twitter basics

1

Social Media Video

Blueprint

Subject: Twitter

Rick Toone Jen Phillips April

www.SocialMediaVideoBlueprint.com

WW II TT TT EE RRTT

1

January 23rd

Mac Outfitters

http://www.shootbettervideo.com/

http://www.SocialMediaVideoBlueprint.com/

3

Social Media Video

Blueprint

Subject: Facebook


True or FalseTrue or False

You can connect directly with

reporters which may lead to

publicity.

You can connect directly with

reporters which may lead to

publicity.

3www.SocialMediaVideoBlueprint.com


2

Social Media Video

Blueprint

Subject: Facebook


People only talk about what they ate

for lunch.

People only talk about what they ate

for lunch.




4

Social Media Video

Blueprint

Subject: Facebook



You can connect with business leaders.

You can connect with business leaders.



5

Social Media Video

Blueprint

Subject: Facebook


I don’t understand it.I don’t understand it.

Excuse #1 Excuse #1



6

Social Media Video

Blueprint

Subject: Facebook


I don’t know what to post I don’t know what to post

Excuse #2 Excuse #2



7

Social Media Video

Blueprint

Subject: Facebook


Excuse #3 Excuse #3 I’m Konfuzzled

by the technology

I’m Konfuzzled

by the technology



8

Social Media Video

Blueprint

Subject: Facebook


Today’s topics

Today’s topics

1- 1—Anatomy of a Tweet2-Glossary 3 Personal 4- Lists 5- Sharing6- Credibility7- Tweetchats

1- 1—Anatomy of a Tweet2-Glossary 3 Personal 4- Lists 5- Sharing6- Credibility7- Tweetchats



9

Social Media Video

Blueprint

Subject: Facebook



Webster’s Definition of

Twitter

Fill it in – add “cocktail party”


9

Social Media Video

Blueprint

Subject: Facebook



The Anatomy of a Tweet


9

Social Media Video

Blueprint

Subject: Facebook



Glossary

• Tweet• RT (ReTweet)

• Direct Message (DM)• Hashtag Power


9

Social Media Video

Blueprint

Subject: Facebook



A Tweet

The term for your update


9

Social Media Video

Blueprint

Subject: Facebook



A ReTweet (RT)

The term for your share. By RT’ing, you’re sharing the content of someone else.


17

Social Media Video

Blueprint

Subject: Facebook




9

Social Media Video

Blueprint

Subject: Facebook



DM– a Direct Message –

This is a private message sent to another. You can only DM people who are

following you.


9

Social Media Video

Blueprint

Subject: Facebook



#Hashtags Are the Golden Key


9

Social Media Video

Blueprint

Subject: Facebook



Demo #Doylestown

#BucksCounty#whateverelse


14

Social Media Video

Blueprint

Subject: Facebook


14

What do I post?What do I post?


Define who you are posting for

Define why you want to post something

WIiFM

What shows my personality?


15

Social Media Video

Blueprint

Subject: Facebook


15

How often should I post?How often should I post?



37

Social Media Video

Blueprint

Subject: Facebook




16

Social Media Video

Blueprint

Subject: Facebook


16

A Mix of Business and Personal Posts

Answer FAQ’sShow Your Human Side

Share other people’s content

A Mix of Business and Personal Posts

Answer FAQ’sShow Your Human Side

Share other people’s content


Best topics to postBest topics to post


20

Social Media Video

Blueprint

Subject: Facebook




17

Social Media Video

Blueprint

Subject: Facebook



Take a moment and write 5 people/companies or

types of people who you would like to connect with.


17

Social Media Video

Blueprint

Subject: Facebook



Demo search


17

Social Media Video

Blueprint

Subject: Facebook



.


22

Social Media Video

Blueprint

Subject: Facebook




17

Social Media Video

Blueprint

Subject: Facebook



.


17

Social Media Video

Blueprint

Subject: Facebook



.Mentions


17

Social Media Video

Blueprint

Subject: Facebook




9

Social Media Video

Blueprint

Subject: Facebook



Lists


9

Social Media Video

Blueprint

Subject: Facebook



Demo Lists


9

Social Media Video

Blueprint

Subject: Facebook



Lists make it easier to keep track of people


9

Social Media Video

Blueprint

Subject: Facebook




10

Social Media Video

Blueprint

Subject: Facebook



On Twitter, the biggest SEO benefits come from your bio.

Use descriptive keywords


11

Social Media Video

Blueprint

Subject: Facebook



Examples of good bios --


26

Social Media Video

Blueprint

Subject: Facebook



Old New


28

Social Media Video

Blueprint

Subject: Facebook



News clipsNews clips

About me

About me

TestimonialsTestimonials

AwardsAwards


30

Social Media Video

Blueprint

Subject: Facebook




11

Social Media Video

Blueprint

Subject: Facebook



Examples of good bios --


17

Social Media Video

Blueprint

Subject: Facebook



Include tools like followerwonk.com and hootsuite – maybe, we should set up a mock twitter acct. from

scratch.

Make Twitter glossary a slideshare


13

Social Media Video

Blueprint

Subject: Facebook




21

Social Media Video

Blueprint

Subject: Facebook



21

Informative videos

Credibility boosting videos

Funny videos


31

Social Media Video

Blueprint

Subject: Facebook



32

Social Media Video

Blueprint

Subject: Facebook



33

Social Media Video

Blueprint

Subject: Facebook



43

Social Media Video

Blueprint

Subject: Facebook



44

Social Media Video

Blueprint

Subject: Facebook



QuickTime™ and aH.264 decompressor

are needed to see this picture.

45

Social Media Video

Blueprint

Subject: Facebook



QuickTime™ and a decompressor

are needed to see this picture.

46

Shoot Better

Video

Blueprint

Shoot Better

Video

Blueprint

Subject: Video Rick Toone

www.ShootBetterVideoBlueprint.com

September 12thSeptember 12th

46

Social Media

Video

Blueprint

Social Media

Video

Blueprint

Subject: Linkedin

www.socialmediaVideoBlueprint.com

September 26thSeptember 26th

Rick TooneJen Phillips April

twitter basics

Business

twitterrick toonejen

private message

comdemo lists

coma retweet rtthe term

coma tweetthe term

anatomy of atweet2

comdemo search

wantto post somethingwiifmwhat