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Tweeting with the audience Audience research and participation using Twitter @ruthdeller @sheffieldhallamuni, @AHRC funded PhD candidate #meccsa2011

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  • 1. Tweeting with the audienceAudience research and participation using Twitter @[email protected], @AHRC funded PhD candidate#meccsa2011

2. Tweeting with the audience What is Twitter? Theoretical context Twitter and current affairs Participation and interaction Tweeting Revelations Implications for media audience research-particularly for those interested in "old" media 3. What is Twitter? Social networking service 140 character updates Following and being followed Key question Whats happening? 4. What is Twitter? 5. What is Twitter? 6. What is Twitter? 7. Content of tweets News Debate Sports Weather Media usage Local issues Memes / Jokes Personal Character role-play 8. Theoretical issues Audience activity Convergence cross-media platforms, mobilemedia etc Produsage / Citizen journalism Star/celebrity studies Fan studies Online community studies Media in everyday life 9. Tweeting current affairs Iranian elections: Green profile pictures(avatars), setting location as Tehran. UK and US elections: Used as methods ofinteracting with politicians and media outlets,used as sources for news. Stephen Gately, Dunblane, Trafigura etc -outrage and action. 10. Tweeting current affairs Iranian elections: Green profile pictures(avatars), setting location as Tehran. UK and US elections: Used as methods ofinteracting with politicians and media outlets,used as sources for news. Stephen Gately, Dunblane, Trafigura etc -outrage and action. 11. Tweeting current affairs 12. Tweeting current affairs High-profile opinion leaders (Re-)Circulation of links Accessibility Immediacy Visibility Public sphere 13. Tweeting TV and radio audiences The invention of real-time social networkingsites (this means Twitter) has added a wholenew dimension to the enjoyment of BigBrother... now you can hold a conversationwith anyone you want while its on and enjoyreal-time tweeted commentary from celebs,pundits and randoms. Or, indeed, be one suchcommentator (Longridge, 2010: 146). 14. Tweeting TV and radio audiences What has been your favourite Twitterexperience? The group experience of tweeting about The X Factor on a Saturday night. Its like having a lot of friends round and laughing (Mark Gatiss) Whats the appeal of Twitter for you? It makes shows like The X Factor and The Apprentice even more fun. Everyone can join in as it goes out (Gareth Roberts)Cook (2011: 63) 15. Tweeting TV and radio audiences Liveness that is, live transmission guarantees apotential connection to our shared social realities asthey are happeningLiveness naturalises the ideathat, through the media, we achieve a shared attentionto the realities that matter for us as a society. This isthe idea of the media as social frame, the myth of themediated centre. It is because of this underlying idea(suggesting society as a common space focused arounda shared ritual centre) that watching something livemakes the difference it does: otherwise why should wecare that others are watching the same image as us,and (more or less) when we are? (Couldry, 2003: 97-99) 16. Tweeting TV and radio audiences Whenever telly or radio is on, wherever in theworld, someone is tweeting. Trending topics can identify watercoolertelevision/radio, not just highly rated shows. Those involved in the programmes oftentweet along, asking or answering questions,providing commentary or links to additionalresources. Celebrities and public figures join in theconversation. 17. Tweeting TV and radio audiences 18. Tweeting TV and radio audiences 19. Tweeting TV and radio audiences Too tired for Newswipe. Have to iPlayer it. Off tobed with a hot water bottle. Band practice means late home. Going to missthe start of #TBOC [#TBOC = Tower Block ofCommons, a Channel 4 life swap series whereMPs lived on council estates] Ok folks...what are we watching tonight?? If youprovide a solid argument, I could be persuaded toDVR LOST & watch it later... What should I watch 90120 or vampire dairies? #tboc or #glee? 20. Tweeting TV and radio audiences Spoilers Hashtags to indicate series (e.g. #bb11 #bb12) Trending is to be celebrated Trending also causes British users to commenton what America thinks: ppl in America might think WTF is Jedward :) Its funny. all american/people not in britain, arelike.. "Jedward? What the hell? Edward andJacob? Pathetic!" 21. Tweeting Revelations Eight-part series of single documentaries onChannel 4, summer 2009. First documentary, How to Find God wasmade by Jon Ronson and focussed on theAlpha course. Ronson (@jonronson) is very active on Twitterand had tweeted about the programmeduring its production. He was online duringand after its showing and invited questions. 