page 12: Tweetajob Webinar: Twitter For Recruiters

Integrating Twitter Into Your Recruiting Strategies

•  Building Talent Communities •  Integrate Twitter with other media and tools •  Search for passive candidates •  Advertise positions to active and semi-active

jobseekers

Page 13: Tweetajob Webinar: Twitter For Recruiters

Followers = Community

•  Participate and contribute fresh, interesting, original content •  Answer questions •  Provide clarification •  Share company news, but don’t overdo it •  Interesting profiles

•  Find and follow talent •  Keywords •  Events •  Associations •  Companies

Page 14: Tweetajob Webinar: Twitter For Recruiters

No Social Media Stands Alone

•  Integrate Twitter with other media and tools •  Career site •  Blogs •  Facebook Fan Page •  LinkedIn profiles •  Job Alerts/email campaigns •  Email signatures •  Print literature!

Page 15: Tweetajob Webinar: Twitter For Recruiters

Searching Twitter •  Within Twitter (use Advanced Search or Twitter Search Operators)

–  Try: php linux –jobs -job •  Boolean Search (Google or Bing}

–  Try: site:twitter.com php AND (saas OR cloud) –job -jobs •  Using hashtags

–  Try: #FOWA @carsonified •  Twitter Search Engines or Directories

–  Leapfish –  IceRocket –  Tweetscan –  Tweepsearch or Twellow

•  Using Twitter Lists –  Try listorious.com

Page 16: Tweetajob Webinar: Twitter For Recruiters

How are Companies Using Twitter to Recruit?

Page 17: Tweetajob Webinar: Twitter For Recruiters

Reaching Active and Semi-Active Candidates

Page 18: Tweetajob Webinar: Twitter For Recruiters

The Tweetajob Advantage

•  Improves the jobseeker experience •  It’s fast •  Jobs are SEO’d •  It’s inexpensive •  Allows you to build relationships •  Strengthens your employer brand •  Feed your talent communities

Page 19: Tweetajob Webinar: Twitter For Recruiters

The Tweetajob Advantage

Tweetajob “The Other Guy”

Job Boards Do-it-Yourself

Easy to use ✔ ✔

Jobseeker Experience

Targeted Tweets ✔ ✔

1,000 Tweet Limit N/A N/A ✔ ✔

SEO-enabled ✔

Automation avail ✔ ✔ ?

Employer Branding ✔ ✔ ✔

Cost $5-$30 $.99-9.99 FREE

Page 20: Tweetajob Webinar: Twitter For Recruiters

Q&A

•  ROI?

Page 21: Tweetajob Webinar: Twitter For Recruiters

Keep it Going/Pay it Forward!

•  Try it! Discount code will follow in email. •  Subscribe to the newsletter for Twitter tips •  Tweet about this webinar. Learn something?

FeedbacK? Use hashtag #tweetajob •  Contact us if you would like to learn more

about Subscription or Enterprise Packages •  Complete the brief survey