twitter and social movements 9/2012
TRANSCRIPT
Twitter 201: Twitter & Social Movements
Washington University in St. Louis Libraries, Sept 27th, 2012Jaleh Fazelian &Makiba Foster
Twitter and Social Movements
• Twitter Lingo• Recent Social Movements • Being mobile• Using #hashtags• Social Accountability• Power of the RT• Questions
Twitter Lingo
• ReTweeting
• Hashtag
#IranElection
Green Protest / Javad Saharban/ CC BY-NC-SA 2.0
Shell is Power
Shell is Power
#ShellisPower
#ShellisPower
• @ShellisPrepared = Greenpeace, Yes Men and Occupy.
• Marketing for Shell was more effective than marketing against them.
• What can the real Shell do? Answer: Not much
Pussy Riot
Pussy Riot’s Punk PrayerVirgin Mary, Mother of God, banish Putin, banish Putin,Virgin Mary, Mother of God, banish him, we pray thee!Congregations genuflect,Black robes brag gilt epaulettes,Freedom's phantom's gone to heaven,Gay Pride's chained and in detention.KGB's chief saint descendsTo guide the punks to prison vans.Don't upset His Saintship, ladies,Stick to making love and babies.Crap, crap, this godliness crap!Crap, crap, this holiness crap!
(Chorus)Virgin Mary, Mother of God.Be a feminist, we pray thee,Be a feminist, we pray thee.Bless our festering bastard-boss.Let black cars parade the Cross.The Missionary's in class for cash.Meet him there, and pay his stash.Patriarch Gundy believes in Putin.Better believe in God, you vermin!Fight for rights, forget the rite –Join our protest, Holy Virgin.(Chorus)Virgin Mary, Mother of God, banish Putin, banish Putin,Virgin Mary, Mother of God, we pray thee, banish him!
#FreePussyRiot
Pussy Riot ebook / Playing Futures: Applied Nomadology / CC-BY-2.0
Pussy Riot
Presidential Election Season
Presidential Election Season
#Eastwooding
Popular Hashtags from Social Movements
#jan25#kony2012#iranelection#gulfoilspill#itgetsbetter#occupywallstreet/#ows#rnc12#dnc12#olympics
#binladen#egypt#freedom#japan#moscow#arabspring#justicefortrayvon/#trayvon#toddakin
A Match Made in Heaven
Twitter for Android / yum9me / CC BY-NC-ND 2.0 Twitter Meeting @ Lowlands / Anne Helmond / CC BY-NC-ND 2.0
Social Movements &
# The Hashtag #
Photo Credit: Christopher Lazo
#SocialMovements on Twitter
• Community• Awareness• Organization
Twitter and Social Accountability
• Reactionary and in real time
• Personal causes/passions championed
• Better Engaged & Aware of Issues
Reactive & in Real-Time
• Changing how we share news and information– iReporting– Completure App– Bambuser
http://mashable.com/2012/04/18/social-media-and-the-news/
Championing a Cause
• Tweeting awareness to a worthy cause through
• Online petitions
• http://mashable.com/2009/07/21/twitter-petitions/• http://www.branded3.com/b3labs/twitition-celebrates-its-third-birthday/
Engagement & Advocacy
• Political or Social Cause Engagement/Awareness
• 2012 Pew Study Social Media's Influence on Politics
• 2011 Ogilvy Georgetown Study of Dynamics of Cause Engagement
• MacArthur Foundation and the Center for Information and Research on Civic Learning study of youth and participatory politics
Social Networking Sites & Political Engagement
Questions / Tim O'Brien / CC BY-NC-SA 2.0
Works Cited• Al-Rasheed, Madawi. “Sectarianism as Counter-Revolution: Saudi Arabian Responses to the Arab Spring.” Studies in Ethnicity and Nationalism, v. 11, no. 3, 2011.• Cantone, Josh. “HOW TO: Start a Petition on Twitter.” Mashable. http://mashable.com/2009/07/21/twitter-petitions/ Accessed Web Sept. 27, 2012. • Ding, Ling. “Micro-blogging in network society.” Journal of Digital and Research Publishing. http://
6pmjournal.blogspot.com/2011/02/micro-blogging-in-network-society.html Accessed 3/30/2012. • “Does the Internet Make for More Engaged Citizens? For Many Youth, the Answer Is Yes, According to a New Study by Civic Learning Scholars. | Youth & Participatory
Politics.” http://ypp.dmlcentral.net/content/does-internet-make-more-engaged-citizens-many-youth-answer-yes-according-new-study-civic-lea Web. Accessed Sept 27th 2012.