22. Tweeting Revelations Monitored Twitter for three hours before,during and after broadcast. Searched for key terms and saved copies oftweets. Invited people tweeting to an exit survey(week 1) and to a live chat or forum (weeks 2-8). 23. How to Find God 829 unique tweets during the period Documentary maker Jon Ronson(@jonronson) was online throughoutanswering questions. 447 tweets were either retweets or questionsto Ronson (or replies to questions) Exit survey RTed by Ronson and some otherusers; 80 replies in first two hours afterbroadcast. 24. Tweeting Revelations Monitored several keywords, including alpha,c4, channel4, Channel 4, Channel Four,Revelations, How to Find God, Jon Ronson [email protected] A similar process was used eachweek. Tweets counted and categorised into types(e.g. am watching, opinions, links, @replies)and content (e.g. personal experience,statement of beliefs, commentary). 25. How to Find God "Accidentally". @jonronson you crafty peice ofwork! #alpha @jonronson Ed sums up why I dont takeCommunion when Mam drags me to Massback home. Tongues is just weird altogether#alpha @jonronson Sorry Im late to the Alpha twitterparty, was it uncomfortable waiting to see ifanyone spoke in tongues? BTW Excellent film. 26. How to Find God About to sit down and enjoy @jonronsonsalpha course film on channel 4! Documentary about Alpha Course on C4. Ifonly good things came out of religion (andmild indoctrination), maybe it wouldnt makeme so angry. Watching a programme on the Alpha Course.Always wanted to go on it to further myknowledge but Im scared of who it couldmake me become. 27. Different perspectives lol @ muslim school. muslim bitches be crazy.its funny when thr R 2 of them talking to thecamera with head scarfs i cant tell whostalking. Both mums have good attitude towards theirdaughters and reason behind decision forMuslim school is interesting 28. Different perspectives Why is it when religious commentators mentionthe atheist bus campaign, they never mentionreligious ads telling people theyll go to hell. is watching religious "thinkers" spoutmeaningless bullshit on some daft programme onC4. Is finding channel 4s Revelations: how do youknow God exists? so helpful and wishes everyonecould watch it. 29. Humour Watching Channel 4 doc about spiritualists. Oneof thems reading a newspaper called PsychicNews. Obviously its for not very good psychics. going to watch a tele programme about talking tothe dead . Bit like when my missus talks to me. Watching a programe on exhumation - just putme off my banana! QOTD from The Exhumer on Chan4 "I didntknow which grave she was in so I said Id do alittle digging". 30. Personal experience Tonights "Revelations" (on C4+1 in 10mins ifyou arent watching it now) is about theSpiritualist Church. My family was involved;bizarre. Watched programme about religious divorceswithin the Orthodox Jewish community. Gotprogressively angrier and remembered why Iwalked away. 31. The mundane why am i watching "Divorce Jewish Style"rofll./ gotta have a bath like, but thats effortmannn. soo hungry, gonna watch jewish divorceprogramme. 32. Tweeting Revelations Quantitative and qualitative data that shows: Which programmes/topics were discussed most,and how they were discussed. Something (not always much) about the types ofpeople involved in discussion Some level of comparison between whethertweets are individual statements ordiscussion/interaction How the presence of Ronson on Twitter impactedthe discussion of his programme 33. Tweeting Revelations Quantitative and qualitative data that shows: Audiences relating to texts Variety of readings/understandings Media in an everyday / mundane context Use of humour or seriousness in relation todifferent topics 34. Tweeting with the audience Twitter useful as a platform to explore issuesof: Fandom and fan activity (Beliebers) Interactivity and participatory cultures Convergence between media forms and texts The relationship between the old industry, textsand audiences Liveness Nationhood, regionality, race, gender and otheridentity issues 35. Tweeting with the audience Twitter useful as a platform to explore issuesof: Advertising / promotion Market dominance Relationship between social media / new mediaforms Linguistics 36. Tweeting with the audience Twitter offers a variety of ways we can exploreand understand (some types of) mediaaudiences. We need to consider our own position asparticipant observers. Ethics - AOIR guidelines? Alongside other technologies and social mediaoutlets, poses a range of questions for ourthinking about media in the 21st century. 37. References Cook, B (2011), 40 people every Doctor Whofan should follow on Twitter Doctor WhoMagazine, issue 430, pp.60-63. Couldry, N (2003), Media Rituals: A CriticalApproach, London: Routledge. Longridge, C (2010), Big Brother preview,heat, 19-25 June 2010, p. 146.