“Twitter” and blogging

Friday 8th March 2013

Unit G325: Critical Perspectives in Media – Section B

YOU MUST write down the Key term/theory based on the clue provided on the board!

YOU COULD give an example of where this key term/theory applies.

Re-cap what you already know!

WE are “increasingly in command” (Tapscott & Williams – 2006) because of the internet.

“…going straight to their audience via the web”

and other Print Media Institutions

Theorist?

Noah Chomsky

Why?

Aims & Objectives

• What is Twitter?•Is this a “FAD” or something more significant?

TWITTER

•How this form of “micro-blogging” has the power to ‘inject’ (Hyperdermic Syringe theory) it’s followers with the views of it’s consumers and challenge the Gatekeepers who have controlled and dominated the media for so long.

• What is the appeal of Blogging and why has it become an “essential part of the contemporary working World” (Jackie Cosh – 2008)

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

What is Twitter?

YOU MUST define what this product is in x1 WORD.

YOU SHOULD then link that x1 word definition to a theory/key term from your Revision Booklet.

Extension – YOU COULD consider why it has become so popular so quickly.

What is Twitter?

YOU MUST define what this product is in x1 WORD.

YOU SHOULD then link that x1 word definition to a theory/key term from your Revision Booklet.

Extension – YOU COULD consider why it has become so popular so quickly.

“Twitter in Plain English”

YOU MUST complete the worksheet as you watch the video.

• A product valued at $9 billion (January 2013)

• Is an example of Web 2.0 (2004)

• Launched in 2006

FEEDBACK

• Accessing this media product through a mobile device denotes how technology is becoming miniaturized.

• Louis Althusser “Interpellation” connotes how our, as prosumer’s in a WE-MEDIA culture, identify is “produced”.

Debate:Does this product “erode normal social behaviour”

(Noah Chomsky)

‘Technologies of Freedom’ –

De Sola Poole (1977) stated that the media would encourage the “flowering of a hundred voices”

Is this a good OR bad thing?

“The prejudices of physical life are reflected – and sometimes reinforced – in the virtual life”

Key term: Hyper reality

Key term: “WE Media” and Citizen-Journalism

Broadcast Media Perspective

“Right now, Twitter cannot seem to stay out of the headlines - and not in a good way. Whether it's the arrest of a teenager who abused the diver Tom Daley, the suspension of the account of a journalist who attacked NBC's Olympics coverage, or the attempt to unmask the person behind a spoof account mocking a newspaper executive, Twitter does seem to be on the back foot”.

GLOBALISATION

Bauman (1998) predicted that not everyone is included in the New Media ‘Global Village’ (McLuhan – 1967) as there are:

• “Winners & Losers”

Those losers are “left behind”.

WHO are the “losers” at the moment?WHO has been left behind?

What have you learnt?

To prove what you have learnt, give x3 examples (Bullet point) to…..

YOU SHOULD tie in some of the theory you have learnt today!