twitter and brands overview
TRANSCRIPT
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Taking Brand Conversations Real Time
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DEFINE: TWITTER
So What is Twitter? Originally it defined it self as :
Twitter is a free social networking and micro blogging service that enables its users to send and read other users' updates known as tweets.
However, it has now realigned its definition to:Twitter is a free social messaging utility for staying connected in real-time.
In a nutshell, twitter is like an instant messenger on steroids!
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SO HOW CAN BRANDS USE IT?
Like any Social Media Strategy, there isn’t a One-Size-Fits-All solution to using twitter.
It can be used as: a brand monitoring tool a brand building tool a broadcast medium a conversational medium... to name a few.
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Monitor Real Time Conversations About a Brand, negative and positive.
Ouch!
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Its a brave new world. And it took a packet of sweets to create a stir – all they did was to switch their home page to twitter mentions about them.
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Broadcast your messages. Get Real Time Call to Actions initiated.Promote Positive messages
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Start ConversationsRespond to questionsShare TipsSolve Problems
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SO WHAT NEXT?
• Define Required Outcome• Set Success Metrics / Timeframes• Define the right Strategy / Mix• Plan promotion points• Monitor and encourage development• Maintain Momentum!