twitter 101. what is twitter? twitter is a social networking and micro-blogging service that enables...

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Twitter 101

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  • Twitter 101

  • What is Twitter?Twitter is a social networking and micro-blogging service that enables its users to send and read other users updates.

  • What is Twitter?

    Lightweight micro-blogging platformShort (

  • How to use Twitter@ reply: A comment aimed at one user, but visible to the public.DM: A direct message sent in private to another user.

  • How to use TwitterRetweeting: Sharing someone elses post. Often abbreviated RT.

  • Questions for your followersEg: anyone sick of Facebook, yet?

  • Twitter in journalism

  • Twitter in journalism

  • Twitter in BusinessRaise awarenessOffer proactive customer serviceAnswer questionsPromote events, products, services

  • Example: customer service

    Use search.twitter.com to search for their brand When mentioned can take action on items Publicly respond when possible to show openness and responsiveness. Others will generally have had the same questionPeople say things faster on twitter than they would via email or phone

  • Twitter in BusinessWho is on TwitterStarbucks, Southwest Airlines, Dell, Zappos, Little Debbie

  • Twitter API Using twitter content to make something unique, different, or complimentary

  • Twitter email service

  • Twitter poll

  • Twitter deck

  • Twitter on IPhone and Blackberry

  • Twitter API

    Most access to Twitter is via the API10x more than the Web interfaceDesktop clients like twhirl, twitterrificMobile clients TinyTwitter, PocketTweets, iTweetWell documented in Google Group(http://groups.google.com/group/twitter-development-talk/web/api-documentation)Provides access to core data simplyXML, JSON data formatsRSS, ATOM syndication formatsBasic http authentication where neededRate limited On reads (gets): Unlimited writes (posts)

  • The Twitter API: Basic Methods

    Status Methods:public_timelinefriends_timelineuser_timelineshowupdaterepliesdestroyAccount Methods:verify_credentialsend_sessionarchiveupdate_locationupdate_delivery_device

    User Methods:friendsfollowersfeaturedshowDirect Message Methods:direct_messagessentnewdestroyFriendship Methods:createdestroyexists

  • API case study: RetwitterUse the Twitter API to fake group functionsCreate a new group accountFollow back folks who follow that accountWhen those users tweet with a hashtag, repost that tweet so that all followers see it, prefaced with the username of the original posterCould have sent direct messages insteadHashtag could be the name of the account but doesn't have to be

  • API case study: RetwitterWhole thing runs on a cron jobRate limiting 70 requests in 60 minutesUnlimited postingGet friends_timeline.xml Returns the 20 most recent statuses posted in the last 24 hours from the authenticating user and that user's friends.curl -u email:password http://twitter.com/statuses/friends_timeline.xmlLoop through posts in friends_timelineRemove the group account itself (avoid loop!!)Find all tweets in timeline beginning with hashtagPut in database, with datestamp and idPull all un-retweeted tweets from databasePost those tweets, updating retweeted status as they post

  • API case study: RetwitterSource code:http://www.openparenthesis.org/code/twitter-apiOpen Source, GPLv3 licenseUses:PHP 5 (SimpleXMLElement rocks)MySQL DBcron or equivalent (scheduled command line invocation)cURL

  • Why we use Twitter?

  • Our communication tools are shrinkingBig TomeFrom books

  • Our communication tools are shrinkingBig TomepdfTo lightweight documents

  • Our communication tools are shrinkingBig TomepdfMy blogTo blog posts

  • Our communication tools are shrinkingBig TomepdfMy blogTo text messaging

  • Our communication tools are shrinkingBig TomepdfMy blogWelcome to the microblogging revolution

  • Twitter = stripped down bloggingMy blog

  • Twitter = stripped down bloggingNo titlesMy blog

  • Twitter = stripped down bloggingNo titlesMy blogNo categories

  • Twitter = stripped down bloggingNo titlesMy blogNo categoriesTighter text

  • Twitter = stripped down bloggingMy blog

  • Future of Twitter

    according to Google Trends, site traffic has mushroomed over the last year

  • Mobile internet is still small but growing fast

  • Conclusion : make it simple is beautiful !