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Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

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Page 1: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Tweeting All Rotarians

How Twitter can bring diverse, engaged new members to

Rotary.

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 2: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

The Goal

• Use social media to gain new membership.

• Increase diversity.• Coordinate with the district and

larger Rotary umbrella groups.• Make the best use of our engaging

content.

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 3: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Why Twitter?

• Appeals to a different generation• Hip, new, cutting-edge, buzz-word• Individualized content• Professional visibility: news

programs, talk shows, sports, events, even Sirius/XM

• Unfiltered and unbiased

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 4: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

Communication Methods

Gaining Popularity• Social Media• Texting• Messaging

Losing Popularity• Printed Media• Voicemails• Phone calls

#FallSeminar

Page 5: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Twitter: The Demographics• Source: Pew Research

Center’s Internet & American Life Project, April 17 – May 19, 2013.

• 18% of US adults use Twitter actively.

• 30% of those users are under 30 YOA.

• Very diverse user group.• Nearly equal male to

female ratio.• Over 50% identify

themselves as Black or Hispanic.

• Most users are educated and well employed.

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 6: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

How to Sign-up and Use Twitter

• Please follow the hyperlink below.• http://

www.youtube.com/watch?v=H04sCPY_vws

• 271 MILLION active monthly users as of 2014

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 7: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

No Love For Facebook ?

@chrisjestes @AirportRotary @Rotary7690

No way! They’re great friends!!#FallSeminar

Page 8: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Twitter on iOS

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 9: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Benefits of the Medium

• Messages are concise.– TL;DR (Too Long; Didn’t Read)– 140 characters max.

• Followers don’t have to be friends.• A public forum for information and

discussion.

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar

Page 10: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Lists & Subscriptions

@chrisjestes @AirportRotary @Rotary7690

• Lists are curated groups of users.– Club rosters

• Subscribe to lists to read posts without following users.

#FallSeminar

Page 11: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

Tips & Tricks

• Use #’s, @’s, and RT’s.– Connect your messages with others in the community.

• Use URL shortening services.– ow.ly– bit.ly– goo.gl

• Use filters when searching.– filter:news– filter:images– filter:videos

#FallSeminar

Page 12: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

Rotary & Twitter

• We have engaging content.– Twitter > Email–Make organizing public to increase

visibility

• Rotary structure– Creates a natural web of followers– Clubs follow members, Districts follow

clubs, etc.

#FallSeminar

Page 13: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

Natural Hierarchy@rotary

@rotary7690

@AirportRotary

@chrisjestes

@ClemmonsRotary

@EndPolioNow

@UNICEF

@LightupRotary

#FallSeminar

Page 14: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

International Support

• Joined April, 2007• 14,300 tweets• 247,000 followers• https://twitter.com/JohnHewko

#FallSeminar

@JohnHewko, General Secretary of RotaryInternational.

Page 15: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

@rotary Impact

• http://ow.ly/BshiX• http://ow.ly/Bshk8

• As of 2013, Rotary International was one of the world’s most followed nonprofits.

• Without a social media budget!

#FallSeminar

Page 16: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

@chrisjestes @AirportRotary @Rotary7690

District SupportThomasville @ I-85 By-pass

#FallSeminar

Page 17: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

Summary Scenario

Any Twitter user can find our club, based on our Tweets, our Followers, and/or our location. They can see when and where our activities are and contact anyone involved in the conversation. They can see

our activity over previous months. They can see who is in the Club and what the members are

interested in talking about, all from any Internet-connected device.

A user searching #rotary #EndPolioNow or #ServiceAboveSelf near NC would see these

results… @chrisjestes @AirportRotary

@Rotary7690#FallSeminar

Page 18: Tweeting All Rotarians How Twitter can bring diverse, engaged new members to Rotary. @chrisjestes @AirportRotary @Rotary7690 #FallSeminar

#rotary #FallSeminar

• Click the shortened URL below to see a Twitter search of the hashtags above, within 100 miles of Greensboro, NC.

• http://ow.ly/BsgNG

@chrisjestes @AirportRotary @Rotary7690

#FallSeminar