twitter for beginners
DESCRIPTION
Twitter can be overwhelming for new users. Heligonix has developed a simple beginners\' guide to Twitter.TRANSCRIPT
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Twitter: A Beginners Guide
• What is Twitter?• Finding others to Follow
• Twitter Lingo• Getting a Response
• Sharing information• Watch & Listen
• Searching Twitter
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What is Twitter?Twitter is a microblogging social networking platform. It
allows you to post updates which show up in follower streams.
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Why would someone follow you?
Individuals use Twitter to:• Share events and updates with friends• tell a company (or anyone else) that
you've had a great—or disappointing—experience with their business
• offer product ideas• learn about great offers.
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Followers• Find followers by searching Twitter,
other networks, through email or through the suggested user function.
• Unlike FB, you may not know your followers.
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Following Etiquette• Following too many, too fast will
suspend your account
• Follow those who follow you when appropriate (be aware of spammers)
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Check profiles before following others
• High follower to following ratio should raise red flags.
• Check the activity level of the person you follow – don’t
follow abandoned profiles.
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Twitter Lingo: The Tweet
• 140 Character limit (shoot for 125)• Sent to the whole Twitterverse (unless
specified private)• Similar to status update on FB, a group-
wide text or public instant messaging• Possible content includes links, images,
articles and updates
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Twitter Lingo: @replies• Mention other users with the @ symbol
– This lets that user know you mentioned them– This also alerts your followers of the mention
• Reply to tweets by hovering over the tweet and clicking reply
• To private message, the other person must follow you as well (Direct Message or DM)
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Twitter Lingo: Retweets
• Similar to a Forward in email• Add a comment after post with “/
comment” if there is room
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Twitter Lingo: Hashtag• Hashtags create internal links within
Twitter• Hashtags are made up by users• Springfield, Missouri’s hashtag is #sgf• Keywords make good hashtags
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Getting a Response
• Think of it as a cocktail party – people don’t talk to braggarts, salesmen or wallflowers
• People do like to talk about themselves. • Ask questions, join in the conversation.
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Sharing Information
• People follow you for the information you have to share
• Shorten links to fit in the limited space with link shorteners like bit.ly
• Share your blog, links photos and videos, landing page URLs, contest information
• Respond to others’ posts for a reciprocal effect
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Watch and Listen
• Participate in pertinent conversations• Listen to what others are saying about
your industry, brand and product• Sign up for Key word Twitter Alerts
– SocialOomph.com– Tweetbeep.com
• Google Alerts
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Searching Twitter• Internal searches available on Twitter
• Search.twitter.com
• Tweepsearch
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You now know the basics on how to use Twitter. Now, get in there, use it
and have fun!