1. 1. t Mission CompleteLouiseLeo Dan Daise
2. 2. Mission Upload walkthrough videos Find a particular part of a video
3. 3. s Alex - The dedicated professional gamer Male - 21yrs old - lives in NY, USA Has a Youtube and Twitch channel Owns a high-spec PC, Xbox, PS4 My drive is to contribute to the community, as long Im winning! Behaviours: Creating content for the online community. Attending meet-ups and tournaments. Motivations: Building a reputation for expertise. Standing out from the competition. Growing his follower-base. Pain Point: Taking too long to record and edit videos.
4. 4. z Richard - The recreational gamer Male - 32yrs old - lives in Slough Media Marketing Manager Owns a iPad, iPhone and Xbox Most people I know play games. Even my wife plays Angry Birds. Behaviours: Playing games on iPhone whilst on train. Plays alongside partner, family and friends. Motivation: Find gaming relaxing. Likes to complete a game story. Pain Points: Getting stuck at challenging stages. Not having time to play whole games.
5. 5. survey participants
6. 6. 82% 63% Play games daily 18-35 years old Of those surveyed
7. 7. Average devices per person2
8. 8. 30% 54% fail to finish games get stuck and lose interest
9. 9. Out of 140 respondents Only 33 identified themselves as content creators content creator
10. 10. When asked why they share content Knowledge Sharing Enjoyment None mentioned money.
11. 11. 88%
12. 12. User Research
13. 13. User Interviews: Field Research
14. 14. Id like Twitch to provide hints to help with games, but in different formats. Dont give too much away! User Interviews I go to Youtube when I get stuck. Sometimes I watch videos of players to see how others deal with each stage. You can search through text guides to find what you want. I just want to watch the important bits, not people playing for 45 mins.
15. 15. Task Analysis Tasks assigned included: Search for a streaming channel Upload a video Search for a walkthrough video Competitiors: Youtube, Ustream, GameFAQ, IGN, Soundcloud, Spotify Pain Points: Complicated interfaces Unclear navigation Slow uploading times Poor terminology/iconography
16. 16. User Research: Key Findings People use both text and video walkthroughs Hate spoilers Casual gamers have little motivation to upload/create content Professional content creators value quality and rich content Community reputation is key
17. 17. Summary Allows creators to create flexible walkthrough content for all types of games Walkthroughs are content rich and allows gamers to easily find places where they get stuck
18. 18. Next Level Add additional layouts for users that prefer video Synced comments Add a wiki aspect Monetisation
19. 19. Mission Accomplished