tweeting all rotarians how twitter can bring diverse, engaged new members to rotary. @chrisjestes...
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Tweeting All Rotarians
How Twitter can bring diverse, engaged new members to
Rotary.
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
The Goal
• Use social media to gain new membership.
• Increase diversity.• Coordinate with the district and
larger Rotary umbrella groups.• Make the best use of our engaging
content.
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
Why Twitter?
• Appeals to a different generation• Hip, new, cutting-edge, buzz-word• Individualized content• Professional visibility: news
programs, talk shows, sports, events, even Sirius/XM
• Unfiltered and unbiased
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
@chrisjestes @AirportRotary @Rotary7690
Communication Methods
Gaining Popularity• Social Media• Texting• Messaging
Losing Popularity• Printed Media• Voicemails• Phone calls
#FallSeminar
Twitter: The Demographics• Source: Pew Research
Center’s Internet & American Life Project, April 17 – May 19, 2013.
• 18% of US adults use Twitter actively.
• 30% of those users are under 30 YOA.
• Very diverse user group.• Nearly equal male to
female ratio.• Over 50% identify
themselves as Black or Hispanic.
• Most users are educated and well employed.
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
How to Sign-up and Use Twitter
• Please follow the hyperlink below.• http://
www.youtube.com/watch?v=H04sCPY_vws
• 271 MILLION active monthly users as of 2014
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
No Love For Facebook ?
@chrisjestes @AirportRotary @Rotary7690
No way! They’re great friends!!#FallSeminar
Twitter on iOS
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
Benefits of the Medium
• Messages are concise.– TL;DR (Too Long; Didn’t Read)– 140 characters max.
• Followers don’t have to be friends.• A public forum for information and
discussion.
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar
Lists & Subscriptions
@chrisjestes @AirportRotary @Rotary7690
• Lists are curated groups of users.– Club rosters
• Subscribe to lists to read posts without following users.
#FallSeminar
@chrisjestes @AirportRotary @Rotary7690
Tips & Tricks
• Use #’s, @’s, and RT’s.– Connect your messages with others in the community.
• Use URL shortening services.– ow.ly– bit.ly– goo.gl
• Use filters when searching.– filter:news– filter:images– filter:videos
#FallSeminar
@chrisjestes @AirportRotary @Rotary7690
Rotary & Twitter
• We have engaging content.– Twitter > Email–Make organizing public to increase
visibility
• Rotary structure– Creates a natural web of followers– Clubs follow members, Districts follow
clubs, etc.
#FallSeminar
@chrisjestes @AirportRotary @Rotary7690
Natural Hierarchy@rotary
@rotary7690
@AirportRotary
@chrisjestes
@ClemmonsRotary
@EndPolioNow
@UNICEF
@LightupRotary
#FallSeminar
@chrisjestes @AirportRotary @Rotary7690
International Support
• Joined April, 2007• 14,300 tweets• 247,000 followers• https://twitter.com/JohnHewko
#FallSeminar
@JohnHewko, General Secretary of RotaryInternational.
@chrisjestes @AirportRotary @Rotary7690
@rotary Impact
• http://ow.ly/BshiX• http://ow.ly/Bshk8
• As of 2013, Rotary International was one of the world’s most followed nonprofits.
• Without a social media budget!
#FallSeminar
@chrisjestes @AirportRotary @Rotary7690
District SupportThomasville @ I-85 By-pass
#FallSeminar
Summary Scenario
Any Twitter user can find our club, based on our Tweets, our Followers, and/or our location. They can see when and where our activities are and contact anyone involved in the conversation. They can see
our activity over previous months. They can see who is in the Club and what the members are
interested in talking about, all from any Internet-connected device.
A user searching #rotary #EndPolioNow or #ServiceAboveSelf near NC would see these
results… @chrisjestes @AirportRotary
@Rotary7690#FallSeminar
#rotary #FallSeminar
• Click the shortened URL below to see a Twitter search of the hashtags above, within 100 miles of Greensboro, NC.
• http://ow.ly/BsgNG
@chrisjestes @AirportRotary @Rotary7690
#FallSeminar