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AAMA Online Twitter: Discovering the

Benefits of Tweets, Followers and Lists

July 22, 2014

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Today, We Will Discuss: • Intro to Twitter • Twitter Basics and Lexicon • Twitter Do’s and Don’ts • Why Tweet? • Twitter Lists • Conclusion • Q&A

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Poll:

Do you currently have a Twitter account?

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Twitter 101

• Created March 21, 2006 – Called “Twitter” because creators saw

format as “a short burst of inconsequential information and the chirps from birds”

– Knowing how to use Twitter is key to getting the best possible experience

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Twitter Basics

• What is a tweet? – 140 characters of text – You can tag (or “mention”) users – You can re-tweet (or “RT”) something

someone else posted (“MT,” if needed)

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Twitter Basics • What is a follower? A followee?

– When you click “Follow” on someone’s Twitter account, you’re agreeing to allow them to show up in your feed.

– Followees follow you.

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RT vs. MT

Original at left; modified below

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Tabs in Twitter

• Tabs in desktop & app versions: – Home – Notifications – #Discover – Me – Direct Messages – Settings – Compose

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Tabs in Twitter, cont’d

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Tabs in Twitter, cont’d

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Tabs in Twitter, cont’d

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Tabs in Twitter, cont’d

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Tabs in Twitter, cont’d

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Tabs in Twitter, cont’d

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Tabs in Twitter, cont’d

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App profile and main pages

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Twitter Apps • Desktop is fine, but pair it with an

app version to be more accessible • Examples of Twitter apps:

– iPhone’s iOS app (seen in previous slide) – Twitter app for Android or Windows – Tweedle (third-party app)

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Say What? Terms to Know: • @ = Indicates start of a username

(this sign hyperlinks the name)

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Say What? Terms to Know: • DM = “Direct

Message” • Only you can

see these • Still limited to

140 characters (like a tweet)

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Say What? Terms to Know: • “Favoriting” = The Twitter equivalent

of “liking” a Tweet – give it a star!

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Say What? Terms to Know: • “Favoriting” = The Twitter equivalent

of “liking” a Tweet – give it a star!

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Poll:

What do you think “H/T” stands for in Twitterspeak?

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Terms, continued

• “H/T” (or “HT,” “h/t”) = “hat tip” (kudos!)

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Terms, continued

• Mention = tagging a user in a tweet, or sometimes directing one at them

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Terms, continued

• Notification = When someone mentions you, replies to you, follows you, or favorites one of your tweets

• Hashtag = “#” sign, followed by text

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Hashtag 101

• When a hashtag is used in enough tweets, it trends on Twitter:

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Hashtag 101 continued

Hashtags are nice because: -You can click on one to see an

entire conversation around it, by people you don’t even follow

-For branding purposes, you can see what is being said about you

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Hashtag 101 continued

Sometimes hashtags are tacked on to a tweet for humor, the punch line at the end of a joke. They’re just for fun!

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Creating a Twitter handle

• Your handle is what users use when directing @replies, mentions, DMs

• Also links to your profile page • It’s not permanent! • Must be fewer than 15 characters

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Twitter for Businesses

• Make profile, handle bio consistent • Include company website • Bio must be under 160 characters

(Don’t skip this step! Trust us!) • Maintain professional

tone, but still be personable (You are not a spam bot!)

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Twitter for individuals • Use full name as your handle • Include LinkedIn account or other

relevant link (blog, website) • Feel free to be personable here, but

know where the line is • Consider all possible audiences

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AAMA’s Twitter bio

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AAMA’s Twitter bio

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AAMA’s Twitter bio

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A individual’s Twitter bio

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A individual’s Twitter bio

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A individual’s Twitter bio

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A individual’s Twitter bio

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Twitter Do’s and Don’ts

• DO: – Be polite and respectful – Share relevant content – Interact! Engage other users – Tweet regularly, consistently – Share others’ work – Sign up for text/email notifications – Respond in timely manner

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Twitter Do’s and Don’ts

• DON’T: – Always reply to the

same person – Overuse hashtags – Follow everyone who follows you – Tweet out same article more than once – Promote only your own work/content – Overtweet: Space out those tweets!

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Why Tweet? • Anyone can just read Twitter, but

being interactive is key: – Get you planted in people’s minds as

an in-the-know industry asset – Cultivate network of peers and

collaborators – Network between in-person meetings – Add value to the conversation, don’t

just benefit from it in background

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Twitter Lists

• List: A self-curated group of Twitter users, meant for reading-only (this is not an email listserv) – Create a list of potential customers – Create a list of competitors to see what

they’re up to – Create a list of current customers to

keep tabs on their needs

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Twitter Lists, continued

• You can add users to lists without actually following them • Check in on them when you like, w/o

them showing up in your timeline) • Follow lists created by other users

• Lists are searchable, find ones you’re into

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Create a List

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Create a List

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Create a List

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Create a List

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Create a List

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Create a List

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Create a List

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Create a List

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Create a List

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Create a List

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Let’s Try Out Twitter!

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Conclusion

• Twitter is here to stay! Embrace it – Consider using Twitter

to grow client list – Maintain engagement

with current customer base – AAMA Marketing Dept is always

available for Twitter help – Get your message out there!

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Upcoming Webinars • Week Four: Blogs and More

– Tuesday, July 29 – Meryl Williams, Communications

Coordinator – We’ll go over blogging, using video

and photos to tell a story, the new AAMA app and more.

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Questions?

• Reach out on Twitter @AAMAinfo • Contact Meryl via email

mwilliams@aamanet.org or by calling (847) 303-5859, ext. 224