tweeting for your organization

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Tweeting for Your Organization Daniel J. Lewis (“the Ramen Noodle”)

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Post on 30-Nov-2014

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From PodCamp Ohio 2. Each slide transitions to the next with a sliding effect, revealing it to be a giant, seamless template. "Don't spam me, bro!" Tips, tricks, tools, and thought-provoking ideas for building a community around your organization through Twitter, but minus the spamming.

TRANSCRIPT

Page 1: Tweeting For Your Organization

Tweeting for Your Organization

Daniel J. Lewis(“the Ramen Noodle”)

Page 2: Tweeting For Your Organization

Who am I?theRamenNoodle.com

AreYouJustWatching.com

DJosephDesign.com

@theRamenNoodle

Page 3: Tweeting For Your Organization

Don’t spam me, bro!

Page 4: Tweeting For Your Organization

You already know thisTwitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Page 5: Tweeting For Your Organization

Case studiesZappos

ComCast

Qwest

HR Block

Page 6: Tweeting For Your Organization

Twitter connects real people in direct communication

Page 7: Tweeting For Your Organization

It is not about how many followers

you have

Page 8: Tweeting For Your Organization

Bad usesBulk-following

Nothing interesting

Not listening

Not conversing

Page 9: Tweeting For Your Organization

4 best-practicesFollow real people

Be interesting

Listen to others

Engage in real conversations

Page 10: Tweeting For Your Organization

Follow PeopleTwitter search (RSS)

Seesmic Desktop & Tweetdeck

WeFollow.com

MrTweet.com

Page 11: Tweeting For Your Organization

Return-followingCare!

Avoid private accounts?

Page 12: Tweeting For Your Organization

Being interestingNot just a news feed

Beyond the “front page”

Share funny events

Post pictures

Ask questions

Page 13: Tweeting For Your Organization

Play gamesTwitPic Tuesday

Find-It Friday

Create-a-Caption

Idea/photo submissions

Offer rewards

Page 14: Tweeting For Your Organization

ListeningAsk and answer

Know what people are saying

Don’t always try to defend

Respond in real conversation

Page 15: Tweeting For Your Organization

ListeningNot an advertisement

Be human!

Laugh!

Encourage more community

Retweet(ability)

Page 16: Tweeting For Your Organization

ScalabilityHave staff ready to manage

Remember personality

Page 17: Tweeting For Your Organization

OpennessUncontrolled environment

Policies to permit openness

Tweets won’t be reviewed or edited

Page 18: Tweeting For Your Organization

Stalk metheRamenNoodle.com

AreYouJustWatching.com

DJosephDesign.com

@theRamenNoodle