twitter 101
DESCRIPTION
A basic introduction to Twitter.TRANSCRIPT
Twitter 101
Eileen O’Brien
@eileenobrien
•
What’s Twitter?
• Twitter is a free social networking and micro-blogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them
• Twitter simply asks: What are you doing?
• Launched October 2006 Gained popularity during SXSW in March 2007
Gained notoriety during SXSW in March 2008
How Do I Join Twitter?
Why Use Twitter?
• Twitter can help you reach your marketing, recruiting, sales or personal goals
• First, determine your reason for using Twitter: Learn more about a particular topic
Build relationships with people in your industry
Market a product or organization
Establish/control your personal brand
Provide customer support
• Your goal should dictate your approach
Different Approaches
Different Approaches
Different Approaches
Golden Rules
• Twitter is all about being human, so have personality
• Never say anything you wouldn’t want to say in front of your mother
• Remember, it’s a permanent record
• Treat others with respect
• Add value
Success Stories
• Dell (http://twitter.com/Direct2Dell)
• Comcast (http://twitter.com/ComcastCares)
• Zappos (http://twitter.com/zappos)
• American Red Cross (http://twitter.com/RedCross)
Who to Follow
• I recommend quality over quantity
• To find followers, search on your topics of interest
• Look at who others follow
• Check out tools such as http://whoshouldifollow.com
http://twitterel.com
http://twubble.com
http://nearbytweets.com
• Take your time and enjoy yourself
How To Get Followers
• When you follow someone send them a tweet explaining why you are following them
• Search on your area of interest and then answer questions or respond Http://tweetscan.com
• “Seek out people you can help, in real life, in charities and do it!” Wil Reynolds
Why Do I Use Twitter?
• Networking and knowledge To hear about organizations
and events
To learn and get interesting ideaso Links to articles/resources
To share knowledge
To stay innovative
To look for a job!
What’s Tweetdeck?
• There are a variety of applications that support Twitter and enable easier and mobile use Tweetdeck
Seesmic
Tweetfon
Tweetberry
• URL shorteners Bit.ly
TinyURL.com
ow.ly
Twitter Terms
• Twitter Terms Mistweet - A Twitter message you wish you hadn't sent
Tweetup - When Twitter users get together for an "in person" meeting
Twoosh - A perfect, 140 character Tweet
Retweet (RT) - When one Twitter user reposts a link shared by another Twitter user
Guidelines
• Chris Heuer’s Social Media Principles Don’t Just Be Human, Be Yourself
Don’t Just Be Aware, Be Smart
Don’t Just Be Honest, Have Integrity
Don’t Just Be Respectful, Live By the Golden Rule
Don’t Just Be a Participant, Contribute Value
Don’t Just Be Open, Be an Agent of Change
Don’t Just Be Courageous, Be Willing to Fail
Questions?
Thanks!