twisted twitter tactics
DESCRIPTION
Turning Twitter into a mega traffic channel overnightTRANSCRIPT
TWISTED TWITTER TACTICS
Turn Microblogging into a mega traffic channel overnight
Michael Joseph VillarTwitter:@mikevillarBlog: mikevillar.comFacebook: /mikevillarEmail: [email protected]: +639175718857
Sorry to burst your bubble...But the answer to the question “Can I turn
Microblogging into a mega traffic channel
Overnight?” is...
NO.
Do the math...
• @DellOutlet has over 1.2 Million Followers• Dell has been using twitter since 2007• They claim that they have made $3.2 Million in sales directly attributed to Twitter since 2007• Dell’s Annual Revenue is at over $61 Billion
Where your Twitter strategy should be
Marketing & Lead
Generation
Support Desk
PR
How you should see Twitter
Twitter for Marketing and Lead Generation
What value does it add?
Engage your target market Communicate the value of your product Find prospects Establish Presence
Search is your Best Friend
The “Sales Cycle” in Twitter
Prospecting
Pipeline
Sale
Support
Research and Development
Listening Listening
How does one actually sell on Twitter? Get people to Like You (Follow) Get people to Know You (Interact) Get people to Trust You (Retweet) Get people to Act on your tweets
How not to achieve this
Not following enough people Treating Twitter exclusively as a one-
way marketing channel Not interacting with anybody Talking about You all the time Using an Impersonal Brand Not telling your customers that you are
on Twitter
Optimizing Twitter for Business
Optimizing your brandingYour UsernameYour Profile Image
○ A Face vs. a Logo
Tweet like a human being Ask questions Provide answers Share news items Share links Give compliments Retweet, Retweet, Retweet Recommend people to follow Contests and Give aways You can also market
Twitter as a Customer Service Tool
What value does it bring? Additional “Help” channel Conflict Resolution Real-time feedback Promotes goodwill Publicly displays quality customer
service (Social Proof)
@comcastcares
@HomeDepot
@askpaypal
@Jetblue
@Southwestair
Real life case studies
@JetBlue vs. @SouthwestAir
@JetBlue vs. @SouthwestAir
It’s all about Real Time Customer Service...Else:
@mikevillar and @radian6
@mikevillar and @radian6
@mikevillar and PhilippineAid.com
@mikevillar and PhilippineAid.com
MY TWEETDECK
In Conclusion
Stop thinking that Twitter = Traffic/Sales Instead, know that using Twitter as both
a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image
Thank You!And please spread the word about PhilippineAid.com
Follow me on Twitter: @mikevillarAdd me on Facebook: /mikevillarEmail me: [email protected] blog: mikevillar.comPhone: +63 917 5718857