twitter campaign pitch

making twitter relevant

Twitter must find a way to build better connections with more people.a few seconds ago from Miami Ad School Minneapolis

WhatsTheProblem?

1. Increase registration from underrepresented segments. The objective is to make Twitter more relevant to these users.

Twitter must find a way to build better connections with more people.

a few seconds ago from Miami Ad School Minneapolis

about a minute ago from Miami Ad School Minneapolis

WhatsTheProblem?

2. Twitter needs to retain its audience.

1. Increase registration from underrepresented segments. The objective is to make Twitter more relevant to these users.



one minute ago from Miami Ad School Minneapolis

Twitter must find a way to build better connections with more people.

WhatsTheProblem?

WhatsTheProblem?

the target

Teens, 13-19 years old.a few seconds ago from Miami Ad School Minneapolis

TheTarget

TheTarget

Why aren’t they on Twitter? They’re just not interested!

Teens, aged 13-19 years old.



TheTarget

Network E!ect: could snowball into bigger problem.






TheTarget

Twitter doesn’t really add to existing technology.




two minutes ago from Miami Ad School Minneapolis


TheTarget

Network E!ect: could snowball into bigger problem.about a minute ago from Miami Ad School Minneapolis

How do we make them care?

Network E!ect: could snowball into bigger problem.





TheTarget

Twitter doesn’t really add to existing technology.about a minute ago from Miami Ad School Minneapolis

over two minutes ago from Miami Ad School Minneapolis


The average teenager’s week...a few seconds ago from Miami Ad School Minneapolis

TheTarget

30%

SleepOnlineSchoolTVOther MediaFriendsOtherHomework

Sleep

30%

18%


Online

30%

18%16%


School

30%

18%16%

14%


TV

30%

18%16%

14%

9%


Other Media

30%

18%16%

14%

9%

6%


Friends

30%

18%16%

14%

9%

6%4%


Homework

30%

18%16%

14%

9%

6%4%4%


Other

The Big Three: Entertainment, Music, & Celebritiesa few seconds ago from Miami Ad School Minneapolis

TheInsights

Largely impatient; immediacy important. This is what Twitter is great for!

The Big Three: Entertainment, Music, & Celebrities



TheInsights

Real celebrities running accounts, not PR consultants.






TheInsights

Twitter closes the gap between celebrity lifestyles and consumer lifestyles.






Real celebrities running accounts, not PR consultants.about a minute ago from Miami Ad School Minneapolis

TheInsights

Why else are celebrity reality shows so popular?

Real celebrities running accounts, not PR consultants.





Twitter closes the gap between celebrity lifestyles and consumer lifestyles.about a minute ago from Miami Ad School Minneapolis

over two minutes ago from Miami Ad School Minneapolis


TheInsights

direction

Twitter is the ultimate celebrity reality show.a few seconds ago from Miami Ad School Minneapolis

Direction

Invite young people to communicate and interact with their celebrity idols.

Twitter is the ultimate celebrity reality show.



Direction

Narrow the gap between the lives of the average teen and the lifestyles of the rich and the famous.

Invite young people to communicate and interact with their celebrity idols.




Twitter is the ultimate celebrity reality show.

Direction

creative executions

Print.a few seconds ago from Miami Ad School Minneapolis

CreativeExecutions

Print.a few seconds ago from Miami Ad School Minneapolis

CreativeExecutions

Commercial.a few seconds ago from Miami Ad School Minneapolis

Commercial.about a minute ago from Miami Ad School Minneapolis


Print.

CreativeExecutions

Web.a few seconds ago from Miami Ad School Minneapolis

twitter campaign pitch

Business