twitter 101 for business
DESCRIPTION
Discusses methods how businesses can leverage twitter to increase customer satisfaction, sales, and marketing for their business. Includes basic twitter terms, information, and resources.TRANSCRIPT
Twitter 101
Jessica Miller-Merrell
What is Twitter?
Concept Created in 2006 by Obvious Corp.
Called Twttr. 4-5 Million users
as of Nov. 2008. $57 million in
secured funding.
What is Twitter?
A microblogging community where members post answers to a question, “What are you doing?” in 140 characters or less.
6K firms join daily. Source for information,
marketing, networking, & business
Twitter as a Business Strategy
Whole Foods Jet Blue Starbucks Home Depot
Twitter Basics
Following vs. Followers
Bio
Retweet or RT
Tweets
Twitter Basics
@ Reply
Direct Message or DM
Now What? Add a picture. Join the conversation daily. Follow those that interest you. Don’t be afraid to make mistakes. Execute your Twitter Marketing Plan. Develop offline relationships. Non-business tweets.
Twitter for Business
Direct Indirect Internal Inbound Signaling
Twitter Applications
Twitter Search Tweet Later Third Party Applications
TweetDeck Twirl
Tiny URL Twitpic
Resources
Twit Tips Blog: twittip.com Chris Brogan Marketing Blog Slide Share (keyword search: Twitter)
Questions?
Jessica Miller-Merrell, SPHR
Follow me on Twitter @blogging4jobs
www.bloggingforjobs.blogspot.com