twenty plus

TWENTYPLUS

H O W M I G H T W E ?

H O W M I G H T W E ?H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?

H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?


H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?


O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .

TA P I N T O T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E


W H E R E E V E R Y O N E Y O U H I R E H A S T W E N T Y P L U S Y E A R S O F E X P E R I E N C E

T H E P R O B L E M

“I’m not ready to retire. I want to stay active,

share my years expertise, make a little money, and I want to do it on my own terms.”

T H E P R O B L E M

“I’m buying my first house, and want a few upgrades. I wish I had somebody to help me through this whole process, it’s confusing.”

T H E R E A L P R O B L E M

Fully funded retirement from the American workforce is growing less and

less attainable (shrinking benefits, aversion to long-term savings).

Even seniors who can afford to retire aren't immune to the social downsides of non-employment (isolation, depression).

C U R R E N T S O L U T I O N S D O N ’ T C U T I T

Services like Craigslist and TaskRabbit are helping to drive

the gig economy for all ages & trades, but they undervalue

(or at least fail to elevate) the real, tangible expertise that

comes with decades of experience.

THE WORLD’S MOST EXPERIENCED WORKFORCE

MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY


L A U N C H R E A L P R O D U C T

http://www.twentypl.us











T H E F U T U R E

H O B B Y I S T

T E A M S

D I G I TA L I N T E R A C T I O N

A H U G E M A R K E T

5 5 M R E T I R E A N N U A L LY 7 0 %

P L A N T O W O R K I N R E T I R E M E N T . 2 5 %

A S S U M P T I O N

A H U G E M A R K E T

5 5 M R E T I R E A N N U A L LY 7 0 %

P L A N T O W O R K I N R E T I R E M E N T . 2 5 %

A S S U M P T I O N

9 6 , 2 5 0P R O V I D E R S

A H U G E O P P O R T U N I T Y

1 0 H R SP E R M O N T H

5 %S E R V I C E F E E

$ 3 0P E R H O U R

A H U G E O P P O R T U N I T Y

1 0 H R SP E R M O N T H

$ 3 0P E R H O U R

$ 1 7 M

OF U.S. ADULTS HAVE PARTICIPATED

22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people)

44%A H U G E G I G E C O N O M Y

$2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025

B U S I N E S S M O D E L

5 % T R A N S A C T I O N F E E

$ 5 0 A N N U A L

M E M B E R S H I P

MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED

Senior Community Service Employment Program

Task Rabbit25% Retiree Workforce

UBER25% of Drivers over 55

C O M P E T I T I O N

M A R K E T I N G S T R AT E G Y

TwentyPlus is focusing its marketing strategy on the supplier market. The goal is to reach pre-retirees who are looking to

transition out of full-time work.

TA R G E T M A R K E T

M A R K E T I N G S T R AT E G Y

Target: 96,000 Providers Opportunity: $17 million

Channels: Community Events

Social Media WOM

FA C E B O O K A D S

C H I L D R E N O F TA R G E T

A U D I E N C E

L O C A L G O V E R N M E N T A L I G N M E N TR E T I R E M E N T

C O M M U N I T Y “ T R A I N I N G D AY ”

E N G A G E C O M M U N I T Y L E A D E R S

U R B A N M A R K E T S

T W E N T Y C L U B

F LY E R S

W E ’ V E P R O V E N S O M E T H I N G S

I N M A R K E T R E S U LT S

T W O C O N V E R S I O N S !

O U R F I R S T C U S T O M E R !

AN AMAZING TEAM

twenty plus

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