twitter company presentation

Jason WangEECS 441 Winter 2016

History

March 2006

Twitter created

November 2013

Twitter IPOs, valued at $31 billion.

March 2012

Twitter reaches 140 million active users, 340 million tweets per day

January 2016

Today: 320 million active users, 500 million tweets per day

History Finances Users Outlook

Financial History


Users - Dark Pool• 36% of users who have created Twitter accounts do not use them

anymore.• Compared to 7% for Facebook

• 40% of users use Twitter to simply listen to tweets but rarely tweet themselves.• Less valuable to advertisers


Users - Growth


Twitter vs Facebook• Easy aggregation with hashtags• Fast and instantaneous

• Greater engagement with audience


Continued Expansion


• Acquired in January 2015 for between $50-$100 million• Live video streaming application• Has over 10 million accounts

• Acquired in August 2015 for $550 million• Digital marketing firm that helps turn customer preferences into sales• Aimed to bolster direct-response advertising tweets

Prediction• Continued revenue growth• Faster user growth

Twitter will continue to be a big player in social media because of its large established user base.


twitter company presentation

Business