twitter 101 workshop
Post on 21-Oct-2014
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DESCRIPTION
Learn why Twitter is an essential tool for business and develop a strategy that's right for you.TRANSCRIPT
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The Wonderful World of Twitter
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What We’re Going to Cover
• What is Twitter?
• Getting Started
• Twitter How To’s & Resources
• The Language of Twitter
• Why Twitter?
• Who’s Using It & How
• Twitter Tools
• Measuring Twitter
• Managing Twitter
• Hands On
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What is Twitter?
Twitter is an information network made up of 140-character messages.
Just started @arnoldmcp Twitter workshop.
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Getting Started
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Twitter How To’s & Resources
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The Language of Twitter
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Mentions
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Mentions
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Retweet
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Message (DM)
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#hashtags
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Lists
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Lists
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Why Twitter?
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What is it about Twitter?
Influence Brevity AccessibilityInteraction Versatility
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Who’s Using Twitter
• 95 million Tweets per day – Jan 2011*
• 175 million users Worldwide.- Jan 2011*
• 370,000 new sign-ups daily*
• Average age of users in the US – 35**
• Average income of users in the US $68,700**
* www.twitter.com**Source Marketing Profs Research Spotlight Twitter 2010
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What’s in it for you?
• When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.
• 79% of consumers who follow brands are more likely to recommend a brand.
• 67% of consumers are more likely to buy brands after becoming a follower.
Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia
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So What Does This Mean?
Twitter users not only have influence but they have buying power.
If you’re not there, you’re missing out.
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Who’s using it & how?
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Ways To Use Twitter
• Share• Listen• Ask• Respond• Reward• Leadership• Champion• Find your own voice
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Share
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Listen
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Ask
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Respond
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Reward
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Leadership & Know how
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Be a Champion
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Establish Your Own Voice
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Twitter Tools
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http://arnoldimcpherson.com/2011/01/a-brand-new-year-a-new-adventure-begins/
http://bit.ly/gEhCfl
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Measuring Twitter
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Managing Twitter
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Hands On