tweeting for professionals

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Tweeting for lawyers “Tweeting” for professio nal s @roncoleman

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First presented at the JBN Network Biz Expo, Summer 2012, West Orange, NJ

TRANSCRIPT

Page 1: Tweeting for professionals

Tweeting for lawyers

“Tweeting” for

professionals

@roncoleman

Page 2: Tweeting for professionals

@RonColeman is an established networking guru and widely considering

one of the most effective commercial lawyers in the country at utilizing social media to build his practice, his platform

and his influence. Find out how he does it, and why he says:

 It WON'T work for everyone!

@roncoleman

Page 3: Tweeting for professionals

Why won’t it work?

It won’t work if you don’t know what

IT is.

@roncoleman

Page 4: Tweeting for professionals

Why won’t it work?

IT is networkingNETWORKING is adding value

◦Not [primarily] self promotion◦Not getting◦Not taking◦Not nagging

@roncoleman

Page 5: Tweeting for professionals

Why won’t it work?

IT is networkingNETWORKING is adding value

◦Not [primarily] self promotion◦Not getting◦Not taking◦Not nagging

IT is a good thingDo you have a GOOD THING to offer?

@roncoleman

Page 6: Tweeting for professionals

Why might it work?

Why should anyone subscribe to

@YOURTWITTERFEED?

To promote @YOU?Because you subscribed to @THEM?Because they have no idea what they’re

@DOING?

@roncoleman

Page 7: Tweeting for professionals

Why might it work?

Are youBRILLIANT

@roncoleman

Page 8: Tweeting for professionals

Why might it work?

Are youBRILLIANTORIGINAL

@roncoleman

Page 9: Tweeting for professionals

Why might it work?

Are youBRILLIANTORIGINAL andHANDSOME?

@roncoleman

Page 10: Tweeting for professionals

Why might it work?

Are youBRILLIANTORIGINAL andHANDSOME?

@roncoleman

Page 11: Tweeting for professionals

Why might it work?

PLAN B

@roncoleman

Page 12: Tweeting for professionals

Why might it work?

PLAN B:

Can you add value some other way?

@roncoleman

Page 13: Tweeting for professionals

Why might it work?

PLAN B:

Can you DETECT

SELECT and DETECT?

@roncoleman

Page 14: Tweeting for professionals

Why might it work?

PLAN B:

Can you FACILITATE?

@roncoleman

Page 15: Tweeting for professionals

Why will it work?

ULTIMATELY:

Can you ADD VALUE some way?

@roncoleman

Page 16: Tweeting for professionals

It will work!

You can build a following!

Understand THEIR why

@roncoleman

Page 17: Tweeting for professionals

It will work!

You can build a following!

Understand YOUR goal

@roncoleman

Page 18: Tweeting for professionals

It will work!

You can build a following!

Sincerely care about your “following” and

@roncoleman

Page 19: Tweeting for professionals

It will work!

You can build a following!

DON’T BE STUPID!

@roncoleman

Page 20: Tweeting for professionals

It will work!

IF IN DOUBT

In your career In social media

In life

BE COMFORTABLE FOLLOWING

@roncoleman

Page 21: Tweeting for professionals

THANK YOU!

@RonColeman is an established networking guru and widely considering one of the most effective commercial lawyers

in the country at utilizing social media to build his practice, his platform and his influence. Find out how he does it, and

why he says:

 It CAN work for everyone!

@roncoleman