twelve entry strategies
TRANSCRIPT
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8/17/2019 Twelve Entry Strategies
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TWELVE ENTRY STRATEGIES
STRATEGIES
NORMAL FDI
FDI IN PRODUCTION
SUBCONTRACTING
FDI IN DISTRIBUTION
EXPORTING/FRANCHASING
LICENSING
INTEGRATED JV
JV IN PRODUCTION
JV IN DISTRIBUTION
JV EXPORTING
FDI/JV COMBINATION
JV/FDI COMBINATION
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TYPES OF JOINT VENTURE
JV inProdu!ion
• En!r"n! #oin!$% o&n' (or)i*n+rodu!ion
• U')' "n ind)+)nd)n! di'!ri,u!ion("i$i!%
JV inDi'!ri,u!io
n
• En!r"n! #oin!$% o&n' (or)i*ndi'!ri,u!ion
• U')' "n ind)+)nd)n! +rodu!ion("i$i!%
JVEXPORING
• En!r"n!' dir)!$% )-+or!' !o " #oin!$% o&n)d di'!i,u!ion ("i$i!%
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• En!r% in!o 9) GCC."r:)! &i!9 " JV&i!9 A++"r)$ Grou+5
• S!"r!)d &i!9 Ju'! ;'!or)' in U5A5E5 in64
• No& !9) GCC +r)')n) o.+ri')' o( .or) !9"n