• Flandez, Raymund. “Men and Women Differ in Causes They Support on Social Media.” The Chronicle of Philanthropy. http://philanthropy.com/blogs/prospecting/men-and-women-differ-in-causes-they-support-on-social-media/30118. Accessed Sept. 27, 2012
• Furman, Henry “The Hashtag: A Case Study”. http://wirescrossedblog.tumblr.com/post/15567326293/the-hashtag-acasestudy Accessed April 10, 2012• Golkar, Saeid. “Liberation or Suppression Technologies? The Internet, the Green Movement, and the Regime in Iran.” International Journal of Emerging Technologies
and Society, v. 9, no. 1, 2011.• Idov, Michael. “Pussy Riot: The Jail house interview.” GQ Online. http://www.gq.com/news-politics/newsmakers/201211/pussy-riot-prison-interview. Accessed
9/25/2012.• Key Global Telecom Indicators for the World Telecommunication Service Sector in 2011 (http://
mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers). Accessed April 10, 2012.• Meikle, James. “Clint Eastwood Chair Speech Provides Baffling Highlight at Romney’s Coronation.” The Guardian Online.
http://www.guardian.co.uk/film/2012/aug/31/clint-eastwood-chair-speech-romney. Accessed September 18, 2012.• Mobile Statistics, Stats and Facts 2011. (http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/). Accessed April 10, 2012.• Nemtsova, Anna. “Pussy Riot Fear for Their Lives, Ask to Serve Sentence in Moscow.” The Daily Beast, Sept. 19, 2012. http://
www.thedailybeast.com/articles/2012/09/19/pussy-riot-fear-for-their-lives-ask-to-serve-sentence-in-moscow.html. Accessed 9/20/2012.• Parr, Ben. “Mindblowing #IranElection stats: 221,744 Tweets per Hour at Peak.” Mashable. http://mashable.com/2009/06/17/iranelection-crisis-numbers/ Accessed
April 19, 2012.• Rumen, Carol. “Pussy Riot’s Punk Prayer is Pure Protest Poetry.” The Guardian Online, Aug. 20, 2012. http://
www.guardian.co.uk/books/2012/aug/20/pussy-riot-punk-prayer-lyrics. Accessed Sept. 20, 2012.• Ryzik, Melena. “Pussy Riot was Carefully Calibrated for Protest.” The New York Times Online, Aug. 22, 2012. http://
www.nytimes.com/2012/08/26/arts/music/pussy-riot-was-carefully-calibrated-for-protest.html?smid=pl-share. Accessed 9/20/2012• “Social Media Plays Greater Role in Cause Engagement For African Americans and Hispanics.”
http://ogilvypr.com/en/press/social-media-plays-greater-role-cause-engagement-african-americans-and-hispanics. Accessed Sept. 27, 2012• Starbird, Kate K. "(how) Will the Revolution be Retweeted? Information Diffusion and the 2011 Egyptian Uprising.” Proceedings of the ACM 2012 Conference on
Computer Supported Cooperative Work - CSCW '12. http://www.cs.colorado.edu/~palen/StarbirdPalen_RevolutionRetweeted.pdf Accessed April 23, 2012• “Volunteering Your Talent - St. Louis Area Foodbank.” http://www.stlfoodbank.org/NewsAndEvents/News/Blog/SocialMediaAvengers.aspx. Accessed Sept. 27, 2012• Wasserman, Todd. “The Architect of #OccupyWallStreet Praises the Power of ‘Magical Hashtags’.” Mashable. http://mashable.com/2011/10/27/occupy-wall-street-
adbusters/. Accessed April 10, 2012• Williams, Mary Elizabeth. “Pussy Riot’s victorious defeat.” Salon, Aug. 17, 2012. http://www.salon.com/2012/08/17/pussy_riots_victorious_defeat/. Accessed
9/20/2012
Contact
• Jaleh Fazelian– @jalehf– [email protected]
• Makiba Foster– @makibaj– [email protected]
• http://libguides.wustl.edu/twitter201 • @WUSTLlibraries