twitter findability: tweet your way to the top of search results!
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Twitter Findability: Tweet Your Way to the TOP of Search Results!
Heather LutzeCEO/Founder
Findability Group @HeatherLutze
Is it really possible to say anything meaningful or useful in only 140 characters? (82 characters)
Twenty percent of current Internet Users would answer with a resounding “YES!” (78 characters)
By 2011, 200+ million users embraced Twitter, the rapidly growing micro blogging site that takes advantage of the popularity of texting. (136 characters)
Twitter Real Business Case Study
Bill Gerth, Head of Comcast
Twitter Group“Comcast Bill”
“…being in social media space gives us a way to reach our customers who use the space. In addition, sites like Twitter give us a great real-time view into what’s happening and what people are thinking. Providing customer service via social media is just one of the ways we’re working to improve the customer experience, and its really a win-win for our customers and us.”
Findability 101
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Action Plan1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers-Don’t Guess Use a Keyword
Setup a professional account name • Twitter.com/RVDealerFlorida
Make your site professional as possible• Your logo• Call to Action • Contact Information
Write Your Profile Description • Use keywords in description
Decide who will become the face of your Twitter Presence ALWAYS use a picture of a real person and identify by name Use a series of tweets to make an impact Setup a tweeting plan covering the next 30 days
Twitter Account Setup Checklist
Action Plan1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers-Don’t Guess Use a Keyword
2. Setup a Twitter Account• Create keyword rich profiles • Write 30 Tweets (all with a keyword)• Automate Tweets with Hootsuite or
TweetDeck
One in Five adults online use Twitter(approximately 36 million US adults)
Searched 19 Billion times a month
Grew 1,300 percent in 2008
30 million active users
The Power of Twitter
That’s 5 times as much as
Bing!!!!
Custom Background
Tweet Post
Twitter Profile
Your Tweople & Community
Tweet Stream
Anatomy of Tweet
“@” – A message for another Twitter user that everyone can
read.
“RT” – A Re-Tweet of a post you think your community would like to read
Shortened Link–
URL shortened by a tool so it is easier to fit in a Tweet Post
Anatomy of Tweet
Hashtag–
Twitter-Specific Conversation & Community – uses #
Anatomy of Tweet
Potential HashTags.orgFor RV Industry
#RV #Awning#outdoors #camping#travel
Real Time Feedback
DM–
Message to another Twitter User- not visible to the community
Anatomy of Tweet
Other Twitter Terms
“Twittersphere” –
The Entire Twitter Community
“Twunking”
Tweeting while drunk…
not recommended
The Twitter Search Engine
© Findability Group 2010
Tools & Tips
Industry News & Trends
YouTube videos that fit your industry
Anything you post online (blog, facebook, youtube, etc.)
Quotes and Retweets of Industry Leaders
What to Tweet About
What Not to Tweet
Write something worth reading
Include a Keyword or #Hashtag for Findability
Always have a call to action
Include links for users who want more information.
The Elements of a Good Tweet
Action Plan1.Discover Beneficial Keywords for your Industry
-Understand the Buying Process for Customers-Don’t Guess Use a Keyword
2. Setup a Twitter Account• Create keyword rich profiles • Write 30 Tweets (all with a keyword)• Automate Tweets with Hootsuite or
TweetDeck
3. Optimize Tweets with #Hashtags and Findability Keywords
4. Start building followers
Optimize Tweets with Keywords
Incorporate keywords into Tweets
• Use #Hashtags in Tweets
Ex:
• Search.Twitter.com
Track re-tweets, mentions, #Hashtags
• Hootsuite.com
Twitter Etiquette – The Don’ts
Avoid Tweeting Too often Limit your re-tweeting and do not re-tweet yourself (RT) Don’t hard sell your product or service Don’t rely on promo codes or coupons Avoid Spamming Don’t tweet if your been drinking Never say anything on Twitter you wouldn't want know as common
knowledge about your company Tweeting too little – aim for five tweets per day Never pretend to be someone else Don’t be boring – no lunch tweets! NEVER tweet when you are upset or had a bad day.
Twitter Apps
RULE OF THUMB
Initially, this will be time consuming. The work can be delegated amongst the various members of your company or social media advocate. Trust me, it will be worth it!
Twitter is the perfect portal for businesses. On their site, they offer tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers.
Check out Business.Twitter.com/twitter101
Facebook.com/MarketingSpeaker
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