twitter 101

#QS14 | @DrSusanShaw | @kevin4quality Health Care Quality Summit | May 6, 2014

Twitter 101: Join the Conversation

Susan Shaw (@DrSusanShaw)Chair, Health Quality Council

Kevin Smith (@kevin4quality)Digital Media & Communications Specialist, BC Patient Safety & Quality Council


#HelloMyNameIs@DrSusanShaw

@hqcsask | @QualitySummit

@kevin4quality

@bcpsqc


Before We Begin…Share what you are learning, ask questions or chat with others on Twitter!

#QS14


Before We Begin…Download our guide fromwww.bcpsqc.ca.

Kevin also just tweeted a link!


Before We Begin…How much experience do you have with Twitter?

• What’s Twitter?• A little bit.• I know my way around it.• I use it frequently.• I can no longer type sentences of > 140 characters.


#QS14? “Tweeted”? Twitter?! We’ll get to it!


We Only Have 40 More Minutes!Today we’ll explore the basics of Twitter.

Along with some examples of how we use it in our work.

We can’t cover everything. But we’ll answer your questions.

We’re happy to come back next year!


Why Twitter?It’s a unique opportunity to:

1. Engage with colleagues (strong & weak tie)2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues4. Build and strengthen communities5. Promote learning from events 6. Learn from and about others


BCPSQC’s ApproachTwitter empowers us to:• Be a trusted voice on health quality

• Support the work of our partners

• Grow interest and involvement in the health quality agenda


Let’s Talk Twitter: An OverviewIt’s a social network that lets users write and read online posts – tweets!

Tweets are limited to 140 characters.

There are 241 million active users (Dec 31, 2013).

It’s now an essential communication tool.


Let’s Talk Twitter: HandlesHandle = username = @DrSusanShaw

Create one that reflects who you are.

Be memorable. Try to keep it short.

Keep it pretty.


Let’s Talk Twitter: HandlesBad: @Anesthesiology_Rox22

Good: @DrSusanShaw


Let’s Talk Twitter: @The @ is used before a handle to identify accounts.

If you misspell the handle or forget the @, the person will not be notified about your tweet. Your followers will also not be able to click the link.


Let’s Talk Twitter: @Bad: Hi Kevin! How about those Canucks?

Bad: Hi kevin4quality! How about those Canucks?

Good: Hi @kevin4quality! How about those Canucks?


Let’s Talk Twitter: RT / RetweetSharing what someone else tweeted.

It’s like forwarding an email.


Let’s Talk Twitter: RT / RetweetFrom @hqcsask tweeting: Sept 13 is @WorldSepsisDay! Find out what’s happening in your region here: www.wsd.com

To Kevin tweeting: Aww yeah! RT @hqcsask: Sept 13 is @WorldSepsisDay! Find out what’s happening in your region here: www.wsd.com


Let’s Talk Twitter: MT / Modified TweetUse it when you make changes to a re-tweet.


Let’s Talk Twitter: MT / Modified TweetFrom @bcpsqc tweeting: September 13 is @WorldSepsisDay! There’s lots going on - find out what’s happening in your neck of the woods on our website www.wsd.com

To Susan tweeting: Plenty of great resources -> MT @bcpsqc: Sept 13 is @WorldSepsisDay! Find out what’s up at: www.wsd.com


Let’s Talk Twitter: HT / Hat TipUse it when you tweet about something you found on Twitter, but still want to acknowledge your source.

It’s a nice thing to do.


Let’s Talk Twitter: HT / Hat TipFrom Susan tweeting:Check out this great cover of my favourite Bonnie Tyler song: www.xyz.com #TotalEclipseOfTheHeart

To Kevin tweeting:Yes! You can never have enough Bonnie Tyler in your life! www.xyz.com #TurnAroundBrightEyes HT @DrSusanShaw


Let’s Talk Twitter: # / HashtagThe # is used to organize information so that it is easy to find.

From: I need help finding stroke materials, does anyone have ideas on where to go?

To:I need help finding #stroke materials, does anyone have ideas on where to go?


Let’s Talk Twitter: # / HashtagThey can help you find popular conversations taking place around you.

Common hashtags: #stroke, #sepsis, #cdnhealth, #bchc

Fun hashtags: Was able to send out my first tweet! #happydance


Let’s Talk Twitter: DM / Direct MessageIt’s Twitter’s version of a private message.

From: Hi @kevin4quality! How about those Canucks?

To:d kevin4quality! How about those Canucks?


Let’s Talk Twitter: FavouritesTwitter’s version of saving tweets that you want to see again.


Let’s Talk Twitter: ListsLists help you group people you are following by any topic you desire.


Let’s Talk Twitter: Common Images


What Happens if You Make a Mistake?It’s probably not a big deal.

You can delete tweets.

But it’s quite alright to send out a second tweet that corrects your previous mistake.


Some Things to Keep in MindPeople are more likely to value your tweets if they include relevant and interesting content.

Be engaging. Ask questions, respond to others and crowdsource.

Try to keep tweets under 120 characters.


Some Things to Keep in MindBe nice. Give credit with a RT and mention those involved in an event, article, etc. that you tweet about.

Tweet as little or as frequently as you like.

Tweet when you like.


Some Things to Keep in MindShare links. Keep them short.

Keep your tweets legible. Avoid shorthand like gr8 and u. Acronyms are not pretty.


Remember this Slide?Twitter is a unique opportunity to:

1. Engage with colleagues (strong & weak tie)2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues4. Build and strengthen communities5. Promote learning from events 6. Learn from and about others


Examples: #QualityChatBuilding and strengthening our community.

Each chat has a guest host and topic related to improving the quality of health care.

Always on the last Wednesday of every month at 9am PST / 12PM EST.

See you on May 28?


Example: World Sepsis DayIncreasing awareness of issues


So what happened?Example: World Sepsis Day


And how’d it grow?Example: World Sepsis Day


Example:

Disseminate calls to action.

Campaign has been recognized throughout the NHS and around the world.

In 2014: 13,000 tweets and 19 million impressions.


Twitter is great for:

• Live tweeting at events - #QS14

• Sharing links to presentation files

• Follow ongoing developments, resources, etc.

Examples: Promote Learning from Events


Example: Learn From and About Others


Look for hashtags.

Who is followed by the people you follow?

Who else is on lists that you are a member of?

How Can I Find People to Follow?


Let Your Personality Shine


Be Responsible, and Trust YourselfPeople are watching. (Dun Dun Dun)

Maybe you should have separate professional and personal accounts.

It’s about common sense.


Be Responsible, and Trust YourselfThere are resources that can help you, like social media guidelines:

• Often available through organizations and professional bodies.

• Information about the context and benefits of using social media.

• What to be aware of and processes to follow.• Principles to guide the use of social media in

your professional capacity.


Thanks! Any Questions?

twitter 101

Healthcare